SEC v. SHE Beverage Company, Inc.; Lupe L. Rose; Sonja F. Shelby; and Katherine E. Dirden, No. LR-25943, Central District of California (Feb. 15, 2024) — Press Release
raw: SHE Beverage Company, Inc. et al
SHE Beverage Company, Inc. et al, No. 2:21-cv-07339 (Feb. 15, 2024)
The SEC obtained final judgments against SHE Beverage Company, Inc. and its principals for a fraudulent offering that raised $15.4 million through false representations.
The court ordered SHE Beverage Company, Inc., Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden to jointly and severally pay $12,021,500 in disgorgement plus $738,774 in prejudgment interest. Individual civil monetary penalties were also imposed, including $669,687 against Rose and $334,842 each against Shelby and Dirden. The defendants are permanently enjoined from violating the Securities Act and Exchange Act and are barred from serving as officers or directors of public companies.
The SEC has obtained final judgments against SHE Beverage Company, Inc. and its principals, Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden, for a fraudulent offering conducted between 2017 and 2019. The defendants raised $15.4 million by making numerous false representations to investors, violating several provisions of the Securities Act and the Exchange Act. The court ordered the defendants to jointly and severally pay $12,021,500 in disgorgement plus $738,774 in prejudgment interest. Additionally, the court imposed individual civil penalties of $669,687 against Rose and $334,842 each against Shelby and Dirden. The judgment permanently enjoins the defendants from future securities law violations and bars the three principals from serving as officers or directors of public companies.
Exhibits & Attached Documents (4)
- pdf Complaint on September 14, 2021 and Defendant SHE Beverage Company, Inc.
- pdf Complaint and Defendant Lupe L. Rose (“Defendant”) having entered a general
- pdf Complaint and Defendant Sonja F. Shelby (“Defendant”) having entered a general
- pdf Complaint and Defendant Katherine E. Dirden (“Defendant”) having entered a general
Extracted insights
- $15.40M $15.4 million $10M–$100M
- $739K $738,774 $100K–$1M
- $670K $669,687 $100K–$1M
- $335K $334,842 $100K–$1M
- person katherine e. dirden
- person lupe l. rose
- agency Securities and Exchange Commission
- company she beverage company, inc.
- person sonja f. shelby
- Securities And Exchange Commission Obtained Final Judgments Against She Beverage Company, Inc. And Its Principals
- Securities And Exchange Commission Charged She Beverage Company, Inc., Lupe L. Rose, Sonja F. Shelby, And Katherine E. Dirden For Conducting Fraudulent Offering Between 2017 And 2019
- She Beverage Company, Inc. Raised $15.4 Million By Making False Representations To Investors
- She Beverage Company, Inc., Lupe L. Rose, Sonja F. Shelby, And Katherine E. Dirden Ordered To Pay $12,021,500 In Disgorgement Plus $738,774 In Prejudgment Interest
- Lupe L. Rose Penalized With $669,687 Civil Monetary Penalty
- Sonja F. Shelby Penalized With $334,842 Civil Monetary Penalty
- Katherine E. Dirden Penalized With $334,842 Civil Monetary Penalty
- Securities And Exchange Commission Handled By Stephen Kam And Janet Rich Weissman Of The Los Angeles Regional Office
U.S. SECURITIES AND EXCHANGE COMMISSION Litigation Release No. 25943 / February 15, 2024 Securities and Exchange Commission v. SHE Beverage Company, Inc. et al., No. 2:21-cv-07339 (C.D. Cal. filed Sept. 21, 2021) SEC Obtains Judgments Against She Beverage, Inc. and Its Principals Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden The Securities and Exchange Commission today announced that it obtained final judgments against SHE Beverage Company, Inc. and its principals, Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden, who were previously charged with defrauding investors between 2017 and 2019. In September 2021, the SEC charged SHE Beverage Company, Rose, Shelby, and Dirden, for conducting a fraudulent offering between 2017 and 2019 and raising $15.4 million by making numerous false representations to investors. On January 16, 2024, the Court entered final judgments against SHE Beverage Company, Rose, Shelby and Dirden, permanently enjoining them from violations of Sections 5 and 17(a) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder and permanently barring Rose, Shelby, and Dirden from serving as officers or directors of public companies under Section 21(d) of the Exchange Act. The Court ordered SHE Beverage Company, Rose, Shelby, and Dirden to jointly and severally pay $12,021500 in disgorgement of ill-gotten gains plus $738,774 in prejudgment interest thereon. The Court also imposed a civil monetary penalty of $669,687 against Rose, a civil monetary penalty of $334,842 against Shelby, and a civil monetary penalty of $334,842 against Dirden. The SEC’s case was handled by Stephen Kam and Janet Rich Weissman of the SEC’s Los Angeles Regional office. Final Judgement – SHE Beverage Company, Inc. Final Judgement – Lupe L. Rose Final Judgement – Sonja F. Shelby Final Judgement – Katherine E. Dirden
U.S. SECURITIES AND EXCHANGE COMMISSION Litigation Release No. 25943 / February 15, 2024 Securities and Exchange Commission v. SHE Beverage Company, Inc. et al., No. 2:21-cv-07339 (C.D. Cal. filed Sept. 21, 2021) SEC Obtains Judgments Against She Beverage, Inc. and Its Principals Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden The Securities and Exchange Commission today announced that it obtained final judgments against SHE Beverage Company, Inc. and its principals, Lupe L. Rose, Sonja F. Shelby, and Katherine E. Dirden, who were previously charged with defrauding investors between 2017 and 2019. In September 2021, the SEC charged SHE Beverage Company, Rose, Shelby, and Dirden, for conducting a fraudulent offering between 2017 and 2019 and raising $15.4 million by making numerous false representations to investors. On January 16, 2024, the Court entered final judgments against SHE Beverage Company, Rose, Shelby and Dirden, permanently enjoining them from violations of Sections 5 and 17(a) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder and permanently barring Rose, Shelby, and Dirden from serving as officers or directors of public companies under Section 21(d) of the Exchange Act. The Court ordered SHE Beverage Company, Rose, Shelby, and Dirden to jointly and severally pay $12,021500 in disgorgement of ill-gotten gains plus $738,774 in prejudgment interest thereon. The Court also imposed a civil monetary penalty of $669,687 against Rose, a civil monetary penalty of $334,842 against Shelby, and a civil monetary penalty of $334,842 against Dirden. The SEC’s case was handled by Stephen Kam and Janet Rich Weissman of the SEC’s Los Angeles Regional office. Final Judgement – SHE Beverage Company, Inc. Final Judgement – Lupe L. Rose Final Judgement – Sonja F. Shelby Final Judgement – Katherine E. Dirden