In re DRAFTKINGS INC.
DraftKings Inc
DraftKings Inc. is accused of violating Regulation FD, a rule under the Securities Exchange Act of 1934 that prohibits public companies from selectively disclosing material, nonpublic information to certain persons outside the company. The alleged fraud occurred in July 2023 when DraftKings' public relations firm published posts on the CEO's personal X and LinkedIn accounts, disclosing nonpublic information about the company's second quarter earnings. The posts stated that DraftKings was "still seeing really strong growth in existing states," which was material and nonpublic information. DraftKings failed to make a prompt public disclosure of this information, violating Regulation FD and Section 13(a) of the Exchange Act. As a result, DraftKings agreed to pay a civil money penalty of $200,000 and to comply with certain undertakings, including training for employees on Regulation FD and certification of compliance.
DraftKings Inc. is accused of violating Regulation FD, a rule under the Securities Exchange Act of 1934 that prohibits public companies from selectively disclosing material, nonpublic information to certain persons outside the company. The alleged fraud occurred in July 2023 when DraftKings' public relations firm published posts on the CEO's personal X and LinkedIn accounts, disclosing nonpublic information about the company's second quarter earnings. The posts stated that DraftKings was "still seeing really strong growth in existing states," which was material and nonpublic information. DraftKings failed to make a prompt public disclosure of this information, violating Regulation FD and Section 13(a) of the Exchange Act. As a result, DraftKings agreed to pay a civil money penalty of $200,000 and to comply with certain undertakings, including training for employees on Regulation FD and certification of compliance. DraftKings Inc. violated Regulation FD and Section 13(a) of the Securities Exchange Act by selectively disclosing material, nonpublic information about its second-quarter 2023 revenue growth in existing markets via the CEO’s personal X (Twitter) and LinkedIn accounts, operated by its PR firm, before publicly releasing earnings on August 3, 2023. The posts, which highlighted an 80% year-over-year revenue increase in its 2018–2019 state vintages, were seen by some shareholders but not the general public, constituting selective disclosure. Although DraftKings removed the posts within 30 minutes of discovery, it failed to issue a prompt public disclosure as required, delaying official disclosure until its earnings call. As part of a settled administrative proceeding, DraftKings agreed to cease-and-desist from future violations, implement Regulation FD training for communications staff, and pay a $200,000 civil penalty. The SEC accepted the settlement without admission of guilt, citing DraftKings’ cooperation during the investigation. DraftKings Inc. violated Regulation FD and Section 13(a) of the Securities Exchange Act by selectively disclosing material, nonpublic information about its second-quarter 2023 revenue growth in existing markets via the CEO’s personal X and LinkedIn accounts, operated by its PR firm, before publicly releasing earnings on August 3, 2023. The posts, which highlighted an 80% year-over-year revenue increase in its 2018–2019 state vintages, were viewed by some shareholders but not the general public, constituting selective disclosure. Although DraftKings removed the posts within 30 minutes of discovery, it failed to issue a prompt public disclosure as required by Regulation FD, which mandates immediate public dissemination after non-intentional selective disclosure. As part of a settled administrative proceeding, DraftKings agreed to cease-and-desist from future violations, implement Regulation FD training for communications staff, and pay a $200,000 civil penalty. The SEC accepted the settlement without admission of guilt, citing DraftKings’ cooperation during the investigation.
Extracted insights
- $200K $200,000 $100K–$1M
- person regulation fd
- agency the securities and exchange commission
- The Securities and Exchange Commission deems it appropriate public cease-and-desist proceedings be, and hereby are, instituted
- Respondent has submitted an Offer of Settlement
- Respondent consents to the entry of this Order Instituting Cease-and-Desist Proceedings
- DraftKings violated Regulation FD
- DraftKings’ public relations firm published a post on the personal X account of DraftKings’ CEO
- DraftKings’ public relations firm published a similar post on the personal LinkedIn account of DraftKings’ CEO
- The disclosure was selective in that the posts were released on the CEO’s personal X account and personal LinkedIn account
- The content of the posts was both material and nonpublic because information about growth during the second quarter in those states where DraftKings had existing operations was not generally known or available to the public
UNITED STATES OF AMERICA
Before the
SECURITIES AND EXCHANGE COMMISSION
SECURITIES EXCHANGE ACT OF 1934
Release No. 101198 / September 26, 2024
ADMINISTRATIVE PROCEEDING
File No. 3-22205
In the Matter of
DRAFTKINGS INC.,
Respondent.
ORDER INSTITUTING CEASE-AND-
DESIST PROCEEDINGS, PURSUANT TO
SECTION 21C OF THE SECURITIES
EXCHANGE ACT OF 1934, MAKING
FINDINGS, AND IMPOSING A CEASE-
AND-DESIST ORDER
I.
The Securities and Exchange Commission (“Commission”) deems it appropriate that public
cease-and-desist proceedings be, and hereby are, instituted pursuant to Section 21C of the
Securities Exchange Act of 1934 (the “Exchange Act”) against DraftKings Inc. (“DraftKings,” or
“Respondent”).
II.
In anticipation of the institution of these proceedings, Respondent has submitted an Offer
of Settlement (the “Offer”) which the Commission has determined to accept. Solely for the
purpose of these proceedings and any other proceedings brought by or on behalf of the
Commission, or to which the Commission is a party, and without admitting or denying the findings
herein, except as to the Commission’s jurisdiction over it and the subject matter of these
proceedings, which are admitted, Respondent consents to the entry of this Order Instituting Cease-
and-Desist Proceedings, Pursuant to Section 21C of the Securities Exchange Act of 1934, Making
Findings, and Imposing a Cease-and-Desist Order (“Order”), as set forth below.
III.
On the basis of this Order and Respondent’s Offer, the Commission finds that:
Summary
1. This matter concerns Massachusetts-based publicly-traded company DraftKings’
violation of Regulation FD, a rule under the Exchange Act that prohibits public companies from
2
selectively disclosing material, nonpublic information to certain persons outside the company. In
July 2023, material, nonpublic information concerning DraftKings’ second quarter 2023 (the
quarter ended June 30, 2023) earnings was selectively disclosed to certain persons outside the
company via social media, specifically the personal X (formerly Twitter) and LinkedIn accounts in
the name of DraftKings’ CEO operated by DraftKings’ public relations firm.
2. DraftKings provides customers with online sports betting (“Sportsbook”), online
casino (“iGaming”), and daily fantasy sports product offerings. DraftKings began obtaining state
licenses for its Sportsbook and iGaming products in 2018 and has expanded the number of states in
which the company services customers. In announcing its first quarter results on May 5, 2023,
DraftKings stated that growth in states where it had existing operations was a “critical element” of
DraftKings’ business model. On July 27, 2023, following the close of the company’s fiscal second
quarter on June 30, 2023, DraftKings’ public relations firm published a post on the personal X
account of DraftKings’ CEO, which stated: “There’s massive potential for growth in new
markets—but we’re still seeing really strong growth in existing states. Our 2018-2019 state
vintage grew over 80% on the revenue basis year-over-year in Q1. With those numbers, we expect
robust growth even without new states opening.” DraftKings’ public relations firm also published
a similar post on the personal LinkedIn account of DraftKings’ CEO. The disclosure was selective
in that the posts were released on the CEO’s personal X account and personal LinkedIn account,
neither of which is an official source of DraftKings’ company information, and both of which are
followed by some holders of DraftKings’ shares. The content of the posts that DraftKings was
“still seeing really strong growth in existing states” was also both material and nonpublic because
information about growth during the second quarter in those states where DraftKings had existing
operations was not generally known or available to the public when DraftKings’ public relations
firm published the posts on July 27, 2023.
3. Shortly after the social media posts were published, DraftKings’ communications
staff recognized the error. Within a half hour of the X account post DraftKings’ communications
staff instructed the public relations firm to remove the social media posts, which were taken down.
Notwithstanding the fact that DraftKings’ communications staff recognized the error, DraftKings
made no prompt public disclosure by releasing to the general public the same information that was
in the July 27 social media posts. Instead, the first disclosure DraftKings made to the general
public, including investors, following the July 27 social media posts was on August 3, 2023, when
it publicly released its financial earnings for the quarter ended June 30, 2023. DraftKings’
selective disclosure of material, nonpublic information without making a prompt public disclosure
constituted a violation of Regulation FD and Section 13(a) of the Exchange Act.
Respondent
4. DraftKings Inc. is a Nevada corporation with its principal place of business in
Boston, Massachusetts. DraftKings’ securities are registered pursuant to Section 12(b) of the
Exchange Act, and its shares trade on Nasdaq under the ticker symbol DKNG.
3
Facts
DraftKings’ Business Plan Emphasizes Growth in Existing Markets
5. In 2018, DraftKings launched the first online Sportsbook in New Jersey and, since
2018, DraftKings has steadily expanded the number of states in which it offers its Sportsbook
product. DraftKings launched its iGaming product in 2019 and has also expanded the number of
states in which iGaming is offered. Growth in those states where DraftKings has previously
launched its Sportsbook and iGaming products is a key component of DraftKings’ business plan.
DraftKings’ first quarter 2023 financial earnings report recognized the importance of this trend. In
a “Business Update” released with its first quarter 2023 earnings results, DraftKings stated: “We
are also continuing to experience strong trends in our most mature online Sportsbook and iGaming
state vintages. In each of our 2018-2019 and 2020-2021 state vintages, first quarter 2023 handle
grew more than 25% compared to the same period in 2022, revenue grew at least 80% year-over-
year . . . . This trend is a critical element of our business model; our older states continue to
generate revenue growth.”
The CEO’s X Account and LinkedIn Posts on July 27, 2023
6. Pursuant to DraftKings’ Regulation FD Policy, DraftKings observes a “quiet
period” during which DraftKings employees are prohibited from discussing financial or
operational results and referring to, or commenting on, any previously issued forward-looking
financial guidance. DraftKings’ Regulation FD Policy defines the “quiet period” as running from
the last day of the last month of the calendar quarter through the first full trading day after the
filing with the Commission of DraftKings’ next Form 10-Q (quarterly report) or Form 10-K
(annual report). DraftKings issued its Form 10-Q for the second quarter of 2023 (the quarter ended
June 30, 2023) before the securities markets opened on August 4, 2023. Accordingly, for the
second quarter of 2023, the first day of the “quiet period” was June 30, 2023, and the last day of
the “quiet period” was August 4, 2023.
7. DraftKings’ public relations firm produced content for and operated social media
accounts in the name of a few DraftKings senior executives, including their personal X and
LinkedIn accounts. DraftKings’ staff reviewed and approved content before it was published.
8. At 5:52 p.m. on July 27, 2023, DraftKings’ public relations firm published a post
on the personal X account of DraftKings’ CEO that stated in its entirety:
There’s massive potential growth in new markets – but we’re still seeing really strong
growth in existing states.
Our 2018-2019 state vintage grew over 80% on the revenue basis year-over-year in Q1.
With those numbers, we expect robust growth even without new states opening.
9. That same day, DraftKings’ public relations firm published a post on the CEO’s
personal LinkedIn account, which stated:
4
Not only do we see a massive potential for growth in new markets – but we’re still seeing
really strong growth in existing states.
Our 2018-2019 state vintage grew over 80% on the revenue basis year-over-year in Q1.
When you’re seeing that kind of scale out of your existing markets, you can expect many
years of robust growth even without new state launches – and of course new state launches
will only contribute further.
What’s leading to this growth?
Organic demand is growing and we’re also taking market share, we’re increasing our hold
rate without losing demand just by offering more ways for customers to play.
#Entreprenuership #StartUps #Business
10. The statement in both posts that, as of July 27, 2023, DraftKings was “still seeing
really strong growth in existing states” was nonpublic, as DraftKings had not previously disclosed
in any other forum that DraftKings continued to achieve growth in existing markets in the second
quarter of 2023. DraftKings’ staff reviewed and approved the content of the two July 27 posts.
11. Publication of the X account and LinkedIn posts violated multiple DraftKings
policies. DraftKings’ Social Media Policy prohibits sharing “any potentially or actual confidential
or financial / performance information about the Company” via social media except if an employee
receives prior written approval of the DraftKings communications team. In addition, Section 11 of
DraftKings’ Regulation FD Policy, titled “Use of Social Networks,” which states that: “Use of
social networks, including corporate blogs, employee blogs, chat boards, Facebook, Twitter and
the like to disclose material, nonpublic information may be considered selective disclosure and is
prohibited under this Policy.” Section 8 of its Regulation FD Policy provides that, during the
“quiet period” described above, DraftKings’ authorized spokespersons are prohibited from
discussing financial or operational results or guidance, including previously disclosed results, and
referring to or commenting on any previously issued forward-looking guidance.
12. Some DraftKings shareholders follow the CEO’s personal X and LinkedIn accounts.
Accordingly, posting this content on the CEO’s personal X and LinkedIn accounts constituted
selective disclosure, as some but not all DraftKings shareholders received the information.
DraftKings’ Response Following the Publication of the Posts
13. Shortly after the X account post was published on July 27, members of DraftKings’
communications staff recognized that the public relations firm should not have posted the content
contained in the post. Within a half hour of the X account post, DraftKings’ communications staff
instructed the public relations firm to remove the social media posts, which were taken down.
5
DraftKings Announced Its Second Quarter Earnings on August 3, 2023
14. Following the deletion of the July 27, 2023 social media posts, DraftKings made no
disclosure to the general public until August 3, when the company announced its financial earnings
for the second quarter of 2023 (the quarter ended June 30, 2023). In a slide deck outlining its
second quarter earnings results released to the public on August 3, DraftKings included a slide
titled: “2018-2021 States Are Growing Revenue >70% with Contribution Profit Growing Faster.”
That slide compared results from DraftKings’ existing markets (i.e., states where DraftKings
started operations in 2018-2021) in the second quarter of 2022 against those results in the second
quarter of 2023. The slide stated that year-over-year revenue growth was over 70%, that “Adjusted
Gross Margin” increased more than 800 basis points, and that year-over-year external marketing
expense declined more than 10%.
15. On a conference call the following morning during which management of
DraftKings publicly discussed its financial results (often referred to by public companies and the
securities industry as an “earnings call”), DraftKings’ Chief Executive Officer and Chief Financial
Officer confirmed the importance of the growth in existing markets. The CFO identified growth in
existing markets as a reason for DraftKings to revise its full year 2023 revenue guidance upward.
Similarly, in response to a question during this earnings call from a stock analyst about growth
outlook and the breakdown by state vintage, the CEO emphasized that growth in older states
“makes [ ] a very big impact on the overall business.” The official second quarter earnings release
and related statements confirm the materiality of the information disclosed in the X account and
LinkedIn posts.
Cooperation
16. In determining to accept the Offer, the Commission considered cooperation
afforded the Commission staff during the investigation.
Violations
17. As a result of the conduct described above, DraftKings violated Regulation FD,
which prohibits public companies (sometimes also referred to as “issuers” of securities), or persons
acting on their behalf, from selectively disclosing material, nonpublic information to certain
persons outside the company, including holders of the issuer’s securities. Whenever such an issuer
or person acting on its behalf discloses material, nonpublic information to any such person,
Regulation FD requires that the company also disclose the information to the public. 17 C.F.R. §
243.100(a). In the case of non-intentional selective disclosure, Regulation FD requires that the
public disclosure be made “promptly,” which Regulation FD defines to mean “as soon as
reasonably practicable (but in no event after the later of 24 hours or the commencement of the next
day’s trading on the New York Stock Exchange) after a senior official of the issuer . . . learns that
there has been a non-intentional disclosure by the issuer or person acting on behalf of the issuer of
information that the senior official knows, or is reckless in not knowing, is both material and
nonpublic.” 17 C.F.R. §§ 243.100(a)(2) and 243.101(d). DraftKings failed to make the required
prompt, public disclosure.
6
18. Regulation FD creates reporting obligations for public companies under Section
13(a) of the Exchange Act. Accordingly, by violating Regulation FD, an issuer also violates
Section 13(a).
Undertakings
19. Respondent has undertaken to:
a. Within thirty (30) days of the issuance of this Order, require all DraftKings
employees who have responsibilities relating to corporate communications to attend training
regarding Regulation FD and DraftKings’ Regulation FD Policy.
b. Within forty (40) days of the entry of this Order, certify, in writing,
compliance with the undertakings ordered pursuant to Section IV.B below. The
certification shall identify the undertaking(s), provide written evidence of compliance in the
form of a narrative, and be supported by exhibits sufficient to demonstrate compliance.
The certification and supporting material shall be submitted to Celia D. Moore, Assistant
Director, Securities and Exchange Commission, 33 Arch Street, 24th Floor, Boston, MA
02110, or such other address as the Commission may provide, with a copy to the Office of
Chief Counsel of the Division of Enforcement, Securities and Exchange Commission, 100
F Street, NE, Washington, DC 20549.
c. For good cause shown, the Commission staff may extend any of the
procedural dates relating to these undertakings. Deadlines for procedural dates shall be
counted in calendar days, except that if the last day falls on a weekend or federal holiday,
the next business day shall be considered the last day.
IV.
In view of the foregoing, the Commission deems it appropriate to impose the sanctions
agreed to in Respondent DraftKings’ Offer.
Accordingly, pursuant to Section 21C of the Exchange Act, it is hereby ORDERED that:
A. DraftKings cease and desist from committing or causing any violations and any
future violations of Section 13(a) of the Exchange Act or Regulation FD.
B. DraftKings shall comply with the undertakings enumerated in Section III,
paragraphs 19(a) and 19(b) above.
C. Within 10 days of the entry of this Order, DraftKings shall pay a civil money
penalty in the amount of $200,000 to the Commission for transfer to the general fund of the United
States Treasury, subject to Securities Exchange Act of 1934 Section 21F(g)(3). If timely payment
7
is not made, additional interest shall accrue pursuant to 31 U.S.C. § 3717. Payment must be made
in one of the following ways:
(1) Respondent may transmit payment electronically to the Commission, which
will provide detailed ACH transfer/Fedwire instructions upon request.
(2) Respondent may make direct payment from a bank account via Pay.gov
through the SEC website at http://www.sec.gov/about/offices/ofm.htm; or
(3) Respondent may pay by certified check, bank cashier’s check, or United
States postal money order, made payable to the Securities and Exchange
Commission and hand-delivered or mailed to:
Enterprise Services Center
Accounts Receivable Branch
HQ Bldg., Room 181, AMZ-341
6500 South MacArthur Boulevard
Oklahoma City, OK 73169
Payments by check or money order must be accompanied by a cover letter identifying the
Respondent and the file number of the proceedings; a copy of the cover letter and check or money
order must be sent to Celia D. Moore, Assistant Director, Securities and Exchange Commission, 33
Arch Street, Boston, MA 02110, or such other address as the Commission staff may provide.
D. Amounts ordered to be paid as civil money penalties pursuant to this Order shall be
treated as penalties paid to the government for all purposes, including all tax purposes. To
preserve the deterrent effect of the civil penalty, Respondent agrees that in any Related Investor
Action, it shall not argue that it is entitled to, nor shall it benefit by, offset or reduction of any
award of compensatory damages by the amount of any part of Respondent’s payment of a civil
penalty in this action (“Penalty Offset”). If the court in any Related Investor Action grants such a
Penalty Offset, Respondent agrees that it shall, within 30 days after entry of a final order granting
the Penalty Offset, notify the Commission’s counsel in this action and pay the amount of the
Penalty Offset to the Securities and Exchange Commission. Such a payment shall not be deemed
an additional civil penalty and shall not be deemed to change the amount of the civil penalty
imposed in this proceeding. For purposes of this paragraph, a “Related Investor Action” means a
private damages action brought against Respondent by or on behalf of one or more investors based
on substantially the same facts as alleged in the Order instituted by the Commission in this
proceeding.
By the Commission.
Vanessa A. Countryman
Secretary UNITED STATES OF AMERICA
Before the
SECURITIES AND EXCHANGE COMMISSION
SECURITIES EXCHANGE ACT OF 1934
Release No. 101198 / September 26, 2024
ADMINISTRATIVE PROCEEDING
File No. 3-22205
In the Matter of
DRAFTKINGS INC.,
Respondent.
ORDER INSTITUTING CEASE-AND-
DESIST PROCEEDINGS, PURSUANT TO
SECTION 21C OF THE SECURITIES
EXCHANGE ACT OF 1934, MAKING
FINDINGS, AND IMPOSING A CEASE-
AND-DESIST ORDER
I.
The Securities and Exchange Commission (“Commission”) deems it appropriate that public
cease-and-desist proceedings be, and hereby are, instituted pursuant to Section 21C of the
Securities Exchange Act of 1934 (the “Exchange Act”) against DraftKings Inc. (“DraftKings,” or
“Respondent”).
II.
In anticipation of the institution of these proceedings, Respondent has submitted an Offer
of Settlement (the “Offer”) which the Commission has determined to accept. Solely for the
purpose of these proceedings and any other proceedings brought by or on behalf of the
Commission, or to which the Commission is a party, and without admitting or denying the findings
herein, except as to the Commission’s jurisdiction over it and the subject matter of these
proceedings, which are admitted, Respondent consents to the entry of this Order Instituting Cease-
and-Desist Proceedings, Pursuant to Section 21C of the Securities Exchange Act of 1934, Making
Findings, and Imposing a Cease-and-Desist Order (“Order”), as set forth below.
III.
On the basis of this Order and Respondent’s Offer, the Commission finds that:
Summary
1. This matter concerns Massachusetts-based publicly-traded company DraftKings’
violation of Regulation FD, a rule under the Exchange Act that prohibits public companies from
2
selectively disclosing material, nonpublic information to certain persons outside the company. In
July 2023, material, nonpublic information concerning DraftKings’ second quarter 2023 (the
quarter ended June 30, 2023) earnings was selectively disclosed to certain persons outside the
company via social media, specifically the personal X (formerly Twitter) and LinkedIn accounts in
the name of DraftKings’ CEO operated by DraftKings’ public relations firm.
2. DraftKings provides customers with online sports betting (“Sportsbook”), online
casino (“iGaming”), and daily fantasy sports product offerings. DraftKings began obtaining state
licenses for its Sportsbook and iGaming products in 2018 and has expanded the number of states in
which the company services customers. In announcing its first quarter results on May 5, 2023,
DraftKings stated that growth in states where it had existing operations was a “critical element” of
DraftKings’ business model. On July 27, 2023, following the close of the company’s fiscal second
quarter on June 30, 2023, DraftKings’ public relations firm published a post on the personal X
account of DraftKings’ CEO, which stated: “There’s massive potential for growth in new
markets—but we’re still seeing really strong growth in existing states. Our 2018-2019 state
vintage grew over 80% on the revenue basis year-over-year in Q1. With those numbers, we expect
robust growth even without new states opening.” DraftKings’ public relations firm also published
a similar post on the personal LinkedIn account of DraftKings’ CEO. The disclosure was selective
in that the posts were released on the CEO’s personal X account and personal LinkedIn account,
neither of which is an official source of DraftKings’ company information, and both of which are
followed by some holders of DraftKings’ shares. The content of the posts that DraftKings was
“still seeing really strong growth in existing states” was also both material and nonpublic because
information about growth during the second quarter in those states where DraftKings had existing
operations was not generally known or available to the public when DraftKings’ public relations
firm published the posts on July 27, 2023.
3. Shortly after the social media posts were published, DraftKings’ communications
staff recognized the error. Within a half hour of the X account post DraftKings’ communications
staff instructed the public relations firm to remove the social media posts, which were taken down.
Notwithstanding the fact that DraftKings’ communications staff recognized the error, DraftKings
made no prompt public disclosure by releasing to the general public the same information that was
in the July 27 social media posts. Instead, the first disclosure DraftKings made to the general
public, including investors, following the July 27 social media posts was on August 3, 2023, when
it publicly released its financial earnings for the quarter ended June 30, 2023. DraftKings’
selective disclosure of material, nonpublic information without making a prompt public disclosure
constituted a violation of Regulation FD and Section 13(a) of the Exchange Act.
Respondent
4. DraftKings Inc. is a Nevada corporation with its principal place of business in
Boston, Massachusetts. DraftKings’ securities are registered pursuant to Section 12(b) of the
Exchange Act, and its shares trade on Nasdaq under the ticker symbol DKNG.
3
Facts
DraftKings’ Business Plan Emphasizes Growth in Existing Markets
5. In 2018, DraftKings launched the first online Sportsbook in New Jersey and, since
2018, DraftKings has steadily expanded the number of states in which it offers its Sportsbook
product. DraftKings launched its iGaming product in 2019 and has also expanded the number of
states in which iGaming is offered. Growth in those states where DraftKings has previously
launched its Sportsbook and iGaming products is a key component of DraftKings’ business plan.
DraftKings’ first quarter 2023 financial earnings report recognized the importance of this trend. In
a “Business Update” released with its first quarter 2023 earnings results, DraftKings stated: “We
are also continuing to experience strong trends in our most mature online Sportsbook and iGaming
state vintages. In each of our 2018-2019 and 2020-2021 state vintages, first quarter 2023 handle
grew more than 25% compared to the same period in 2022, revenue grew at least 80% year-over-
year . . . . This trend is a critical element of our business model; our older states continue to
generate revenue growth.”
The CEO’s X Account and LinkedIn Posts on July 27, 2023
6. Pursuant to DraftKings’ Regulation FD Policy, DraftKings observes a “quiet
period” during which DraftKings employees are prohibited from discussing financial or
operational results and referring to, or commenting on, any previously issued forward-looking
financial guidance. DraftKings’ Regulation FD Policy defines the “quiet period” as running from
the last day of the last month of the calendar quarter through the first full trading day after the
filing with the Commission of DraftKings’ next Form 10-Q (quarterly report) or Form 10-K
(annual report). DraftKings issued its Form 10-Q for the second quarter of 2023 (the quarter ended
June 30, 2023) before the securities markets opened on August 4, 2023. Accordingly, for the
second quarter of 2023, the first day of the “quiet period” was June 30, 2023, and the last day of
the “quiet period” was August 4, 2023.
7. DraftKings’ public relations firm produced content for and operated social media
accounts in the name of a few DraftKings senior executives, including their personal X and
LinkedIn accounts. DraftKings’ staff reviewed and approved content before it was published.
8. At 5:52 p.m. on July 27, 2023, DraftKings’ public relations firm published a post
on the personal X account of DraftKings’ CEO that stated in its entirety:
There’s massive potential growth in new markets – but we’re still seeing really strong
growth in existing states.
Our 2018-2019 state vintage grew over 80% on the revenue basis year-over-year in Q1.
With those numbers, we expect robust growth even without new states opening.
9. That same day, DraftKings’ public relations firm published a post on the CEO’s
personal LinkedIn account, which stated:
4
Not only do we see a massive potential for growth in new markets – but we’re still seeing
really strong growth in existing states.
Our 2018-2019 state vintage grew over 80% on the revenue basis year-over-year in Q1.
When you’re seeing that kind of scale out of your existing markets, you can expect many
years of robust growth even without new state launches – and of course new state launches
will only contribute further.
What’s leading to this growth?
Organic demand is growing and we’re also taking market share, we’re increasing our hold
rate without losing demand just by offering more ways for customers to play.
#Entreprenuership #StartUps #Business
10. The statement in both posts that, as of July 27, 2023, DraftKings was “still seeing
really strong growth in existing states” was nonpublic, as DraftKings had not previously disclosed
in any other forum that DraftKings continued to achieve growth in existing markets in the second
quarter of 2023. DraftKings’ staff reviewed and approved the content of the two July 27 posts.
11. Publication of the X account and LinkedIn posts violated multiple DraftKings
policies. DraftKings’ Social Media Policy prohibits sharing “any potentially or actual confidential
or financial / performance information about the Company” via social media except if an employee
receives prior written approval of the DraftKings communications team. In addition, Section 11 of
DraftKings’ Regulation FD Policy, titled “Use of Social Networks,” which states that: “Use of
social networks, including corporate blogs, employee blogs, chat boards, Facebook, Twitter and
the like to disclose material, nonpublic information may be considered selective disclosure and is
prohibited under this Policy.” Section 8 of its Regulation FD Policy provides that, during the
“quiet period” described above, DraftKings’ authorized spokespersons are prohibited from
discussing financial or operational results or guidance, including previously disclosed results, and
referring to or commenting on any previously issued forward-looking guidance.
12. Some DraftKings shareholders follow the CEO’s personal X and LinkedIn accounts.
Accordingly, posting this content on the CEO’s personal X and LinkedIn accounts constituted
selective disclosure, as some but not all DraftKings shareholders received the information.
DraftKings’ Response Following the Publication of the Posts
13. Shortly after the X account post was published on July 27, members of DraftKings’
communications staff recognized that the public relations firm should not have posted the content
contained in the post. Within a half hour of the X account post, DraftKings’ communications staff
instructed the public relations firm to remove the social media posts, which were taken down.
5
DraftKings Announced Its Second Quarter Earnings on August 3, 2023
14. Following the deletion of the July 27, 2023 social media posts, DraftKings made no
disclosure to the general public until August 3, when the company announced its financial earnings
for the second quarter of 2023 (the quarter ended June 30, 2023). In a slide deck outlining its
second quarter earnings results released to the public on August 3, DraftKings included a slide
titled: “2018-2021 States Are Growing Revenue >70% with Contribution Profit Growing Faster.”
That slide compared results from DraftKings’ existing markets (i.e., states where DraftKings
started operations in 2018-2021) in the second quarter of 2022 against those results in the second
quarter of 2023. The slide stated that year-over-year revenue growth was over 70%, that “Adjusted
Gross Margin” increased more than 800 basis points, and that year-over-year external marketing
expense declined more than 10%.
15. On a conference call the following morning during which management of
DraftKings publicly discussed its financial results (often referred to by public companies and the
securities industry as an “earnings call”), DraftKings’ Chief Executive Officer and Chief Financial
Officer confirmed the importance of the growth in existing markets. The CFO identified growth in
existing markets as a reason for DraftKings to revise its full year 2023 revenue guidance upward.
Similarly, in response to a question during this earnings call from a stock analyst about growth
outlook and the breakdown by state vintage, the CEO emphasized that growth in older states
“makes [ ] a very big impact on the overall business.” The official second quarter earnings release
and related statements confirm the materiality of the information disclosed in the X account and
LinkedIn posts.
Cooperation
16. In determining to accept the Offer, the Commission considered cooperation
afforded the Commission staff during the investigation.
Violations
17. As a result of the conduct described above, DraftKings violated Regulation FD,
which prohibits public companies (sometimes also referred to as “issuers” of securities), or persons
acting on their behalf, from selectively disclosing material, nonpublic information to certain
persons outside the company, including holders of the issuer’s securities. Whenever such an issuer
or person acting on its behalf discloses material, nonpublic information to any such person,
Regulation FD requires that the company also disclose the information to the public. 17 C.F.R. §
243.100(a). In the case of non-intentional selective disclosure, Regulation FD requires that the
public disclosure be made “promptly,” which Regulation FD defines to mean “as soon as
reasonably practicable (but in no event after the later of 24 hours or the commencement of the next
day’s trading on the New York Stock Exchange) after a senior official of the issuer . . . learns that
there has been a non-intentional disclosure by the issuer or person acting on behalf of the issuer of
information that the senior official knows, or is reckless in not knowing, is both material and
nonpublic.” 17 C.F.R. §§ 243.100(a)(2) and 243.101(d). DraftKings failed to make the required
prompt, public disclosure.
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18. Regulation FD creates reporting obligations for public companies under Section
13(a) of the Exchange Act. Accordingly, by violating Regulation FD, an issuer also violates
Section 13(a).
Undertakings
19. Respondent has undertaken to:
a. Within thirty (30) days of the issuance of this Order, require all DraftKings
employees who have responsibilities relating to corporate communications to attend training
regarding Regulation FD and DraftKings’ Regulation FD Policy.
b. Within forty (40) days of the entry of this Order, certify, in writing,
compliance with the undertakings ordered pursuant to Section IV.B below. The
certification shall identify the undertaking(s), provide written evidence of compliance in the
form of a narrative, and be supported by exhibits sufficient to demonstrate compliance.
The certification and supporting material shall be submitted to Celia D. Moore, Assistant
Director, Securities and Exchange Commission, 33 Arch Street, 24th Floor, Boston, MA
02110, or such other address as the Commission may provide, with a copy to the Office of
Chief Counsel of the Division of Enforcement, Securities and Exchange Commission, 100
F Street, NE, Washington, DC 20549.
c. For good cause shown, the Commission staff may extend any of the
procedural dates relating to these undertakings. Deadlines for procedural dates shall be
counted in calendar days, except that if the last day falls on a weekend or federal holiday,
the next business day shall be considered the last day.
IV.
In view of the foregoing, the Commission deems it appropriate to impose the sanctions
agreed to in Respondent DraftKings’ Offer.
Accordingly, pursuant to Section 21C of the Exchange Act, it is hereby ORDERED that:
A. DraftKings cease and desist from committing or causing any violations and any
future violations of Section 13(a) of the Exchange Act or Regulation FD.
B. DraftKings shall comply with the undertakings enumerated in Section III,
paragraphs 19(a) and 19(b) above.
C. Within 10 days of the entry of this Order, DraftKings shall pay a civil money
penalty in the amount of $200,000 to the Commission for transfer to the general fund of the United
States Treasury, subject to Securities Exchange Act of 1934 Section 21F(g)(3). If timely payment
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is not made, additional interest shall accrue pursuant to 31 U.S.C. § 3717. Payment must be made
in one of the following ways:
(1) Respondent may transmit payment electronically to the Commission, which
will provide detailed ACH transfer/Fedwire instructions upon request.
(2) Respondent may make direct payment from a bank account via Pay.gov
through the SEC website at http://www.sec.gov/about/offices/ofm.htm; or
(3) Respondent may pay by certified check, bank cashier’s check, or United
States postal money order, made payable to the Securities and Exchange
Commission and hand-delivered or mailed to:
Enterprise Services Center
Accounts Receivable Branch
HQ Bldg., Room 181, AMZ-341
6500 South MacArthur Boulevard
Oklahoma City, OK 73169
Payments by check or money order must be accompanied by a cover letter identifying the
Respondent and the file number of the proceedings; a copy of the cover letter and check or money
order must be sent to Celia D. Moore, Assistant Director, Securities and Exchange Commission, 33
Arch Street, Boston, MA 02110, or such other address as the Commission staff may provide.
D. Amounts ordered to be paid as civil money penalties pursuant to this Order shall be
treated as penalties paid to the government for all purposes, including all tax purposes. To
preserve the deterrent effect of the civil penalty, Respondent agrees that in any Related Investor
Action, it shall not argue that it is entitled to, nor shall it benefit by, offset or reduction of any
award of compensatory damages by the amount of any part of Respondent’s payment of a civil
penalty in this action (“Penalty Offset”). If the court in any Related Investor Action grants such a
Penalty Offset, Respondent agrees that it shall, within 30 days after entry of a final order granting
the Penalty Offset, notify the Commission’s counsel in this action and pay the amount of the
Penalty Offset to the Securities and Exchange Commission. Such a payment shall not be deemed
an additional civil penalty and shall not be deemed to change the amount of the civil penalty
imposed in this proceeding. For purposes of this paragraph, a “Related Investor Action” means a
private damages action brought against Respondent by or on behalf of one or more investors based
on substantially the same facts as alleged in the Order instituted by the Commission in this
proceeding.
By the Commission.
Vanessa A. Countryman
Secretary
UNITED STATES OF AMERICA