SEC v. Christopher Beals; and Arden Lee, No. 2:24-cv-08215, Central District of California (Sept. 25, 2024) — Complaint
raw: In re WM Technology
In re WM Technology, No. 2:24-cv-08215 (Sept. 25, 2024)
The SEC sued former WM Technology executives Christopher Beals and Arden Lee for negligently misrepresenting monthly active user metrics through the use of non-engaging pop-under advertisements.
The SEC has filed a civil enforcement action against former CEO Christopher Beals and former CFO Arden Lee for negligent misrepresentations regarding WM Technology's monthly active users (MAU). The complaint alleges the defendants failed to disclose that a large portion of reported MAU growth was driven by users acquired via 'pop-under' ads who did not volitionally seek the site. The agency is seeking permanent injunctions, officer and director bars, and civil money penalties for violations of the Securities Act and Exchange Act.
The Securities and Exchange Commission has filed a complaint against Christopher Beals and Arden Lee, the former CEO and CFO of WM Technology, Inc. The SEC alleges that the defendants negligently misrepresented the company's 'monthly active users' (MAU) metric in public filings and earnings calls. Specifically, the defendants failed to disclose that a significant portion of reported MAU growth was driven by 'pop-under' advertisements, which brought in users who did not engage with the platform. Despite being aware that user engagement was stagnant or declining, the executives continued to sign SEC filings that reported inflated growth. The SEC charges the defendants with violating Sections 17(a)(2) and (3) of the Securities Act and Section 14(a) of the Exchange Act. To remedy these violations, the SEC seeks permanent injunctions, officer and director bars, and civil money penalties.
Extracted insights
- person this district
- company wm technology
- company wm technology, inc.
- Defendants Christopher Beals And Arden Lee reside in this district
- WM Technology, Inc. operates an online marketplace connecting cannabis users with cannabis businesses
- Christopher Beals And Arden Lee made misrepresentations to the investing public about monthly active users
- WM Technology’s Stock became publicly traded a de-SPAC transaction in June 2021
- WM Technology described MAU as the number of unique users opening the mobile app or accessing the website during a calendar month
- WM Technology reported substantial and continued MAU growth in public filings and earnings calls
- Defendants used instrumentalities of interstate commerce, the mails, or facilities of a national securities exchange
COMPLAINT 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 DOUGLAS M. MILLER (Cal. Bar No. 240398) Email: [email protected] CHRISTOPHER A. NOWLIN (Cal. Bar No. 268030) Email: [email protected] Attorneys for Plaintiff Securities and Exchange Commission Katharine E. Zoladz, Regional Director Gary Y. Leung, Associate Regional Director Douglas M. Miller, Regional Trial Counsel 444 S. Flower Street, Suite 900 Los Angeles, California 90071 Telephone: (323) 965-3998 Facsimile: (213) 443-1904 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA SECURITIES AND EXCHANGE COMMISSION, Plaintiff, vs. CHRISTOPHER BEALS and ARDEN LEE, Defendants. Case No. 2:24-cv-08215 COMPLAINT Plaintiff Securities and Exchange Commission (“SEC”) alleges: JURISDICTION AND VENUE 1. The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§ 77t(b), 77t(d)(1) & 77v(a), and Sections 21(d)(1), 21(d)(3)(A), 21(e) and 27(a) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. §§ 78u(d)(1), 78u(d)(3)(A), 78u(e) & 78aa(a). 2. Defendants have, directly or indirectly, made use of the means or COMPLAINT 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange in connection with the transactions, acts, practices and courses of business alleged in this complaint. 3. Venue is proper in this district pursuant to Section 22(a) of the Securities Act, 15 U.S.C. § 77v(a), and Section 27(a) of the Exchange Act, 15 U.S.C. § 78aa(a), because certain of the transactions, acts, practices and courses of conduct constituting violations of the federal securities laws occurred within this district. In addition, venue is proper in this district because Defendants Christopher Beals (“Beals”) and Arden Lee (“Lee”) reside in this district. SUMMARY 4. WM Technology, Inc. (“WM Technology”) is a publicly-traded company that operates an online marketplace connecting cannabis users with cannabis businesses. This civil enforcement action concerns negligent misrepresentations by Christopher Beals and Arden Lee – the company’s former chief executive officer and chief financial officer – to the investing public about a key operating metric: the number of “monthly active users” (“MAU”) for WM Technology’s online marketplace. 5. WM Technology’s stock became publicly traded as part of a de-SPAC transaction in June 2021. When reporting MAU publicly, WM Technology described MAU as the number of unique users opening the WM Technology mobile app or accessing the WM Technology website during the course of a calendar month, and further explained that the number of MAU was determined by counting the total number of users that had “engaged with” the company’s website during the final calendar month of the given period. WM Technology described MAU as a “key operating metric” in its public filings with the Commission. Both during the de- SPAC transaction and after WM Technology became public, WM Technology repeatedly reported substantial and continued MAU growth and emphasized the strength and expansion of WM Technology’s user base in the company’s public COMPLAINT 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 filings and earnings calls. 6. Contrary to these statements, however, a large and increasing percentage of the users of the WM Technology site were instead persons who visited a third- party site that were then automatically shown the WM Technology site by way of a “pop-under” advertisement (which appeared under their browser windows). Consequently, these purportedly “active” users did not volitionally seek out the WM Technology site, and, in most instances, did not click on any links or otherwise engage in measurable activity on the WM Technology site. 7. Despite the reported growth in MAU, WM Technology’s user engagement metrics were stagnant or declining. Beals and Lee were told about the declining user trends on the WM Technology site and the fact that these non- engaging users were making up an increasingly large percentage of WM Technology’s total MAU. They understood that only a very small percentage of users acquired by pop-under ads were clicking on any links or otherwise engaging in measurable activity on the WM Technology site, and they were told that WM Technology was using paid traffic, and pop-under ads specifically, to hit MAU targets. Beals and Lee failed to reasonably follow up on this accelerating trend, failed to disclose that the calculation of MAUs included an increasing percentage of non- engaging users whose only contact with the site consisted of having a pop-under ad open on their device, and negligently continued to sign WM Technology’s SEC filings and make public statements that reported MAU numbers that included non- engaging users when discussing the company’s growing user base. 8. Through their conduct, Beals and Lee violated Sections 17(a)(2) and (3) of the Securities Act, 15 U.S.C. §§77q(a)(2) and (3), and Section 14(a) of the Exchange Act, 15 U.S.C. § 78n, and Rule 14a-9 thereunder, 17 C.F.R. § 240.14a-9. 9. As a result of this conduct, the SEC seeks an order permanently enjoining Beals and Lee from future violations of these Securities Act and Exchange Act provisions, barring them from acting as an officer or director of a public issuer COMPLAINT 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 pursuant to Section 21(d)(5) of the Exchange Act, 15 U.S.C. § 78u(d)(5) and this Court’s inherent equitable powers, and imposing civil money penalties against them pursuant to Section 20(d) of the Securities Act, 15 U.S.C. § 77t(d), and Section 21(d)(3) of the Exchange Act, 15 U.S.C.§ 78u(d)(3). THE DEFENDANTS 10. Christopher Beals, age 44, is a resident of Los Angeles, California. Beals served as chief executive officer of WM Technology and its private company predecessor entity from March 2019 until his departure from the company in November 2022. Beals also served as a WM Technology board member from June 2021 until November 2022. 11. Arden Lee, age 48, is a resident of Pacific Palisades, California. Lee served as chief financial officer of WM Technology and its private company predecessor entity from February 2019 through his voluntary departure from the company in July 2023. RELATED ENTITY 12. WM Technology, Inc., is a publicly traded Delaware corporation with its principal place of business in Irvine, California. WM Technology is listed on NASDAQ under the ticker “MAPS,” and its common stock is registered with the Commission pursuant to Section 12(b) of the Exchange Act. WM Technology was the subject of a cease-and-desist and administrative proceeding with the SEC. In the Matter of WM Technology, Inc., Exchange Act Release No. 101153, Admin. Proc. File No. 3-22172 (September 24, 2024). THE ALLEGATIONS A. WM Technology’s Business and Origin as a Public Company 13. WM Technology operates an online marketplace connecting members of the public who are interested in purchasing or learning about cannabis (WM Technology’s “users”) with cannabis businesses seeking to promote their cannabis products or brands (WM Technology’s “clients”). COMPLAINT 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 14. WM Technology primarily generates revenue by charging cannabis business clients to list or advertise their cannabis products or brands on the WM Technology site. WM Technology does not charge its users to use its site. 15. A key part of WM Technology’s pitch to its revenue generating business clients is that the WM Technology site has a significant user base of frequent cannabis consumers. 16. WM Technology, which had been in business as a private company since 2008, became a public company in June 2021 as part of a de-SPAC transaction with a special purpose acquisition company (the “SPAC”), which was first announced on December 10, 2020. B. WM Technology’s Relevant MAU Statements During the De-SPAC Process: Spring 2021 17. The SPAC filed an S-4 registration statement with the SEC that was declared effective on May 25, 2021. 18. On May 26, 2021, the SPAC issued a proxy statement/prospectus, which sought approval from the SPAC’s shareholders for the contemplated merger transaction between the SPAC and WM Technology’s private company predecessor entity. 19. The May 26, 2021 proxy statement provided the SPAC’s shareholders with detailed information regarding WM Technology’s business, including its MAU metric. 20. On behalf of WM Technology, both Beals and Lee participated in providing the information about WM Technology’s business to the SPAC for its proxy statement/prospectus, which they knew would be publicly filed with the SEC. 21. The SPAC’s May 26, 2021 proxy statement/prospectus noted that Beals and Lee would be the CEO and CFO of the surviving public company, with Beals also a nominee director, and it included biographies of both Beals and Lee. 22. The SPAC’s May 26, 2021 proxy statement/prospectus described MAU COMPLAINT 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 as measuring the number of people who opened the WM Technology app or accessed the WM Technology site and explained that WM Technology determined its MAUs by counting the total number of users who have “engaged with” the WM Technology site in the final calendar month of a given quarter. 23. Using this definition, the SPAC’s May 26, 2021 proxy statement/prospectus stated that WM Technology’s MAU was 9.1 million as of March 31, 2021. 24. The SPAC’s May 26, 2021 proxy statement/prospectus described MAU as one of seven “Key Operating and Financial Metrics” for WM Technology’s business, alongside metrics like revenue, net income, and EBITDA. Of these identified seven key metrics, MAU was the only metric that showed user traffic or activity on WM Technology’s site. 25. The SPAC’s May 26, 2021 proxy statement/prospectus explained that WM Technology monitored these “Key Operating and Financial Metrics” “to evaluate [its] business, measure [its] performance, identify trends affecting [its] business, formulate business plans, and make strategic decisions.” The filing also explained the importance of the MAU metric, stating: “We view the number of MAUs as a key indicator of our growth, the breadth and reach of our weedmaps.com site, the value proposition and consumer awareness of our brand, the continued use of our sites by our users and their level of interest in the cannabis industry.” 26. The SPAC’s May 26, 2021 proxy statement/prospectus highlighted WM Technology’s “over nine million MAUs” and that WM Technology had increased its MAUs each year from 2018 to 2020. Various charts set forth in the filing reported consistent year-over-year MAU growth. 27. The SPAC’s May 26, 2021 proxy statement/prospectus further noted that WM Technology intended to disclose MAU on a quarterly basis going forward in its filings with the Commission. 28. The business combination between WM Technology’s private company COMPLAINT 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 predecessor entity and the SPAC was approved and consummated on June 16, 2021. C. WM Technology’s MAU Statements as a Public Company: July 2021 to May 2022 29. WM Technology continued to publicly report monthly active users, or MAU, as its sole user metric after the business combination was approved and it became a public company in June 2021. 30. WM Technology reported MAU in its July 20, 2021 Form S-1 registration statement and associated prospectuses. 31. WM Technology also reported MAU in its quarterly and annual reports and in its related earnings releases. 32. In the Management’s Discussion and Analysis section for each of these filings, WM Technology continued to identify MAU as one of its seven “Key Operating and Financial Metrics.” In each periodic report, WM Technology continued to describe MAU the same way: We define MAUs as the number of unique users opening our Weedmaps mobile app or accessing our Weedmaps.com website over the course of a calendar month. In any particular period, we determine our number of MAUs by counting the total number of users who have engaged with the weedmaps.com site during the final calendar month of the given period. 33. Other references to MAU in these filings did not explicitly describe these users as having “engaged” with WM Technology’s site, but none of these other references contradicted the claim that a user had to “engage” to be counted towards MAU. 34. From becoming public in June 2021 up to its Form 10-Q filed on May 6, 2022, WM Technology reported consistent quarterly MAU growth and highlighted this growth trajectory in its SEC filings, which included disclosure of its MAU metric relative to the same quarter in the prior year, often disclosing annual MAU growth of COMPLAINT 9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 41. Analysts at times cited WM Technology’s consistent MAU growth as a positive business trend in their reports on the company. D. WM Technology’s Undisclosed and Long-Running Use of Non- Engaging Pop-Under Ads That Inflated Its Publicly Reported MAU Metric 42. The actual user traffic and activity trends on WM Technology’s site were inconsistent with the growth picture that WM Technology described in its public filings. 43. Starting as early as mid-2020, WM Technology promoted its online marketplace through digital advertising on a network of third-party sites. 44. WM Technology used several forms of digital advertising on these sites, including pop-under ads where a visitor to a third-party site would have the WM Technology site automatically open under their browser. The individual visiting the third-party site that received the pop-under ad would have made no intentional effort to seek out the WM Technology site. 45. The great majority of those directed involuntarily to the WM Technology site via these pop-under ads did not click on any links or otherwise engage in measurable activity on the WM Technology site. WM Technology internal documents show less than 2% of the pop-under traffic resulted in an engaged user session. 46. WM Technology nevertheless counted these pop-under visitors as “monthly active users,” or MAU. 47. At the same time, actual engaged user traffic and activity on the WM Technology site was stagnant or declining. 48. Internally, WM Technology used the term “direct traffic” to refer to users who went straight to the WM Technology site or directly opened the WM Technology app, while it used “organic traffic” to refer to users that came to the WM Technology site after doing something like running a search on Google. COMPLAINT 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 49. Another internal term, “paid traffic,” measured the traffic directed to the WM Technology site via WM Technology’s paid digital advertising efforts, including the pop-under ads. 50. WM Technology’s internal records show that its direct and organic traffic did not grow and in fact declined for much of the period between July 2020 and June 2022, while its paid traffic increased dramatically due to WM Technology’s increasing reliance on non-engaging traffic from pop-under ads. 51. Although it disclosed in its filings with the Commission that MAU was determined by counting those “who have engaged with” the company’s site, internally WM Technology calculated MAU simply by looking at visitors to the site, no matter how they arrived there, and did not require that they actually engage in any way. 52. For its internal use, WM Technology measured engagement activity differently. Its primary internal metric, “active sessions,” required that the user take one of a set of defined actions on the WM Technology site. WM Technology did not report this metric publicly. 53. WM Technology at times also internally used another metric called “eMAU,” which stood for “engaged MAU.” 54. Like direct and organic traffic, WM Technology’s non-MAU engagement metrics were, with the exception of certain month-over-month periods, stagnant or declining from July 2020 through June 2022. 55. WM Technology did not report these non-MAU engagement metrics publicly. 56. In spite of these declining trends, WM Technology ran pop-under ads and continued to hit internal MAU targets and publicly report MAU growth until August 9, 2022, when, in a Form 8-K and its Form 10-Q for the quarter ended June 30, 2022, it disclosed that its board of directors had received an internal complaint regarding “the calculation, definition, and reporting of our MAUs.” COMPLAINT 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 57. WM Technology’s August 9, 2022 Form 10-Q disclosed that it had formed a special committee of independent directors to conduct an investigation and summarized the committee’s findings as follows: As we have previously disclosed, one of the ways in which we acquire users is through paid advertising. To an increasing degree over time, growth of our monthly active users, reported as MAUs, has been driven by the purchase of pop-under advertisements, which are marketing advertisements on third party websites that automatically present our platform on users’ screens in certain circumstances. Our internal data suggests that the vast majority of users who are directed to weedmaps.com via pop-under advertisements close the site without clicking on any links. Based on management’s review, users whose access to the website resulted from these pop-under advertisements represented approximately 65% of our MAUs as of June 30, 2022, and 54%, 50% and 54% of our MAUs as of March 31, 2022, December 31, 2021 and September 30, 2021, respectively. 58. WM Technology’s internal documents show that the pop-under ads also constituted roughly 41% and 34% of the company’s reported MAU for the two quarters ended June 30, 2021 and March 31, 2021, respectively. 59. As such, significant and increasingly material percentages of the MAU that WM Technology reported during these periods were made up of pop-under ad “users” who did not intentionally seek out the WM Technology site, nor take any action on the site once there. This was inconsistent with the statements in WM Technology’s public filings that the company calculated MAU by measuring the number of unique users that had “engaged with” the WM Technology site during the relevant period. Moreover, these trends with respect to the pop-under ads and their impact on MAU were not publicly disclosed during these periods. COMPLAINT 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 60. In its August 9, 2022 Form 10-Q, WM Technology described “MAU” as representing “the total number of unique users who opened the Weedmaps mobile app or gained access to the Weedmaps.com website during the final calendar month of the period,” and removed the language that described MAU as reflecting the number of unique users who had “engaged” with the WM Technology site during that period. 61. Then, three months later, WM Technology announced that it would be discontinuing its public reporting of MAU in its November 8, 2022 Form 10-Q. E. Defendants’ Awareness of Declining User Trends and the Use of Non-Engaging Pop-Under Ads to Drive MAU Growth, and Their Failure to Exercise Reasonable Care 62. During the second half of 2020 and early 2021, before WM Technology went public, Beals and Lee received information indicating that pop-under traffic was becoming an increasingly large percentage of WM Technology’s website traffic and its overall MAU, and that such traffic was “low quality” and did not meaningfully engage with WM Technology’s site. 63. This continued after WM Technology went public, as Beals and Lee both received various weekly updates throughout the summer and fall of 2021 that contained graphs, charts, and commentary showing that WM Technology’s direct and organic traffic, as well as the active sessions on the site, had declined by double digits since mid-2020 and that the company’s MAU growth was being driven by very low engagement paid traffic. 64. A November 2021 “Weekly Business Review” presentation further highlighted that paid traffic was propping up MAU as direct and organic traffic declined, and that the paid traffic, which increasingly included traffic from pop-under ad s, had reached roughly 50% or more of WM Technology’s total MAU. 65. Beals and Lee both also received information showing that WM was using paid traffic, and pop-under ads specifically, to hit internal MAU targets that COMPLAINT 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 would allow the company to show continued MAU growth. 66. During this time, Beals and Lee continued to sign WM Technology’s public filings that disclosed MAU growth despite receiving information about WM Technology’s deteriorating user traffic and dependence on paid traffic generally, and pop-under ads specifically, to grow MAU. 67. Between in or about June 2021 and May 6, 2022, Beals and Lee failed to exercise reasonable care in signing WM Technology’s public filings referenced above because they did not follow up or take meaningful steps to obtain more information about how the pop-under ads were affecting WM Technology’s MAU, nor did they take measures to ensure that WM Technology was calculating MAU in a way that was consistent with how it defined the term in its SEC filings—as “active” users who “engaged” with the WM Technology site. 68. Between in or about June 2021 and May 6, 2022, Beals and Lee further failed to exercise reasonable care because they failed to take measures to include additional disclosures in WM Technology’s SEC filings that would be sufficient to make the disclosed MAU figures not misleading. They made no effort to clearly disclose that the MAU metric included pop-under ad “users” who did not volitionally seek out the WM Technology site or engage with it, and the level to which such pop- under ad users were contributing to growth in MAU, which was material to understanding the metric. 69. For the same reasons, Beals and Lee failed to exercise reasonable care with respect to the information concerning WM Technology’s MAU metric that was contained in the SPAC’s May 26, 2021 proxy statement/prospectus. F. Beals and Lee Compensation 70. Between in or about June 2021 and May 6, 2022, Beals and Lee obtained money or property while signing the WM Technology public filings that inflated MAU growth when the actual number of “active” and “engaged” user traffic remained stagnant or declined, including through the sale of WM Technology stock COMPLAINT 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 pursuant to 10b5-1 plans that were designed to cover taxes associated with the quarterly vesting of restricted stock units. FIRST CLAIM FOR RELIEF Violations of Section 17(a)(2) of the Securities Act (against Defendants Beals and Lee) 71. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 72. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, in the offer or sale of securities, and by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, obtained money or property by means of untrue statements of a material fact or by omitting to state a material fact necessary in order to make the statements made, in light of the circumstances under which they were made, not misleading. 73. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined will continue to violate, Section 17(a)(2) of the Securities Act, 15 U.S.C. § 77q(a)(2). SECOND CLAIM FOR RELIEF Violations of Section 17(a)(3) of the Securities Act (against Defendants Beals and Lee) 74. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 75. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, in the offer or sale of securities, and by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, engaged in transactions, practices, or courses of business which operated or would operate as a fraud or deceit upon the purchaser. COMPLAINT 15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 76. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined will continue to violate, Section 17(a)(3) of the Securities Act, 15 U.S.C. § 77q(a)(3). THIRD CLAIM FOR RELIEF Solicitation of Proxies in Violation of Rules and Regulations Violations of Section 14(a) of the Exchange Act and Rule 14a-9 Thereunder (against Defendants Beals and Lee) 77. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 78. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails or any facility of a national securities exchange, solicited proxies without furnishing each person solicited a proxy statement containing the information specified by the proxy rules, and used proxy statements containing statements which, at the time and in light of the circumstances under which they were made, were false or misleading with respect to a material fact, or omitted to state material facts necessary to make the statement therein not misleading or necessary to correct any statement in any earlier communication with respect to the solicitation of a proxy for the same meeting or subject matter which had become false or misleading. 79. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined, are reasonably likely to continue to violate, Section 14(a) of the Exchange Act, 15 U.S.C. § 78n(a), and Rule 14a-9 thereunder, 17 C.F.R. §§ 240.14a-9. PRAYER FOR RELIEF WHEREFORE, the SEC respectfully requests that the Court: COMPLAINT 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 I. Issue findings of fact and conclusions of law that Defendants committed the alleged violations. II. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, permanently enjoining Beals, and his officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Sections 17(a)(2) and 17(a)(3) of the Se curities Act and Section 14(a) of the Exchange Act and Rule 14a-9 thereunder. III. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, permanently enjoining Lee, and his officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Sections 17(a)(2) and 17(a)(3) of the Securities Act and Section 14(a) of the Exchange Act and Rule 14a-9 thereunder. IV. Issue an order, pursuant to Section 21(d)(5) of the Exchange Act, 15 U.S.C. § 78u(d)(5) and this Court’s inherent equitable powers, prohibiting Beals and Lee from acting as an officer or director of any issuer that has a class of securities registered pursuant to Section 12 of the Exchange Act, 15 U.S.C. § 78l, or that is required to file reports pursuant to Section 15(d) of the Exchange Act, 15 U.S.C. § 78o(d), as appropriate or necessary for the benefit of investors. V. Order Defendants to pay civil penalties under Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange Act [15 U.S.C. § 78u(d)(3)]. COMPLAINT 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 VI. Retain jurisdiction of this action in accordance with the principles of equity and the Federal Rules of Civil Procedure in order to implement and carry out the terms of all orders and decrees that may be entered, or to entertain any suitable application or motion for additional relief within the jurisdiction of this Court. VII. Grant such other and further relief as this Court may determine to be just and necessary. Dated: September 24, 2024 /s/ Douglas M. Miller Douglas M. Miller Christopher A. Nowlin Attorneys for Plaintiff Securities and Exchange Commission
COMPLAINT 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 DOUGLAS M. MILLER (Cal. Bar No. 240398) Email: [email protected] CHRISTOPHER A. NOWLIN (Cal. Bar No. 268030) Email: [email protected] Attorneys for Plaintiff Securities and Exchange Commission Katharine E. Zoladz, Regional Director Gary Y. Leung, Associate Regional Director Douglas M. Miller, Regional Trial Counsel 444 S. Flower Street, Suite 900 Los Angeles, California 90071 Telephone: (323) 965-3998 Facsimile: (213) 443-1904 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA SECURITIES AND EXCHANGE COMMISSION, Plaintiff, vs. CHRISTOPHER BEALS and ARDEN LEE, Defendants. Case No. 2:24-cv-08215 COMPLAINT Plaintiff Securities and Exchange Commission (“SEC”) alleges: JURISDICTION AND VENUE 1. The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§ 77t(b), 77t(d)(1) & 77v(a), and Sections 21(d)(1), 21(d)(3)(A), 21(e) and 27(a) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. §§ 78u(d)(1), 78u(d)(3)(A), 78u(e) & 78aa(a). 2. Defendants have, directly or indirectly, made use of the means or Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 1 of 17 Page ID #:1 COMPLAINT 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange in connection with the transactions, acts, practices and courses of business alleged in this complaint. 3. Venue is proper in this district pursuant to Section 22(a) of the Securities Act, 15 U.S.C. § 77v(a), and Section 27(a) of the Exchange Act, 15 U.S.C. § 78aa(a), because certain of the transactions, acts, practices and courses of conduct constituting violations of the federal securities laws occurred within this district. In addition, venue is proper in this district because Defendants Christopher Beals (“Beals”) and Arden Lee (“Lee”) reside in this district. SUMMARY 4. WM Technology, Inc. (“WM Technology”) is a publicly-traded company that operates an online marketplace connecting cannabis users with cannabis businesses. This civil enforcement action concerns negligent misrepresentations by Christopher Beals and Arden Lee – the company’s former chief executive officer and chief financial officer – to the investing public about a key operating metric: the number of “monthly active users” (“MAU”) for WM Technology’s online marketplace. 5. WM Technology’s stock became publicly traded as part of a de-SPAC transaction in June 2021. When reporting MAU publicly, WM Technology described MAU as the number of unique users opening the WM Technology mobile app or accessing the WM Technology website during the course of a calendar month, and further explained that the number of MAU was determined by counting the total number of users that had “engaged with” the company’s website during the final calendar month of the given period. WM Technology described MAU as a “key operating metric” in its public filings with the Commission. Both during the de- SPAC transaction and after WM Technology became public, WM Technology repeatedly reported substantial and continued MAU growth and emphasized the strength and expansion of WM Technology’s user base in the company’s public Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 2 of 17 Page ID #:2 COMPLAINT 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 filings and earnings calls. 6. Contrary to these statements, however, a large and increasing percentage of the users of the WM Technology site were instead persons who visited a third- party site that were then automatically shown the WM Technology site by way of a “pop-under” advertisement (which appeared under their browser windows). Consequently, these purportedly “active” users did not volitionally seek out the WM Technology site, and, in most instances, did not click on any links or otherwise engage in measurable activity on the WM Technology site. 7. Despite the reported growth in MAU, WM Technology’s user engagement metrics were stagnant or declining. Beals and Lee were told about the declining user trends on the WM Technology site and the fact that these non- engaging users were making up an increasingly large percentage of WM Technology’s total MAU. They understood that only a very small percentage of users acquired by pop-under ads were clicking on any links or otherwise engaging in measurable activity on the WM Technology site, and they were told that WM Technology was using paid traffic, and pop-under ads specifically, to hit MAU targets. Beals and Lee failed to reasonably follow up on this accelerating trend, failed to disclose that the calculation of MAUs included an increasing percentage of non- engaging users whose only contact with the site consisted of having a pop-under ad open on their device, and negligently continued to sign WM Technology’s SEC filings and make public statements that reported MAU numbers that included non- engaging users when discussing the company’s growing user base. 8. Through their conduct, Beals and Lee violated Sections 17(a)(2) and (3) of the Securities Act, 15 U.S.C. §§77q(a)(2) and (3), and Section 14(a) of the Exchange Act, 15 U.S.C. § 78n, and Rule 14a-9 thereunder, 17 C.F.R. § 240.14a-9. 9. As a result of this conduct, the SEC seeks an order permanently enjoining Beals and Lee from future violations of these Securities Act and Exchange Act provisions, barring them from acting as an officer or director of a public issuer Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 3 of 17 Page ID #:3 COMPLAINT 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 pursuant to Section 21(d)(5) of the Exchange Act, 15 U.S.C. § 78u(d)(5) and this Court’s inherent equitable powers, and imposing civil money penalties against them pursuant to Section 20(d) of the Securities Act, 15 U.S.C. § 77t(d), and Section 21(d)(3) of the Exchange Act, 15 U.S.C.§ 78u(d)(3). THE DEFENDANTS 10. Christopher Beals, age 44, is a resident of Los Angeles, California. Beals served as chief executive officer of WM Technology and its private company predecessor entity from March 2019 until his departure from the company in November 2022. Beals also served as a WM Technology board member from June 2021 until November 2022. 11. Arden Lee, age 48, is a resident of Pacific Palisades, California. Lee served as chief financial officer of WM Technology and its private company predecessor entity from February 2019 through his voluntary departure from the company in July 2023. RELATED ENTITY 12. WM Technology, Inc., is a publicly traded Delaware corporation with its principal place of business in Irvine, California. WM Technology is listed on NASDAQ under the ticker “MAPS,” and its common stock is registered with the Commission pursuant to Section 12(b) of the Exchange Act. WM Technology was the subject of a cease-and-desist and administrative proceeding with the SEC. In the Matter of WM Technology, Inc., Exchange Act Release No. 101153, Admin. Proc. File No. 3-22172 (September 24, 2024). THE ALLEGATIONS A. WM Technology’s Business and Origin as a Public Company 13. WM Technology operates an online marketplace connecting members of the public who are interested in purchasing or learning about cannabis (WM Technology’s “users”) with cannabis businesses seeking to promote their cannabis products or brands (WM Technology’s “clients”). Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 4 of 17 Page ID #:4 COMPLAINT 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 14. WM Technology primarily generates revenue by charging cannabis business clients to list or advertise their cannabis products or brands on the WM Technology site. WM Technology does not charge its users to use its site. 15. A key part of WM Technology’s pitch to its revenue generating business clients is that the WM Technology site has a significant user base of frequent cannabis consumers. 16. WM Technology, which had been in business as a private company since 2008, became a public company in June 2021 as part of a de-SPAC transaction with a special purpose acquisition company (the “SPAC”), which was first announced on December 10, 2020. B. WM Technology’s Relevant MAU Statements During the De-SPAC Process: Spring 2021 17. The SPAC filed an S-4 registration statement with the SEC that was declared effective on May 25, 2021. 18. On May 26, 2021, the SPAC issued a proxy statement/prospectus, which sought approval from the SPAC’s shareholders for the contemplated merger transaction between the SPAC and WM Technology’s private company predecessor entity. 19. The May 26, 2021 proxy statement provided the SPAC’s shareholders with detailed information regarding WM Technology’s business, including its MAU metric. 20. On behalf of WM Technology, both Beals and Lee participated in providing the information about WM Technology’s business to the SPAC for its proxy statement/prospectus, which they knew would be publicly filed with the SEC. 21. The SPAC’s May 26, 2021 proxy statement/prospectus noted that Beals and Lee would be the CEO and CFO of the surviving public company, with Beals also a nominee director, and it included biographies of both Beals and Lee. 22. The SPAC’s May 26, 2021 proxy statement/prospectus described MAU Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 5 of 17 Page ID #:5 COMPLAINT 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 as measuring the number of people who opened the WM Technology app or accessed the WM Technology site and explained that WM Technology determined its MAUs by counting the total number of users who have “engaged with” the WM Technology site in the final calendar month of a given quarter. 23. Using this definition, the SPAC’s May 26, 2021 proxy statement/prospectus stated that WM Technology’s MAU was 9.1 million as of March 31, 2021. 24. The SPAC’s May 26, 2021 proxy statement/prospectus described MAU as one of seven “Key Operating and Financial Metrics” for WM Technology’s business, alongside metrics like revenue, net income, and EBITDA. Of these identified seven key metrics, MAU was the only metric that showed user traffic or activity on WM Technology’s site. 25. The SPAC’s May 26, 2021 proxy statement/prospectus explained that WM Technology monitored these “Key Operating and Financial Metrics” “to evaluate [its] business, measure [its] performance, identify trends affecting [its] business, formulate business plans, and make strategic decisions.” The filing also explained the importance of the MAU metric, stating: “We view the number of MAUs as a key indicator of our growth, the breadth and reach of our weedmaps.com site, the value proposition and consumer awareness of our brand, the continued use of our sites by our users and their level of interest in the cannabis industry.” 26. The SPAC’s May 26, 2021 proxy statement/prospectus highlighted WM Technology’s “over nine million MAUs” and that WM Technology had increased its MAUs each year from 2018 to 2020. Various charts set forth in the filing reported consistent year-over-year MAU growth. 27. The SPAC’s May 26, 2021 proxy statement/prospectus further noted that WM Technology intended to disclose MAU on a quarterly basis going forward in its filings with the Commission. 28. The business combination between WM Technology’s private company Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 6 of 17 Page ID #:6 COMPLAINT 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 predecessor entity and the SPAC was approved and consummated on June 16, 2021. C. WM Technology’s MAU Statements as a Public Company: July 2021 to May 2022 29. WM Technology continued to publicly report monthly active users, or MAU, as its sole user metric after the business combination was approved and it became a public company in June 2021. 30. WM Technology reported MAU in its July 20, 2021 Form S-1 registration statement and associated prospectuses. 31. WM Technology also reported MAU in its quarterly and annual reports and in its related earnings releases. 32. In the Management’s Discussion and Analysis section for each of these filings, WM Technology continued to identify MAU as one of its seven “Key Operating and Financial Metrics.” In each periodic report, WM Technology continued to describe MAU the same way: We define MAUs as the number of unique users opening our Weedmaps mobile app or accessing our Weedmaps.com website over the course of a calendar month. In any particular period, we determine our number of MAUs by counting the total number of users who have engaged with the weedmaps.com site during the final calendar month of the given period. 33. Other references to MAU in these filings did not explicitly describe these users as having “engaged” with WM Technology’s site, but none of these other references contradicted the claim that a user had to “engage” to be counted towards MAU. 34. From becoming public in June 2021 up to its Form 10-Q filed on May 6, 2022, WM Technology reported consistent quarterly MAU growth and highlighted this growth trajectory in its SEC filings, which included disclosure of its MAU metric relative to the same quarter in the prior year, often disclosing annual MAU growth of Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 7 of 17 Page ID #:7 Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 8 of 17 Page ID #:8 COMPLAINT 9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 41. Analysts at times cited WM Technology’s consistent MAU growth as a positive business trend in their reports on the company. D. WM Technology’s Undisclosed and Long-Running Use of Non- Engaging Pop-Under Ads That Inflated Its Publicly Reported MAU Metric 42. The actual user traffic and activity trends on WM Technology’s site were inconsistent with the growth picture that WM Technology described in its public filings. 43. Starting as early as mid-2020, WM Technology promoted its online marketplace through digital advertising on a network of third-party sites. 44. WM Technology used several forms of digital advertising on these sites, including pop-under ads where a visitor to a third-party site would have the WM Technology site automatically open under their browser. The individual visiting the third-party site that received the pop-under ad would have made no intentional effort to seek out the WM Technology site. 45. The great majority of those directed involuntarily to the WM Technology site via these pop-under ads did not click on any links or otherwise engage in measurable activity on the WM Technology site. WM Technology internal documents show less than 2% of the pop-under traffic resulted in an engaged user session. 46. WM Technology nevertheless counted these pop-under visitors as “monthly active users,” or MAU. 47. At the same time, actual engaged user traffic and activity on the WM Technology site was stagnant or declining. 48. Internally, WM Technology used the term “direct traffic” to refer to users who went straight to the WM Technology site or directly opened the WM Technology app, while it used “organic traffic” to refer to users that came to the WM Technology site after doing something like running a search on Google. Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 9 of 17 Page ID #:9 COMPLAINT 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 49. Another internal term, “paid traffic,” measured the traffic directed to the WM Technology site via WM Technology’s paid digital advertising efforts, including the pop-under ads. 50. WM Technology’s internal records show that its direct and organic traffic did not grow and in fact declined for much of the period between July 2020 and June 2022, while its paid traffic increased dramatically due to WM Technology’s increasing reliance on non-engaging traffic from pop-under ads. 51. Although it disclosed in its filings with the Commission that MAU was determined by counting those “who have engaged with” the company’s site, internally WM Technology calculated MAU simply by looking at visitors to the site, no matter how they arrived there, and did not require that they actually engage in any way. 52. For its internal use, WM Technology measured engagement activity differently. Its primary internal metric, “active sessions,” required that the user take one of a set of defined actions on the WM Technology site. WM Technology did not report this metric publicly. 53. WM Technology at times also internally used another metric called “eMAU,” which stood for “engaged MAU.” 54. Like direct and organic traffic, WM Technology’s non-MAU engagement metrics were, with the exception of certain month-over-month periods, stagnant or declining from July 2020 through June 2022. 55. WM Technology did not report these non-MAU engagement metrics publicly. 56. In spite of these declining trends, WM Technology ran pop-under ads and continued to hit internal MAU targets and publicly report MAU growth until August 9, 2022, when, in a Form 8-K and its Form 10-Q for the quarter ended June 30, 2022, it disclosed that its board of directors had received an internal complaint regarding “the calculation, definition, and reporting of our MAUs.” Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 10 of 17 Page ID #:10 COMPLAINT 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 57. WM Technology’s August 9, 2022 Form 10-Q disclosed that it had formed a special committee of independent directors to conduct an investigation and summarized the committee’s findings as follows: As we have previously disclosed, one of the ways in which we acquire users is through paid advertising. To an increasing degree over time, growth of our monthly active users, reported as MAUs, has been driven by the purchase of pop-under advertisements, which are marketing advertisements on third party websites that automatically present our platform on users’ screens in certain circumstances. Our internal data suggests that the vast majority of users who are directed to weedmaps.com via pop-under advertisements close the site without clicking on any links. Based on management’s review, users whose access to the website resulted from these pop-under advertisements represented approximately 65% of our MAUs as of June 30, 2022, and 54%, 50% and 54% of our MAUs as of March 31, 2022, December 31, 2021 and September 30, 2021, respectively. 58. WM Technology’s internal documents show that the pop-under ads also constituted roughly 41% and 34% of the company’s reported MAU for the two quarters ended June 30, 2021 and March 31, 2021, respectively. 59. As such, significant and increasingly material percentages of the MAU that WM Technology reported during these periods were made up of pop-under ad “users” who did not intentionally seek out the WM Technology site, nor take any action on the site once there. This was inconsistent with the statements in WM Technology’s public filings that the company calculated MAU by measuring the number of unique users that had “engaged with” the WM Technology site during the relevant period. Moreover, these trends with respect to the pop-under ads and their impact on MAU were not publicly disclosed during these periods. Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 11 of 17 Page ID #:11 COMPLAINT 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 60. In its August 9, 2022 Form 10-Q, WM Technology described “MAU” as representing “the total number of unique users who opened the Weedmaps mobile app or gained access to the Weedmaps.com website during the final calendar month of the period,” and removed the language that described MAU as reflecting the number of unique users who had “engaged” with the WM Technology site during that period. 61. Then, three months later, WM Technology announced that it would be discontinuing its public reporting of MAU in its November 8, 2022 Form 10-Q. E. Defendants’ Awareness of Declining User Trends and the Use of Non-Engaging Pop-Under Ads to Drive MAU Growth, and Their Failure to Exercise Reasonable Care 62. During the second half of 2020 and early 2021, before WM Technology went public, Beals and Lee received information indicating that pop-under traffic was becoming an increasingly large percentage of WM Technology’s website traffic and its overall MAU, and that such traffic was “low quality” and did not meaningfully engage with WM Technology’s site. 63. This continued after WM Technology went public, as Beals and Lee both received various weekly updates throughout the summer and fall of 2021 that contained graphs, charts, and commentary showing that WM Technology’s direct and organic traffic, as well as the active sessions on the site, had declined by double digits since mid-2020 and that the company’s MAU growth was being driven by very low engagement paid traffic. 64. A November 2021 “Weekly Business Review” presentation further highlighted that paid traffic was propping up MAU as direct and organic traffic declined, and that the paid traffic, which increasingly included traffic from pop-under ads, had reached roughly 50% or more of WM Technology’s total MAU. 65. Beals and Lee both also received information showing that WM was using paid traffic, and pop-under ads specifically, to hit internal MAU targets that Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 12 of 17 Page ID #:12 COMPLAINT 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 would allow the company to show continued MAU growth. 66. During this time, Beals and Lee continued to sign WM Technology’s public filings that disclosed MAU growth despite receiving information about WM Technology’s deteriorating user traffic and dependence on paid traffic generally, and pop-under ads specifically, to grow MAU. 67. Between in or about June 2021 and May 6, 2022, Beals and Lee failed to exercise reasonable care in signing WM Technology’s public filings referenced above because they did not follow up or take meaningful steps to obtain more information about how the pop-under ads were affecting WM Technology’s MAU, nor did they take measures to ensure that WM Technology was calculating MAU in a way that was consistent with how it defined the term in its SEC filings—as “active” users who “engaged” with the WM Technology site. 68. Between in or about June 2021 and May 6, 2022, Beals and Lee further failed to exercise reasonable care because they failed to take measures to include additional disclosures in WM Technology’s SEC filings that would be sufficient to make the disclosed MAU figures not misleading. They made no effort to clearly disclose that the MAU metric included pop-under ad “users” who did not volitionally seek out the WM Technology site or engage with it, and the level to which such pop- under ad users were contributing to growth in MAU, which was material to understanding the metric. 69. For the same reasons, Beals and Lee failed to exercise reasonable care with respect to the information concerning WM Technology’s MAU metric that was contained in the SPAC’s May 26, 2021 proxy statement/prospectus. F. Beals and Lee Compensation 70. Between in or about June 2021 and May 6, 2022, Beals and Lee obtained money or property while signing the WM Technology public filings that inflated MAU growth when the actual number of “active” and “engaged” user traffic remained stagnant or declined, including through the sale of WM Technology stock Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 13 of 17 Page ID #:13 COMPLAINT 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 pursuant to 10b5-1 plans that were designed to cover taxes associated with the quarterly vesting of restricted stock units. FIRST CLAIM FOR RELIEF Violations of Section 17(a)(2) of the Securities Act (against Defendants Beals and Lee) 71. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 72. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, in the offer or sale of securities, and by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, obtained money or property by means of untrue statements of a material fact or by omitting to state a material fact necessary in order to make the statements made, in light of the circumstances under which they were made, not misleading. 73. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined will continue to violate, Section 17(a)(2) of the Securities Act, 15 U.S.C. § 77q(a)(2). SECOND CLAIM FOR RELIEF Violations of Section 17(a)(3) of the Securities Act (against Defendants Beals and Lee) 74. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 75. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, in the offer or sale of securities, and by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, engaged in transactions, practices, or courses of business which operated or would operate as a fraud or deceit upon the purchaser. Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 14 of 17 Page ID #:14 COMPLAINT 15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 76. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined will continue to violate, Section 17(a)(3) of the Securities Act, 15 U.S.C. § 77q(a)(3). THIRD CLAIM FOR RELIEF Solicitation of Proxies in Violation of Rules and Regulations Violations of Section 14(a) of the Exchange Act and Rule 14a-9 Thereunder (against Defendants Beals and Lee) 77. The SEC realleges and incorporates by reference paragraphs 1 through 70 above. 78. By negligently engaging in the conduct described above, Defendants Beals and Lee, and each of them, directly or indirectly, by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails or any facility of a national securities exchange, solicited proxies without furnishing each person solicited a proxy statement containing the information specified by the proxy rules, and used proxy statements containing statements which, at the time and in light of the circumstances under which they were made, were false or misleading with respect to a material fact, or omitted to state material facts necessary to make the statement therein not misleading or necessary to correct any statement in any earlier communication with respect to the solicitation of a proxy for the same meeting or subject matter which had become false or misleading. 79. By negligently engaging in the conduct described above, Defendants Beals and Lee violated, and unless restrained and enjoined, are reasonably likely to continue to violate, Section 14(a) of the Exchange Act, 15 U.S.C. § 78n(a), and Rule 14a-9 thereunder, 17 C.F.R. §§ 240.14a-9. PRAYER FOR RELIEF WHEREFORE, the SEC respectfully requests that the Court: Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 15 of 17 Page ID #:15 COMPLAINT 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 I. Issue findings of fact and conclusions of law that Defendants committed the alleged violations. II. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, permanently enjoining Beals, and his officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Sections 17(a)(2) and 17(a)(3) of the Securities Act and Section 14(a) of the Exchange Act and Rule 14a-9 thereunder. III. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, permanently enjoining Lee, and his officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Sections 17(a)(2) and 17(a)(3) of the Securities Act and Section 14(a) of the Exchange Act and Rule 14a-9 thereunder. IV. Issue an order, pursuant to Section 21(d)(5) of the Exchange Act, 15 U.S.C. § 78u(d)(5) and this Court’s inherent equitable powers, prohibiting Beals and Lee from acting as an officer or director of any issuer that has a class of securities registered pursuant to Section 12 of the Exchange Act, 15 U.S.C. § 78l, or that is required to file reports pursuant to Section 15(d) of the Exchange Act, 15 U.S.C. § 78o(d), as appropriate or necessary for the benefit of investors. V. Order Defendants to pay civil penalties under Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange Act [15 U.S.C. § 78u(d)(3)]. Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 16 of 17 Page ID #:16 COMPLAINT 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 VI. Retain jurisdiction of this action in accordance with the principles of equity and the Federal Rules of Civil Procedure in order to implement and carry out the terms of all orders and decrees that may be entered, or to entertain any suitable application or motion for additional relief within the jurisdiction of this Court. VII. Grant such other and further relief as this Court may determine to be just and necessary. Dated: September 24, 2024 /s/ Douglas M. Miller Douglas M. Miller Christopher A. Nowlin Attorneys for Plaintiff Securities and Exchange Commission Case 2:24-cv-08215 Document 1 Filed 09/24/24 Page 17 of 17 Page ID #:17