SEC v. ANDREW DEFRANCESCO; MARLIO MAURICIO DIAZ CARDONA; CARLOS FELIPE REZK; NIKOLA FAUKOVIC; and CATHERINE DEFRANCESCO, No. 1:23-cv-00131, Southern District of New York (Jan. 6, 2023) — Complaint

Thomas P. Smith, Jr.
Michael D. Paley
Hane L. Kim
Pascale Guerrier
Katherine S. Bromberg
Danielle Srour
Attorneys for Plaintiff
SECURITIES AND EXCHANGE COMMISSION
New York Regional Office
100 Pearl Street, Suite 20-100
New York, New York 10004-2616
(305) 982-6301 (Guerrier)
Email: [email protected]

UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK

SECURITIES AND EXCHANGE
COMMISSION,
    Plaintiff,
 v.

ANDREW DEFRANCESCO, MARLIO
MAURICIO DIAZ CARDONA, CARLOS
FELIPE REZK, NIKOLA FAUKOVIC, and
CATHERINE DEFRANCESCO,

    Defendants.

    23 Civ. _____ (   )
    ECF CASE

JURY TRIAL
DEMANDED

COMPLAINT
 Plaintiff, Securities and Exchange Commission (the “Commission” or “SEC”), for its
Complaint against Defendants Andrew DeFrancesco (“DeFrancesco”), Marlio Mauricio Diaz
Cardona (“Diaz”), Carlos Felipe Rezk (“Rezk”), Nikola Faukovic (“Faukovic”), and Catherine
DeFrancesco (collectively, the “Defendants”), alleges as follows:

2

SUMMARY OF ALLEGATIONS
1. Beginning in March 2018, Defendants DeFrancesco, Diaz, and Rezk, each of
whom was an officer or director of Cool Holdings, Inc. (“Cool”), a publicly-traded company,
orchestrated a fraudulent scheme to deceive the investing public about the operations and
prospects of Cool, through repeated, materially false and misleading misstatements and
omissions in SEC filings and in a promotional campaign.
2. DeFrancesco—the chief architect of the scheme—was chairman of Cool’s board
of directors from March through December 2018.  Diaz and Rezk were Cool’s chief executive
officer and chief marketing officer, respectively, from March 2018 through early June 2019 (the
“Relevant Period”).
3. Throughout the Relevant Period, Cool, the operator of a small chain of retail
electronic stores, made materially false and misleading statements and omissions in its SEC
filings, including about its critical business relationship with the consumer electronics giant
Apple Inc. (“Apple”).  Diaz signed each of Cool’s false and misleading quarterly reports; Diaz
and Rezk both signed Cool’s false and misleading annual report; and Diaz, DeFrancesco, and
Rezk all signed Cool’s false and misleading registration statement and amendments (collectively,
the “Registration Statement”).  The Registration Statement, which never went effective, sought
to offer and sell up to $25,000,000 worth of securities.
4. DeFrancesco, with the assistance of Diaz and Rezk, as well as his executive
assistant Faukovic, also orchestrated a “pump and dump” of Cool stock, which included the
publication of a series of fraudulent articles, secretly funded by DeFrancesco, in mid-September
2018.  Despite Cool’s serious financial problems, underperforming stores, and precarious
relationship with Apple, the promotional articles baselessly stated, among other things, that

3

Cool’s stores were more profitable per square foot than retailers such as Tiffany & Co. and
Michael Kors, and that Cool planned to expand the number of its Apple-product-focused stores
from nine locations in March 2018 to 200 locations by 2020.  Cool’s share price and trading
volume jumped significantly during and following the publication of the false and misleading
articles.
5. With Faukovic’s assistance, in the four days following the start of the
promotion—while Cool’s share price and trading activity were artificially elevated—
DeFrancesco sold more than 500,000 shares that he owned and held in numerous brokerage
accounts in the names of nominee entities under his secret control.  DeFrancesco’s proceeds
from these sales totaled nearly $3.5 million.
6. By the end of 2018, DeFrancesco had sold more than 1.6 million shares, all
through accounts nominally controlled by his ex-wife Catherine DeFrancesco and other family
members, but really controlled by DeFrancesco, for proceeds of more than $8 million.
7. DeFrancesco, aided by Faukovic and Catherine DeFrancesco, concealed his
ownership of Cool shares, which at its height during the Relevant Period accounted for more
than 32% of Cool’s outstanding shares.  In order to maintain the secrecy of DeFrancesco’s stock
ownership, he and Catherine DeFrancesco filed false beneficial ownership reports with the SEC.
8. Diaz, Faukovic, and Rezk also sold Cool stock, while Cool was disseminating
false and misleading information in its SEC filings.
VIOLATIONS
9. By virtue of the conduct alleged herein, each of the Defendants, directly or
indirectly, singly or in concert, violated and are otherwise liable for violations of the federal
securities laws as set forth herein.

4

10. DeFrancesco violated Sections 5(a) and (c) of the Securities Act of 1933
(“Securities Act”) [15 U.S.C. §§ 77e(a) and (c)]; Section 17(a) of the Securities Act [15 U.S.C.
§ 77q(a)]; Section 10(b) of the Securities Exchange Act of 1934 (“Exchange Act”) [15 U.S.C.
§ 78j(b)], and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]; Section 13(d) of the Exchange Act
[15 U.S.C. § 78m(d)], and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)]; and Section
16(a) of the Exchange Act [15 U.S.C. § 78p(a)], and Rule 16a-3 thereunder [17 C.F.R. §
240.16a-3].
11. Diaz violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§
77q(a)(1) and (3)]; Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5
thereunder [17 C.F.R. § 240.10b-5]; and, in the alternative, aided and abetted DeFrancesco’s
violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)] and
Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder
[17 C.F.R. §§ 240.10b-5(a) and (c)].
12. Rezk violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§
77q(a)(1) and (3)]; Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5
thereunder [17 C.F.R. § 240.10b-5]; and, in the alternative, aided and abetted DeFrancesco’s
violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)]; and
Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder
[17 C.F.R. §§ 240.10b-5(a) and (c)].
13. Faukovic aided and abetted DeFrancesco’s violations of Sections 17(a)(1) and (3)
of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)] and Section 10(b) of the Exchange Act [15
U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)].

5

14. Catherine DeFrancesco violated Section 13(d) of the Exchange Act [15 U.S.C.
§ 78m(d)], and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)].
15. Unless the Defendants are permanently restrained and enjoined, they will
continue to engage in the acts, practices, and courses of business set forth in this Complaint, and
in acts, practices, and courses of business of similar type and object.
NATURE OF THE PROCEEDINGS AND RELIEF SOUGHT
16. The Commission brings this action pursuant to the authority conferred upon it by
Sections 20(b) and (d) of the Securities Act [15 U.S.C. §§ 77t(b) and (d)], and Sections 21(d) and
(e) of the Exchange Act [15 U.S.C. §§ 78u(d) and (e)].
17. The Commission seeks a final judgment: (a) permanently restraining and
enjoining the Defendants from engaging in the transactions, acts, practices, and courses of
business alleged in this Complaint; (b) ordering DeFrancesco, Diaz, Rezk, and Faukovic to
disgorge the ill-gotten gains they received from the unlawful conduct set forth in this Complaint,
together with prejudgment interest, pursuant to Sections 21(d)(3), 21(d)(5) and 21(d)(7) of the
Exchange Act [15 U.S.C. §§ 78u(d)(3), 78u(d)(5), 78u(d)(7)]; (c) ordering Defendants to pay
civil penalties pursuant to Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section
21(d)(3) of the Exchange Act [15 U.S.C. § 78u(d)(3)]; (d) as to DeFrancesco, Diaz and Rezk,
prohibiting each from serving as an officer or director of any company that has a class of
securities registered under Exchange Act Section 12 [15 U.S.C. § 78l] or that is required to file
reports under Exchange Act Section 15(d) [15 U.S.C. § 78o(d)], pursuant to Section 20(e) of the
Securities Act [15 U.S.C. § 77t(e)] and Section 21(d) of the Exchange Act [15 U.S.C.
§ 78u(d)(2)]; and (e) ordering any other and further relief that the Court may deem appropriate.

6

JURISDICTION AND VENUE
18. This Court has jurisdiction over this action pursuant to Sections 22(a) and (c) of
the Securities Act [15 U.S.C. §§ 77v(a) and 77v(c)] and Sections 21(d), 21(e), and 27 of the
Exchange Act [15 U.S.C. §§ 78u(d), 78u(e), 78aa].
19. Defendants, directly and indirectly, have made use of the means and
instrumentalities of interstate commerce or the mails in connection with the transactions, acts,
practices, and courses of business alleged herein.
20. Venue lies in this district pursuant to Section 22(a) of the Securities Act [15
U.S.C. § 77v(a)] and Section 27 of the Exchange Act [15 U.S.C. § 78aa].  Certain of the acts,
practices, transactions and courses of business alleged in this Complaint occurred within the
Southern District of New York, and were affected, directly or indirectly, by making use of means
or instrumentalities of transportation or communication in interstate commerce, or the mails.
Among other things, at all relevant times, Defendants solicited investments in securities from
investors in this District and sold securities through an exchange located in this District.
DEFENDANTS
21. DeFrancesco, born in 1970, is a resident of Miami Beach, Florida.  He was
married to Catherine DeFrancesco in 1999 and they divorced in or about 2017.  DeFrancesco
was chairman of the board of directors of Cool from March 12, 2018 through December 31,
2018.
22. DeFrancesco conducted business in North America through a company he called
the “Delavaco Group” and described as a private equity and merchant banking firm.  According
to the Delavaco Group’s website, DeFrancesco held the titles of president and chief investment
officer of the Delavaco Group.  Delavaco Holdings, Inc. (“Delavaco”), which shared an address

7

and phone number with the Delavaco Group, was the corporate entity through which the
Delavaco Group operated.
23. Diaz, born in 1974, is a resident of Coral Gables, Florida.  He was Cool’s CEO
and a director from March 12, 2018 through June 5, 2019.
24. Rezk, born in 1973, is a resident of Miami, Florida.  He was Cool’s chief sales
and marketing officer and a director from March 12, 2018 through June 5, 2019.
25. Faukovic, born in 1985, is a resident of Oakland Park, Florida.  Throughout the
Relevant Period, she was an employee of the Delavaco Group, where she was DeFrancesco’s
executive assistant.  During the Relevant Period, Faukovic also went by the name Nikola Pineiro.
26. Catherine DeFrancesco, born in 1972, is a resident of Miami Beach, Toronto, and
Gstaad, Switzerland.  Throughout the Relevant Period, she was the nominal president of
Delavaco and several other entities, which were actually controlled by DeFrancesco.
RELEVANT ENTITIES
I. THE ISSUER
27. Cool, now known as Simply, Inc., is a Maryland corporation with its principal
place of business in Miami, Florida.  Cool was created in March 2018 by the reverse merger of a
private company, Cooltech, Inc. (“Cooltech”), with InfoSonics, Inc. (“InfoSonics”), a company
that was publicly traded on Nasdaq.  Following the merger, the surviving company was briefly
known as InfoSonics before changing its name in June 2018 to Cool Holdings, Inc. and its ticker
symbol to “AWSM.”  Throughout the Relevant Period, Cool’s common stock traded on Nasdaq
and was registered pursuant to Section 12(b) of the Exchange Act.  For purposes of this
Complaint, the company is referred to as “Cool” from March 2018 through 2019.
28. According to its first quarterly report filed with the Commission for the period

8

ending March 31, 2018, Cool was “a retailer and wholesaler of consumer electronics focused on
the operation and expansion of our OneClick® retail stores in the United States, Latin America
and Canada,” that sold “Apple and Apple-approved products and accessories.”  As of that date,
Cool had nine OneClick stores: six in Argentina and three in Florida.
29. On June 14, 2022, the company filed for bankruptcy under Section 7 of the
Bankruptcy Code.
II. THE DEFRANCESCO NOMINEE ENTITIES
30. DeFrancesco Motorsports, Inc. (“DeFrancesco Motorsports”) is a corporation
organized under the laws of the Province of Ontario, Canada.  Throughout the Relevant Period,
Catherine DeFrancesco was the nominal president of DeFrancesco Motorsports.
31. Delavaco is  a corporation organized under the laws of the State of Florida.
Throughout the Relevant Period, Catherine DeFrancesco was the nominal president of Delavaco.
32. Gorgie Holdings LLC (“Gorgie”) is a corporation organized under the laws of the
State of Florida.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal
manager of Gorgie.
33. GT Capital, Inc. (“GT Capital”), is a corporation organized under the laws of the
Province of Ontario, Canada.  Throughout the Relevant Period, DeFrancesco’s sister was the
nominal president of GT Capital.
34. Marcandy Investment Corp. (“Marcandy”) is a corporation organized under the
laws of the Province of Ontario, Canada.  Throughout the Relevant Period, Catherine
DeFrancesco was the nominal president of Marcandy.
35. Namaste Gorgie, LLC (“Namaste”) is a corporation organized under the laws of
the State of Florida.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal

9

president of Namaste.
36. NG Bahamas Ltd. (“NG”) is a corporation organized under the laws of The
Bahamas.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal director of
NG.
37. Rockstar is an entity organized under the laws of The Bahamas.  Throughout the
Relevant Period, Catherine DeFrancesco was the nominal president, director and secretary of
Rockstar.
38. Sunnybrook Preemie Investments, Inc. (“Sunnybrook”) is a corporation organized
under the laws of the Province of Ontario, Canada.  Throughout the Relevant Period,
DeFrancesco’s mother was the nominal president of Sunnybrook.
39. Four trusts, using the naming convention of “The Catherine DeFrancesco ITF”
followed by the name of one of the DeFrancescos’ four children, collectively (the “Children’s
Trusts”) were nominally trusts created for each of the children of Andrew and Catherine
DeFrancesco.  Throughout the Relevant Period, Catherine DeFrancesco was the trustee for each
of these trusts; however DeFrancesco controlled the Children’s Trusts, made investment
decisions for the Children’s Trusts and directed trading decisions in the Children’s Trusts’
brokerage accounts.
40. DeFrancesco Motorsports, Delavaco, Gorgie, GT Capital, Marcandy, Namaste,
NG, Rockstar, Sunnybrook, and the Children’s’ Trusts (collectively the “Nominee Entities”)
were created by or at the direction of DeFrancesco.
41. Notwithstanding the names of the individuals who, on paper, were the beneficial
owners of these entities, DeFrancesco actually controlled all of these entities.  He made all their
business decisions, including investment decisions, and directed all trading in their brokerage

10

accounts.
42. Most of the Nominee Entities, including Delavaco, shared as an address 366 Bay
Street, #200, Toronto, ON MSH 4B2 or 2300 E. Las Olas Boulevard, 4
th
 Floor, Ft Lauderdale,
Florida 33301.
FACTS
43. As described in greater detail below, Defendants each had a different role in the
scheme to deceive the public about Cool.
44. DeFrancesco was integrally involved in each aspect of the fraudulent scheme:
a. He was a key player in the creation of Cool, a publicly-traded company that
would serve as a vehicle for market manipulation;
b. He took Cool public despite his knowledge, and without public disclosure, of
Cool’s precarious financial condition;
c. He controlled Cool, including its access to capital, and used his position to
amass a huge position in Cool shares;
d. He created a network of entities, nominally owned and controlled by others,
and used these entities to hold, trade and conceal his substantial Cool stock
holdings;
e. He failed to publicly report his ownership of Cool shares, as he was legally
required to do;
f. He participated in, and secretly funded a fraudulent promotional campaign
that disseminated baseless statements about Cool and omitted information
necessary to make the promotional claims not misleading;
g. He directed Faukovic to ensure that Cool shares held in the name of his

11

Nominee Entities had been deposited at brokerages in advance of the
fraudulent promotion, so that he would be able to sell those shares as soon as
the fraudulent promotion had the desired effect on the market for Cool shares;
and
h. He liquidated his Cool shares—including immediately after the demand for,
and price of, Cool stock spiked in response to the fraudulent promotional
campaign—making millions of dollars.
45. Diaz and Rezk, along with DeFrancesco, created Cool and took it public.  From
the beginning of Cool’s existence as a publicly-traded company, through the entire Relevant
Period, Diaz and Rezk hid Cool’s significant business problems from the public, and they
participated in the dissemination of false and misleading information about Cool in its SEC
filings and in the promotional campaign.  While Cool continued to deceive the public, both Diaz
and Rezk sold their shares of Cool for proceeds of approximately $922,000 and $838,000,
respectively.
46. Faukovic assisted DeFrancesco in carrying out several aspects of the fraudulent
scheme, including helping him conceal his ownership of Cool shares.
47. Catherine DeFrancesco lied about the control of Nominee Entities and ownership
of shares held in the names of those entities, making misrepresentations and omitting material
information in an SEC filing.
I. DeFrancesco, Diaz, and Rezk Created Cool and Took It Public Despite Financial
and Performance Troubles.

48. DeFrancesco, Diaz, and Rezk created Cool and took it public in March 2018,
despite their knowledge of the business’s financial difficulties, the poor performance of its
stores, and the precarious status of Cool’s critical relationship with Apple.

12

49. The three men first met and began to do business in or about 2015.  At the time,
Diaz and Rezk worked at Icon Networks LLC (“Icon”), a distributor of consumer electronics,
including Apple products.
50. By mid-2016, DeFrancesco, Diaz and Rezk had decided to create a holding
company that would acquire consumer electronics businesses, and to take that company public.
51. In or about October 2016, Cooltech was incorporated to serve as the holding
company.  Diaz became Cooltech’s CEO, Rezk became its chief sales and marketing officer, and
DeFrancesco became its board chairman.
52. Shortly thereafter, Cooltech acquired Icon and four OneClick stores, which sold
Apple products, two each in the United States and Argentina.
53. In connection with these acquisitions, DeFrancesco provided financing and
certain of the Nominee Entities received more Cooltech shares.
54. By December 2016, immediately after these acquisitions, Diaz and Rezk were
already struggling to find enough capital to support Cooltech’s business.
55. That month, Diaz floated a proposal to raise cash from investors; however,
DeFrancesco thwarted that proposal, replying in an email to Diaz that “if any funds are raised
outside of the Delavaco I’m out of the deal and will need to be paid out immediately.”
56. On or about July 25, 2017, Cooltech entered into a reverse merger agreement with
InfoSonics, a Nasdaq-listed issuer that DeFrancesco had found and identified as a possible
merger candidate, by which Cooltech would become a publicly-traded company.  In connection
with the InfoSonics merger, DeFrancesco entered into transactions in which the Nominee
Entities obtained a significant amount of InfoSonics shares.
57. By the fourth quarter of 2017, months before the reverse merger was completed,

13

Cooltech’s relationship with Apple was deteriorating.  In October and November 2017, for
example, Apple repeatedly contacted Diaz about paying overdue invoices for inventory and held
back inventory until the company brought its account current.
58. On January 17, 2018, as a result of poor performance by Cooltech, representatives
from Apple met with Rezk and other representatives of Cooltech.  As memorialized in an email
from Apple to Rezk and others on that date, Apple stated at the meeting that it was halting the
expansion of Apple’s licensing in Latin America with Cooltech—even prohibiting the opening of
three new stores in Argentina that Apple had previously approved—until “the performance of
existing stores reach the approved business plan and metrics” (the “January 2018 halt”).
59. The email also noted, “CoolTech agreed that [a] big part of the slow performance
of the new stores is driven by the fact that credit has been an issue. . . .”
60. Cooltech’s money woes were not limited to its stores.  As of mid-February 2018,
as DeFrancesco, Diaz, Rezk, and Faukovic were aware, the company owed more than $75,000 to
the landlord for the rental of Cool’s corporate offices in Miami.
61. On March 12, 2018, the reverse merger of Cooltech and InfoSonics was finalized
and Cool became a publicly-traded company.  DeFrancesco, Diaz, and Rezk became Cool’s
board chairman, CEO, and chief marketing officer, respectively.
62. In connection with the merger, the InfoSonics shares DeFrancesco had purchased
for his Nominee Entities became Cool shares.  In addition, the Cooltech shares held by the
Nominee Entities also became Cool shares, resulting in a large Cool share ownership by the
Nominee Entities.
63. Diaz and Rezk also obtained Cool shares in connection with the merger.

14

II. Cool’s Financial Troubles Continued and Further Strained Its Relationship with
Apple.

64. Following the merger, Cool continued to be unable to meet obligations to Apple.
Cool was habitually past due on its account with Apple, leading Apple to threaten to put Cool’s
account on hold.
65. In a May 4, 2018 email, for example, a collections manager at Apple informed
DeFrancesco, Rezk, and Diaz, “If we don’t receive payment today we will be forced to put One
Click’s account on hold.  Please . . . confirm payment of the $518K that is due.”
66. The next day, in a series of emails between DeFrancesco and Rezk pertaining to
the Apple collection manager’s email, DeFrancesco told Rezk, “They are telling us to [F*ck]
off.”  Rezk replied, “Yes.  The relationship is strained because we have not been on time with
payments.”
67. In a reply email, DeFrancesco indicated to Diaz and Rezk that he would soon “be
prepared” to invest $600,000 to $1 million more in Cool.
68. In that same May 5, 2018 email conversation, Diaz explained the amount of
money DeFrancesco was offering was not enough.  Diaz stated, “We are not able to raise money
or get a line of credit. . . . .  We need to look into a deeper strategy.”
69. Rezk agreed with Diaz, stating, “Even though paying apple [sic] would help, this
would only be a bandaid and We [sic] need to sort out the big picture like being fully bankable
and having the proper capital structure to be self sufficient.”
70. DeFrancesco replied that he was “working on a $2.5 to $4m overall plan for
inventory.”
71. Further compounding Cool’s woes, DeFrancesco, Diaz and Rezk tried
unsuccessfully to persuade Apple to lift the January 2018 halt on Cool’s expansion in Latin

15

America, which was Cool’s biggest market for Apple stores during the Relevant Period.
72. On June 7, 2018, DeFrancesco sent an email, drafted by Rezk, to a director at
Apple responsible for Apple’s Latin American operations (the “Apple Director”), and copied
Faukovic.  The email claimed that Cool had made progress regarding store operations and
inventory levels, that DeFrancesco and his partners had “funded US$3.7 Million financing last
Friday for the company,” and that “[t]hese funds are intended to further accelerate and optimize
the operation of our current stores as well as potential expansion once Apple is comfortable with
our performance.”
73. On June 13, 2018, the Apple Director responded to DeFrancesco’s email, copying
Faukovic.  The Apple Director stated that Apple reviewed “the impact of the initiatives taken by
CoolTech” and identified several areas of concern including:
a. “Inventory deficiencies across all Authorized Locations and key [lines of
business]”;
b. “Inventory . . . not sufficient to meet agreed business plans”; and
c. “Authorized Locations are under-performing against business plans . . . .”
74. The Apple Director concluded that, based on these deficiencies, Cool was “far
from reaching proposed ‘Business Plan’ metrics.”
75. The Apple Director also attached documentation to his email, supporting Apple’s
findings regarding Cool’s poor performance.
76. DeFrancesco forwarded the Apple Director’s June 13 email to Diaz and Rezk.
77. On June 14, 2018, Apple emailed Cool, copying Rezk and others, that “the
amount of $429,709.45 is currently past due” and in addition to that amount Cool would need to
pay another $243,841.76 by June 29.  The email further stated that Cool’s “overall credit

16

standing with Apple has already been affected and will continue to deteriorate the longer you
wait to clear this past due.”
78. On the same day that Cool received this email from Apple, Cool issued a press
release, with the heading “InfoSonics Announces Strategic Name Change to Cool Holdings,
Inc.”
79. Notwithstanding the many ominous communications with Apple and the large
past due amount, the June 14 press release quoted DeFrancesco:
Effective today our focus is to continue the expansion of our
strong partnership with Apple®, one of the world’s largest and
most iconic brands, and to exploit additional investment and
acquisition opportunities of minority and majority interests in other
premium retail brands to accelerate profitable growth.

(Emphasis added.)

80. The June 14, 2018 press release also quoted DeFrancesco as saying, “We will
continue expanding the retail footprint of our OneClick® branded stores to become the largest
authorized reseller of Apple® products and services in the Americas.”
81. On June 27, 2018, the Apple Director emailed DeFrancesco and requested to meet
after having not heard from him since the director’s email to DeFrancesco on June 13, 2018.
82. On June 28, 2018, DeFrancesco emailed the Apple Director a message drafted by
Rezk, claiming that Cool was making progress and raising the hope of expanding the number of
Cool stores in Latin America.
83. On July 4, 2018, DeFrancesco again emailed the Apple Director, stating that Cool
was “preparing to forward another cash infusion for expansion.”
84. Faukovic arranged a call among the Apple Director and others from Apple,
DeFrancesco, Rezk, and Diaz for July 16, 2018.

17

85. Rezk prepared talking points for DeFrancesco for the call, specifically flagging
the January 2018 halt as one of the causes of Cool’s performance issues.
86. Despite DeFrancesco’s pleas to Apple in June and July 2018 to permit Cool to
pursue expansion plans, Apple did not agree to lift the halt.
87. While Cool and Apple were communicating in May, June and July 2018 about
late payments and Cool’s failure to meet business plan metrics, Cool also continued to be late in
its rent payments for its corporate offices.
88. When on August 6, 2018 DeFrancesco emailed Diaz about the failure to pay rent,
Diaz replied, “Every penny is going to Apple for more inventory to achieve 30 days
improvement for [the Apple Director].”
89. On August 20, 2018, Cool issued a press release announcing that it had exercised
an option, negotiated in connection with the reverse merger on March 12, 2018, whereby Cool
acquired a chain of seven OneClick stores in the Dominican Republic, bringing the total number
of Cool-owned stores to 16.
90. The press release also stated that OneClick is “a chain of retail stores and an
authorized reseller under Apple® Premium Partner, APR (Apple® Premium Reseller) and AAR
MB (Apple® Authorized Reseller Mono-Brand) programs . . .”
91. Rezk forwarded the announcement to the Apple Director on the same day.
92. On August 22, 2018, the Apple Director emailed Diaz and Rezk, replying to
Rezk’s August 20 email.  In connection with Cool’s stores in Argentina, the email stated, “[Cool
is] not yet delivering the results that we both agreed on in a consistent way.  We also continue to
have problems with Credit Hold because payments are not received on time . . . . There issues
create several gaps in the supply chain that do not help us achieve the consistency in the business

18

we want to see.”
93. With respect to the stores in the Dominican Republic, the email noted that “the
stores were without Inventory in store.  In many cases [these stores] do not have all the products.
Sometimes only low capacity models etc.”
94. Apple also took exception to Cool’s August 20 press release, stating, “As for the
press release . . . not all the stores (as you know) in the Dominican Republic are in the program
and the press release alludes to the fact that they are. . . . The unauthorized stores do not help the
One Click (sic) brand or Apple because they lack the basic elements to achieve the success of the
Monobrand program.”
95. Apple’s August 22, 2018 email also set specific terms for lifting the January 2018
halt on Cool’s expansion.  Apple stated:
My message to you is as follows.  We have to ensure that all stores have
consistent inventory, that invoices are paid on time, that the experience is
consistently good, and that the stores in the program consistently comply
with the program’s guidelines.  For us to re-authorize an expansion with
One-Click we need this to start happening in a consistent way for a
reasonable time and in all stores that already operate in Latin America.

III. DeFrancesco, Rezk, and Diaz Signed False and Misleading SEC Filings from March
through September 2018.

96. From March through September 2018, Cool made several materially false and
misleading statements in filings with the Commission.  These filings also omitted information
necessary to make the statements made not materially misleading.  For example, while
possessing facts to the contrary, Cool projected explosive and imminent growth, including a
greatly increased number of stores, and failed to disclose its damaged relationship with Apple
and failure to operate existing stores profitably.
97. Cool’s quarterly report on Form 10-Q for the quarter ending March 31, 2018,

19

filed on May 21, 2018, signed by Diaz, and Cool’s quarterly report on Form 10-Q for the quarter
ending June 30, 2018, filed on August 14, 2018, also signed by Diaz each stated:
a. Our goal in the next three (3) years is to expand our
network of OneClick stores to 200 locations in Latin
America, the U.S. and Canada to become one of Apple’s
largest retail partners.  We expect that our growth will
come from a combination of organic expansion on a store-
by-store basis, as well as external acquisitions.

b. [T]he growth of our business is highly dependent upon our
relationship with Apple in providing us with the licenses
and approvals necessary to expand our footprint into
various countries and regions around the world.  Apple has
very strict performance standards and guidelines that we
must achieve and adhere to in order to be successful and
continue to receive their support.  Consequently, any
deterioration of our performance or failure to adhere to
their guidelines could jeopardize our strategy and adversely
affect our financial performance.

c. Our sales and profitability depend in part upon opening
new stores [selling Apple products] and operating them
profitably . . . .  If we fail to manage new store openings in
a timely and cost-efficient manner, our growth or profits
may decrease.

98. Each of these statements was incorporated by reference into Cool’s Registration
Statement, filed on June 15, 2018, and amended August 28 and September 10, 2018, which was
signed by Diaz, Rezk and DeFrancesco.
99. The statements, and the SEC filings that contained or incorporated these
statements, were false and misleading because Cool omitted the material facts necessary in order
to make the statements not misleading, including that:
a. Apple had halted Cool’s Latin American expansion by January 2018, and this
halt remained in effect;
b. Cool had already repeatedly failed to adhere to Apple’s guidelines, and Cool’s

20

failure to adhere to these guidelines was not merely a theoretical possibility;
c. Cool was unprofitable and had been continually underfunded with dire cash
positions and financing prospects; and
d. Contrary to Cool’s purported expansion plans, Cool did not have a license
from Apple to operate in Canada, and had no concrete U.S. expansion plans.
100. At the time that Diaz signed each of these SEC filings, he knew of and understood
the dire significance of Apple’s halt on Cool’s Latin American expansion.  Diaz was also aware
that public disclosure of the January 2018 halt by Cool could be critically damaging for the
company and its stock price.  Moreover, Diaz knew that Cool had already failed to meet Apple’s
performance requirements, and that the existing stores were not operating profitably.  Yet he
knowingly signed each of these SEC filings.  Accordingly, he knew or was reckless in not
knowing that the above-mentioned statements, contained or incorporated in Cool’s quarterly
reports and Registration Statement, were false and misleading.
101. At the time, DeFrancesco and Rezk signed the Registration Statement, they were
also aware and understood the significance of the January 2018 halt, that Cool’s purported goal
of expanding to 200 stores was unattainable and had no basis in reality, that Cool had already
failed to meet Apple’s performance requirements, and that the existing stores were not operating
profitably.  Yet they both knowingly signed the Registration Statement.  Accordingly, they knew
or were reckless in not knowing that the above-mentioned statements, incorporated by reference
into the Registration Statement, were false and misleading.

IV. DeFrancesco, Aided by Diaz and Rezk, Orchestrated a Pump and Dump in Mid-
September 2018.

102. While DeFrancesco, Diaz, and Rezk were misleading the public about Cool’s
business and prospects, DeFrancesco (through the Nominee Entities) was preparing for, and

21

orchestrating, a pump and dump, including by amassing control over nearly one-third of Cool’s
publicly traded shares.
A. DeFrancesco Created an Infrastructure of Nominee Entities to Facilitate, with
Faukovic’s Help, the Clandestine Ownership and Trading of Securities.

103. Even before his association with Cool, DeFrancesco had created numerous
entities, including the Nominee Entities, that he could secretly control and use to covertly hold
and trade securities that he owned.
104. DeFrancesco structured most of these entities to be nominally headed by
Catherine DeFrancesco.  His sister and mother were each the nominal head of one Nominee
Entity.
105. DeFrancesco controlled all of the Nominee Entities and made all of their business
decisions, including their investment and trading decisions.
106. During the Relevant Period, DeFrancesco entrusted Faukovic to perform
numerous tasks to facilitate his secret control of the Nominee Entities.
107. He directed Faukovic to help open brokerage accounts for Nominee Entities, and
to carry out his instructions with respect to the accounts, including wiring funds out of the
accounts and ensuring shares were deposited into them.
108. During the Relevant Period, Faukovic had online access to brokerage accounts for
Delavaco and the Children’s Trusts.
109. Faukovic worked with Cool executives to get Cool shares for DeFrancesco
transferred into the names of Nominee Entities.
110. Faukovic also frequently arranged for Catherine DeFrancesco to sign documents
pertaining to Nominee Entities.
111. Faukovic consistently, and exclusively, followed DeFrancesco’s instructions with

22

respect to the cash and securities in the names of the Nominee Entities, even though she knew he
was not an officer of these entities, and on paper was not in control of these entities.
B. DeFrancesco Continually Amassed Cool Shares in the Names of the Nominee
Entities.

112. Before the March 2018 merger with InfoSonics, DeFrancesco acquired Cooltech
shares in connection with his financing of the company, putting the shares in the names of
Nominee Entities.  When the merger occurred, these shares were converted to shares of Cool,
still in the Nominee Entities’ names.
113. Similarly, DeFrancesco entered intro pre-merger transactions in which he
obtained InfoSonics shares in the names of the Nominee Entities that also converted into Cool
shares after the merger was finalized, also still in the Nominee Entities’ names.
114. Less than a month after the merger, in April 2018, DeFrancesco arranged for
Delavaco to obtain a promissory note, in exchange for a $1 million loan to Cool.  The loan was
actually financed by funds from three of the Nominee Entities, even though DeFrancesco had the
note issued to Delavaco alone.
115. On April 17, 2018, Cool filed a disclosure statement with the SEC relating to this
promissory note, disclosing only that the company had entered into a loan transaction with
Delavaco, to be evidenced by a note.  The statement was materially misleading, as it omitted that
the loan agreement was with a related party, that the noteholder was a related party, and that the
loan had actually come from a nominee entity controlled by board chairman DeFrancesco.
116. On May 30, 2018, DeFrancesco signed a board resolution approving a debt
conversion agreement through which Cool would issue shares in repayment of the April 2018
promissory note, as well as in repayment of other debt held by the Nominee Entities and other
noteholders.

23

117. As a further bonus, the proposed debt conversion agreement, approved by
DeFrancesco, provided that the noteholders, including the Nominee Entities, would also receive
warrants, entitling them to buy even more shares at an even lower price in the future.
118. In July 2018, DeFrancesco acquired, through Delavaco, additional notes held by
another Cool investor.
119. On August 15, 2018, the debt conversion agreement closed.  DeFrancesco
converted the April 2018 promissory note, the additional notes obtained in July 2018, and other
debt held in the name of Nominee Entities.  In total, DeFrancesco obtained, in the names of the
Nominee Entities, almost a million Cool shares at a below-market price, as well as almost a
million warrants that could be exercised at an even lower price.
120. Once again, Cool failed to disclose that Cool and DeFrancesco had engaged in a
related party transaction.  On August 16, 2018, Cool filed a Form 8-K with the SEC, disclosing
the debt conversion transaction, but omitting that numerous nominee entities owned and
controlled by board chairman DeFrancesco had benefited.
121. Later in August 2018, the Nominee Entities received more than 65,000 shares in
connection with Cool’s exercise of its option to acquire OneClick stores in the Dominican
Republic.
122. As described in greater detail below, as DeFrancesco was acquiring these shares
and Cool was making false and misleading SEC filings, he was planning a fraudulent
promotional campaign to drive up Cool’s share price.
123. In the lead up to the promotional campaign, at DeFrancesco’s instruction,
Faukovic sought to identify every share the Nominees Entities, and thus DeFrancesco, owned,
and worked with brokers and transfer agents to remove any restrictive legends, so that

24

DeFrancesco would be able to sell the Cool shares without delay.
124. On September 13, 2018, Faukovic emailed DeFrancesco with a report and
breakdown of the 2,356,427 shares in the names of Nominee Entities, as summarized in the table
below.
Nominee Entities’ Ownership of Cool shares as of September 13, 2018
Name Number of Shares
Catherine DeFrancesco ITF [Child A] 157,149
Catherine DeFrancesco ITF [Child B] 157,149
Catherine DeFrancesco ITF [Child C] 157,149
Catherine DeFrancesco ITF [Child D] 157,350
DeFrancesco Motorsports Inc. 5,844
Delavaco 1,131,284
Gorgie  278,741
Marcandy  29,631
Namaste 32,562
Rockstar (including shares held in an
account under the name “DSB Capital,
Ltd.” an entity that had merged into
Rockstar)

111,361
NG 135,869
Sunnybrook  2,338
TOTAL:
2,356,427

125. By September 2018, DeFrancesco’s holdings represented more than 32% of
Cool’s outstanding shares.
126. As set forth below, DeFrancesco did not disclose this large position in Cool stock
in any SEC filing, notwithstanding that he was legally required to do so.
C. DeFrancesco, Diaz, and Rezk Orchestrated a False Promotional Campaign to
Boost the Price of Cool Shares.

127. While DeFrancesco secretly acquired more and more Cool shares, placing them in
accounts in the names of the Nominee Entities, he also executed a plan to boost the price of
Cool’s stock with misleading promotional articles so that he could profitably sell the shares to

25

public investors who were deprived of the information that they were buying from a company
control person.
128. On June 22, 2018, DeFrancesco hired a known promoter of penny stocks (the
“Promoter”) to conduct a promotional campaign for Cool for $350,000 in cash plus 150,000
shares of Cool’s securities.  DeFrancesco directed a Delavaco associate (“Associate A”) to
coordinate with Diaz and Rezk on the promotion.
129. On June 25, 2018, Rezk emailed the Promoter a business marketing presentation
about Cool along with a “talking points” document, and copied DeFrancesco, Diaz, and
Associate A on the email.

130. In these “talking points,” Rezk wrote, “Cool Holdings . . . has the task of
becoming Apples [sic] largest . . . retailer in the Americas including Canada, USA and Latin
America.  The project is very ambitious and aims to have 200 stores by the year 2020.”
According to the talking points, this would be accomplished “Via Organic Growth” and “ Via
Acquisitions.”  Rezk wrote, “Apple has trusted OneClick with it’s [sic] growth strategy and we
are one the few companies that is expanding aggressively in these three markets.”

26

131. The business marketing presentation Rezk sent the Promoter stated that Cool’s
OneClick stores had an average annual revenue per square foot of $3,750 and outpaced other,
major retailers, as reflected in the following excerpt
1
:

132. DeFrancesco, Rezk, and Diaz knew this claim was materially false and
misleading.
133. Cool’s internal revenue estimates were significantly lower for those same stores
as of October 2018, ranging from just $200 in revenue per square foot for a 1,589 square foot
store in the Dominican Republic, to a high of $3,653 in revenue per square foot for a 452 square
foot store in Argentina.
134. According to Cool’s internal revenue estimates, at that time, the average revenue
per square foot across its then 17 stores was $1,348 and the average square foot size was 1,022

1
 The Spanish sentence as translated into English, upon information and belief, is: “Add a map that shows where
Apple is and where we are.”

27

square feet.
135. Based on the business marking presentation, along with conversations with Rezk
and press releases Rezk sent the Promoter, the Promoter drafted several articles.
136. On September 4, 2018, the Promoter sent an email to Rezk, DeFrancesco, another
Cool director and Associate A, with drafts of two articles “for approval.”
137. The draft articles falsely stated, among other things, that Cool’s existing stores
“earn an average of $3,750 per square foot,” and “The Company is planning 200 stores in the
U.S. by 2020.  With an average size of 1200 square feet, that’s a revenue stream worth $900
million.”
138. The Promoter’s email suggested numerous potential headlines, most of which
incorporated the baseless $900 million figure, such as “The $900 Million Retail Tech that
Outdoes Apple,” and “Why is Apple Giving This Tiny Stock a $900 Million Revenue Stream?”
139. On September 5, 2018, Associate A forwarded the articles to Rezk, who had
already received them, and to Diaz, for review and comments.  Diaz sent a reply email to
DeFrancesco, Associate A, and Rezk, writing, “We have no funding for this.  We are a bunch of
irresponsable [sic] people if we approve this knowing the amount of outstanding obligations
piling up.  Please don’t do it.”
140. Rezk replied that day to DeFrancesco, Associate A, and Diaz, stating, “Andrew
we cannot afford this.  Last time was tough to suggest.  We do not have this on our budget.”
DeFrancesco responded later that day to Diaz, Rezk, and Associate A, stating, “I will pay for it
and take it back out of the financing.”
141. On September 6, 2018, Associate A emailed Rezk, the Promoter, DeFrancesco,
and Faukovic, and asked Rezk to “confirm your edits are final.”  Associate A also wrote, “I have

28

included Nikki [Faukovic] on this chain.  She will be send [sic] funds so pls send her wire
details.”  Rezk responded:  “Yup...mine are final...Unless [Diaz] or [DeFrancesco] have
anything to add.”
142. On September 10, 2018, the Promoter sent an email to Rezk and Associate A with
the subject line “Lawyers Feedback on Cool Holdings – Urgent,” stating that “it is critical that
you have support that confirms” several claims in the draft articles, including, “Cool Holdings
plans to roll out 200 boutique stores by 2020,” and “the $3,750 per square foot figure.”
Associate A forwarded the email to Diaz.
143. On September 11, 2018, Rezk sent a reply email to the Promoter, copying Diaz
and Associate A, stating, among other things, “We have shared this information with our
vendors, customers and investors in [sic] multiple occasions . . . Having said this, we have not
placed [the business marketing plan] on our website because of the implications of posting it.”
144. Rezk’s email further stated, as to the representation that Cool planned to roll out
200 stores by 2020, that this statement has “implications because of the cash requirements to get
there.”
145. On September 11, 2018, the Promoter again emailed Rezk, copying Diaz, further
inquiring about the $3,750 per square foot figure.  The email stated, in part:
This is the figure that is driving our projections of potentially $900
million in revenue, which is repeated throughout all of our articles.

If the $3,750 per square foot figure only applies to the 2 or 3 stores
in Florida (I note that the graphic refers to OneClick USA), then
there is no basis to use that same figure for the 240 planned stores
in Latin America.  Thus, there would be no basis for a $900
million potential revenue projection.

Could you please provide the backup for this as soon as possible.

Sorry to be a pain – I know all of this is tedious – but we just want

29

to keep both of us safe from an [sic] possible problems down the
road.

146. On September 12, 2018, Rezk replied to the Promoter, copying Diaz and
Associate A, “the 3750 figure applies to all stores it is an average per store.”
147. On September 12, 2018, the Promoter sent five articles to Rezk, Diaz,
DeFrancesco, and Associate A to authorize for publication.  The Promoter also asked Rezk for
“the updated presentation following my mail from yesterday?  My lawyer really needs this to
keep us all safe.”
148. Rezk responded with one change unrelated to the $3,750 number on September
12, 2018.
149. The Promoter then sent the articles back and wrote to Rezk, copying Diaz,
DeFrancesco, and Associate A, and asked, “Could you please review and let us know if we are
good to go?”  Rezk replied on September 12, 2018, in an email to the Promoter, also copying
Diaz, DeFrancesco, and Associate A, “Looks good.”
150. On September 16, 17, and 19, 2018, the promotional articles were published
online.
151. The headlines of the articles were also false and misleading.  These headlines
included: “Small NASDAQ Company Just Got a Huge $900 Million Opportunity from Apple”
and “Why is Apple Giving This Tiny Stock a $900 Million Opportunity.”
152. The $900 million figure was derived by combining several false data points that
Rezk had provided, including the false $3,750 per square foot revenue number, the false
projection of growth to 200 stores, and the false 1,200 square feet size per store.
153. Each article also included the false statements that Rezk had supplied and
confirmed to the Promoter about Cool’s revenue per square foot, including: “Cool Holdings . . .

30

and its all-Apple stores already earn an impressive $3,750 in revenue per single square foot.
That’s more than Tiffany & Co., more than Michael Kors—and way more than Costco.”
154. At least two of the articles also included the following false and misleading
statement:
You might not have heard of them yet, but in the next couple of
years, you will – when the hundreds of expected Cool Holdings-
owned OneClick stores selling Apple products rise up and one day
potentially turn into 1,000, from as far North as Canada to the
southernmost tip of Latin America.

This statement was misleading because the articles failed to disclose that Cool had insufficient
operating capital and that Apple had already halted Cool’s expansion and they had no license to
operate Apple stores in Canada.
155. The articles included numerous other baseless assertions.  One of the articles, for
example, falsely claimed Apple was giving Cool “a taste of its hugely profitable real estate
segment.”  This assertion was in the draft article that Rezk, Diaz, and DeFrancesco received for
final approval.
156. Another article stated that Cool’s stores were so successful, they were “even
closing in on Apple-owned stores,” falsely suggesting that Cool stores were becoming even more
profitable beyond the false numbers provided in the article.  This baseless assertion was also
contained in the draft articles that Rezk, Diaz, and DeFrancesco received for final approval.
157. The articles also contained false disclaimers stating that Cool had paid $415,000
over four months for the promotional campaign.  In reality, DeFrancesco had paid for the
promotional campaign.
158. DeFrancesco intentionally concealed that he was funding the articles because at
the time of the articles he was Cool’s board chairman and he was planning to immediately sell a

31

substantial number of Cool shares that he had surreptitiously acquired and secretly held in
accounts in the names of Nominee Entities.
159. The secret funding of the promotion was facilitated by Faukovic.  She forwarded
the promoter’s invoice for $350,000 to another Delavaco employee, copying DeFrancesco,
noting that the invoice was “made out to Cool Holdings Inc. for USD $350k Delavaco is funding
it.”
160. In the same email thread, Faukovic further clarified that “I spoke to Andy
[DeFrancesco] and this will be paid from [Nominee Entity] Sunnybrook Preemie Investments
Inc. Canada – treated as a loan but no formal paperwork.”
161. That same day, DeFrancesco authorized a $200,000 wire out of Delavaco’s
account into Sunnybrook’s account.
162. In addition to funneling the cash portion of the Promoter’s fee through
Sunnybrook, DeFrancesco also transferred 150,000 Cool shares to the promoter from another
Nominee Entity, GT Capital.
D. The Promotional Campaign Was Abruptly Halted, After the Promotional
Articles Came to Apple’s Attention.

163. On September 19, 2018, Apple’s Legal Director for Latin America spoke with
Rezk and followed up by email attaching a link to one of the promotional articles, demanding
“written confirmation from Cool Holdings that Cool Holdings and its affiliates will . . . not do
anything like this paid advertising again.”
164. After the call with Apple’s Legal Director, Rezk emailed DeFrancesco and Diaz
on September 19, 2018 stating that Cool was risking its contract with Apple “because of the paid
campaign.”
165. On September 21, 2018, Rezk sent Apple the requested confirmation signed by

32

DeFrancesco, copying DeFrancesco and Diaz.  No further articles were published after that date.
However, Cool did not issue any retraction or correction.
166. On September 27, 2018, Apple notified Cool by email that “Apple will not
approve Reseller’s requests for further expansion of its Authorized Locations [in Latin America]
in view of the poor business metrics of the existing One Click stores evidenced during the last 24
months, such as . . . One Click stores [being] at 30% of the agreed business cases,”  and Cool
utilizing 90% to 100% of its credit line “with multiple halts, affecting supply and therefore
performance.”
E. DeFrancesco Sold More Than 500,000 Cool Shares Into the Inflated Market
the Week of the Paid Promotion.

167. Cool’s share price and trading volume jumped significantly during and following
the promotional campaign.  Cool’s closing price, on September 14, 2018, prior to the publication
of the promotional articles, was $4.5960 and the trading volume of Cool shares was 211,413.
168. On September 17, 2018, after the publication of the fraudulent articles began,
Cool’s closing price jumped over 50% to $7.02 and the trading volume increased about 30-fold
to 6,636,314.  The closing price nearly quadrupled to $18.25 on September 21, with trading
volume up 50-fold to 10,247,992, compared to the September 14 figures.
169. The chart below illustrates the impact of DeFrancesco’s paid promotion of Cool
during September 2018:

33

170. From September 17 to September 20, 2018, while the fraudulent promotion was
occurring, accounts in the names of the Nominee Entities sold more than 500,000 Cool shares for
proceeds of nearly $3.5 million.
171. By the end of 2018, accounts in the names of the Nominee Entities had sold about
1.6 million shares for proceeds in excess of $8 million.
172. DeFrancesco sold into the inflated market while knowingly or recklessly
disregarding that there were materially misleading statements in Cool’s SEC filings, and that the
promotional articles that he funded were false.
V. Following the Promotional Campaign, Diaz and Rezk Signed More SEC Filings
with Material Misstatements and Omissions.

173. From November 2018 through May 2019, Cool continued to repeat the false and
misleading statements and continued to omit information necessary to make the statements made
in its SEC filings not materially misleading, including by projecting growth, including increased
number of stores, and failing to disclose Cool’s damaged relationship with Apple and its failure

34

to operate existing stores profitably, while continuing to possess facts to the contrary, and despite
further warnings from Apple.
174. Cool’s quarterly report on Form 10-Q for the quarter ending on September 30,
2018, filed on November 14, 2018 (the “September 2018 10-Q”), signed by Diaz, like the earlier
SEC filings stated:
Our goal in the next three (3) years is to expand our network of
OneClick stores to 200 locations in Latin America, the U.S.
and Canada to become one of Apple’s largest retail partners.
We expect that our growth will come from a combination of
organic expansion on a store-by-store basis, as well as external
acquisitions.

175. The September 2018 10-Q, Cool’s annual report for 2018 on Form 10-K, filed
with the SEC on April 16, 2019(“the 2018 Annual Report”), signed by Diaz and Rezk; and
Cool’s quarterly report on Form 10-Q for the period ending March 31, 2019, filed on May 15,
2019, signed by Diaz also each stated:
a. [T]he growth of our business is highly dependent upon our
relationship with Apple in providing us with the licenses
and approvals necessary to expand our footprint into
various countries and regions around the world.  Apple has
very strict performance standards and guidelines that we
must achieve and adhere to in order to be successful and
continue to receive their support.  Consequently, any
deterioration of our performance or failure to adhere to
their guidelines could jeopardize our strategy and adversely
affect our financial performance.

b. Our sales and profitability depend in part upon opening
new stores [selling Apple products] and operating them
profitably . . . .  If we fail to manage new store openings in
a timely and cost-efficient manner, our growth or profits
may decrease.

176. The statements, and the SEC filings that contained these statements, were false
and misleading because Cool omitted the material facts necessary in order to make the

35

statements not misleading, including that:
a. Apple had halted Cool’s Latin American expansion in January 2018, and this
remained in effect;
b. Cool had already failed to adhere to Apple’s guidelines, and Cool’s failure,
repeatedly, to adhere to these guidelines was not merely a theoretical
possibility;
c. Cool was unprofitable and had been continually underfunded with dire cash
positions and financing prospects;
d. Contrary to Cool’s purported expansion plans, Cool did not have a license
from Apple to operate in Canada, and had no concrete U.S. expansion plans.
177. At the time that Diaz signed each of these SEC filings, he was aware and
understood the dire significance of Apple’s halt on Cool’s Latin American expansion.  Diaz was
also aware that public disclosure of this fact by Cool could be critically damaging for the
company and its stock price.  Moreover, Diaz knew that Cool had already failed to meet Apple’s
performance requirements, and that the existing stores were not operating profitably.  Yet he
knowingly signed the filings that omitted this information.  Accordingly, he knew or was
reckless in not knowing that the above-mentioned statements were false and misleading.
178. At the time Rezk signed the 2018 Annual Report, he also knew and understood
the significance of the January 2018 halt, that Cool’s growth goals were unattainable and had no
basis in reality, that Cool had already failed to meet Apple’s performance requirements, and that
the existing stores were not operating profitably.  Accordingly, he knew or was reckless in not
knowing that the above-mentioned statements were false and misleading.  Yet he knowingly
signed the filing that omitted this information.

36

VI. Rezk and Diaz Sold Cool Shares.

179. Both Diaz and Rezk left their employment with Cool in June 2019.
180. Diaz and Rezk sold Cool’s shares between September 6, 2019 and October 23,
2019.
181. Rezk sold approximately 777,704 Cool shares for proceeds of about $922,000.
182. Diaz sold approximately
 591,034 Cool shares for proceeds of about $838,000.
183. At the time Diaz and Rezk sold Cool’s shares, the company had not corrected or
retracted the above-described materially false and misleading claims in the SEC filings and
promotional articles, filed or disseminated while Diaz and Rezk were officers of Cool.
184. At the time Diaz and Rezk sold these Cool shares, they knew, or were reckless in
not knowing, that the publicly available information about Cool, including in Cool’s SEC filings
was materially false and misleading.
VII. Faukovic Sold Cool Shares.
185. Between June 14, 2018 and December 31, 2018, Faukovic sold at least 2,629
Cool shares for proceeds of $10,385.
186. At the time she sold Cool shares, Faukovic was aware of Cool’s precarious
business relationship with Apple, including the January 2018 halt and Cool’s difficulty even
paying rent on its corporate offices.
187. Faukovic was also aware that DeFrancesco paid for the fraudulent promotion in
September 2018, even though the articles stated that they were funded by Cool.
188. She also knew that DeFrancesco had paid for the promotion through a Nominee
Entity.
189. Faukovic knew that DeFrancesco owned and controlled the shares in the accounts

37

of the Nominee Entities, and throughout 2018 she assisted DeFrancesco in maintaining the
fiction that he did not own shares.
190. Faukovic sold the Cool shares while she was aware of, and substantially assisting
aspects of DeFrancesco’s fraudulent scheme.
VIII. DeFrancesco and Catherine DeFrancesco Lied to Auditors, Aided by Faukovic.

191. In December 2018, Cool’s auditor resigned and a new auditor was engaged in
early 2019.  In order to approve Cool’s 2018 audit, the new auditor required documentation from
Cool that DeFrancesco had no control or influence over, or beneficial ownership in, Delavaco.
192. The auditors prepared written confirmations for both DeFrancesco and Catherine
DeFrancesco to sign and sent the confirmations to a Cool officer who forwarded them to
Faukovic who “has agreed to coordinate getting the signatures from both of them.”
193. Notwithstanding DeFrancesco’s complete control and influence over Delavaco,
both DeFrancesco and Catherine Francesco signed the confirmations, dated March 19, 2019,
stating that DeFrancesco did not have control, influence or beneficial ownership in Delavaco.
194. The confirmation that Catherine DeFrancesco signed falsely represented to the
auditor that:
a. “Andrew A. DeFrancesco (‘Mr. DeFrancesco’) has no ownership interest or
right to obtain ownership interest in Delavaco Holdings, Inc. or any other
related company that transacted business with Cool Holdings, Inc. (‘The
Delavaco Group’).”
b. “Mr. DeFrancesco is not involved in the management or directorship of The
Delavaco Group.”

38

c. “Mr. DeFrancesco does not have the ability to influence or control the
decision making of The Delavaco Group”.
d. “Mr. DeFrancesco does not have an ability to influence or control [Catherine
DeFrancesco’s] decision making as it pertains to the operations The Delavaco
Group.”
195. The confirmation that DeFrancesco signed falsely represented to the auditor that:
a. “[He has] no ownership interest or right to obtain ownership interest in
Delavaco Holdings, Inc. or any other related company that transacted business
with Cool Holdings, Inc. (‘The Delavaco Group’).”
b. “[He is] not involved in the management or directorship of The Delavaco
Group.”
c. “[He does] not have the ability to influence the decision making of The
Delavaco Group.”
d. “[He does] not have an ability to influence or control the decision making of
Catherine DeFrancesco as it pertains to the operations of The Delavaco
Group.”
196. Cool’s auditors did not identify transactions with Delavaco as related party
transactions, and these related party transactions with Delavaco were therefore not disclosed to
investors, because DeFrancesco and Catherine DeFrancesco signed these false confirmations.
197. Faukovic assisted DeFrancesco in this deception.  Faukovic, as DeFrancesco’s
assistant at Delavaco, knew or recklessly disregarded that DeFrancesco, and not Catherine
DeFrancesco, controlled the Nominee Entities.  Faukovic also knew or recklessly disregarded
that DeFrancesco made all decisions for Delavaco.

39

198. Faukovic carried out DeFrancesco’s instructions regarding payments from
Delavaco and managed Delavaco’s brokerage accounts at DeFrancesco’s direction, and
nonetheless arranged for DeFrancesco and Catherine DeFrancesco to sign false confirmations for
the auditor, disavowing DeFrancesco’s control of Delavaco.
199. On March 20, 2019, Cool’s CFO emailed Faukovic for her help in organizing a
call between the auditors and Catherine DeFrancesco regarding the confirmation that Catherine
DeFrancesco had signed.
200. On March 21, 2019, Faukovic emailed Catherine DeFrancesco, copying
DeFrancesco:  “the Cool auditors need to have a call with you discussing [the confirmation]. . . .
It’s simply confirming all the points on the document – but I can walk you through it first.”
201. Faukovic spoke with Catherine DeFrancesco on March 22, 2019, prior to
Catherine DeFrancesco’s call with the auditors.  Faukovic coached Catherine DeFrancesco to say
that DeFrancesco had no control or influence over, or beneficial ownership in Delavaco.
202. While on the call with Faukovic, Catherine DeFrancesco took notes of the points
Faukovic instructed her to make on the call with the auditor including that “Andy has nothing in
Delavaco Holdings”; that DeFrancesco is not involved “in anything delavaco group”; that she
and DeFrancesco are divorced; and that she is president of Delavaco.
203. While on the phone with Catherine DeFrancesco, and walking her through the
upcoming call with the auditor, Faukovic emailed Catherine DeFrancesco the confirmation that
she had signed, as a further reminder of the representations Catherine DeFrancesco needed to
make.
204. Faukovic knew or recklessly disregarded that these representations were false.

40

IX. DeFrancesco Offered and Sold Securities to the Public in Violation of Section 5.

205. DeFrancesco arranged for the Nominee Entities to acquire Cool shares directly
from Cool in unregistered transactions and those shares were thus “restricted,” meaning that they
could not be resold absent registration or pursuant to an exemption from registration.
206. The Nominee Entities and Cool were under the common control of DeFrancesco,
who was a control person of the issuer, Cool, making the shares held in the name of the Nominee
Entities “control shares” as well as restricted shares.
207. In 2018, DeFrancesco, as part of the conduct described above, used means of
interstate commerce to orchestrate the offer and sale of over a million Cool shares to the public.
208. No registration statement was filed or was in effect with the Commission for any
of DeFrancesco’s 2018 sales of Cool shares through the Nominee Entities.
209. When DeFrancesco directed the sales of Cool shares from accounts held in the
name of the Nominee Entities, the brokers sold for the issuer’s control person in unregistered
transactions in a public distribution.
210. The brokers were underwriters, and the resulting transactions violated Section 5.
211. DeFrancesco’s offers and sales through his Nominee Entities did not qualify for
the registration exemption under Securities Act Section 4(a)(1), which exempts transactions by
any person other than an issuer, underwriter or dealer.
212. DeFrancesco also could not rely upon the Securities Act Rule 144 “safe harbor”
exemption for sales by control persons because his sales exceeded the volume limitations of Rule
144(e).
213. As a Cool affiliate, under the safe harbor provisions of Rule 144, DeFrancesco
was subject to a volume restriction of about 467,715 shares, based on Cool’s average weekly

41

trading volume.  By selling more than 1.6 million shares from mid-September 2018 through
December 2018, DeFrancesco exceeded the limit by more than 1.1 million shares.
X. DeFrancesco Failed to Make Required Filings with the SEC and C. DeFrancesco
filed a False Schedule 13G Beneficial Ownership Report.

A. DeFrancesco Failed to File Schedule 13D Beneficial Ownership Reports

214. DeFrancesco was legally required to file with the SEC a Schedule 13D beneficial
ownership report pursuant to Section 13(d) of the Exchange Act and Rule 13d-1 thereunder to
the extent he was the beneficial owner of greater than five percent of Cool’s common stock.
215. DeFrancesco, the DeFrancesco Nominees and Catherine DeFrancesco acted as a
group under “common control” of DeFrancesco
 for purposes of acquiring, holding, and
ultimately disposing of Cool shares.
216. By no later than August 15, 2018, DeFrancesco beneficially owned, in the names
of Nominee Entities, more than 10% of Cool’s outstanding shares at that time.
217. As of September, 2018, the Nominee Entities owned more than 32% of the
outstanding Cool shares.
218. Notwithstanding DeFrancesco’s control over the Nominee Entities, and the huge
combined holdings of these entities, DeFrancesco failed to file a Schedule 13D with the
Commission.
B. Catherine DeFrancesco Filed a False Schedule 13G Beneficial Ownership
Report.

219. On September 11, 2018, Delavaco filed with the SEC a Schedule 13G beneficial
ownership report, signed by Catherine DeFrancesco, disclosing its ownership of 650,844 shares
of Cool as of August 31, 2018.
220. That filing failed to identify, as legally required, DeFrancesco as the beneficial

42

owner of Delavaco’s Cool shares.
221. That filing also did not identify, as legally required, other Nominee Entities—
many of which were also nominally headed by Catherine DeFrancesco—that also held Cool
securities, and that were under the common control of DeFrancesco.
XI. DeFrancesco Failed to File Beneficial Ownership Reports on Form 4 in Violation of
Section 16(a) and Rule 16a-3 thereunder.

222. As a director of Cool, DeFrancesco was required to file reports with the
Commission—including a Form 4—pursuant to Exchange Act Section 16(a) and Rule 16a-3
thereunder which require certain directors and officers, and persons who beneficially own more
than 10% of a registered class of a company’s equity securities, to file reports of ownership and
changes in ownership with the Commission.
223. By no later than August 15, 2018, DeFrancesco acquired more than 10% of a
registered class of Cool’s equity securities at least as of August 15, 2018.
224. DeFrancesco failed to make the required filing on Form 4 disclosing his
ownership of these shares or his sales of Cool shares through the Nominee Entities.
FIRST CLAIM FOR RELIEF
(Violations of Section 10(b) of the Exchange Act and Rule 10b-5 Thereunder)
(Against DeFrancesco, Diaz and Rezk)
225. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
226. By engaging in the acts and conduct described in this Complaint, DeFrancesco,
Diaz and Rezk, directly or indirectly, singly or in concert, in connection with the purchase or sale
of securities and by the use of means or instrumentalities of interstate commerce, or the mails, or
the facilities of a national securities exchange, knowingly or recklessly: (i) employed one or
more devices, schemes, or artifices to defraud; (ii) made one or more untrue statements of a

43

material fact or omitted to state one or more material facts necessary in order to make the
statements made, in light of the circumstances under which they were made, not misleading;
and/or (iii) engaged in one or more acts, practices, or courses of business which operated or
would operate as a fraud or deceit upon any person.
227. By reason of the foregoing, DeFrancesco, Diaz and Rezk, directly or indirectly,
singly or in concert, violated, and unless enjoined, will continue to violate Section 10(b) of the
Exchange Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5].
SECOND CLAIM FOR RELIEF
(Violations of Section 17(a) of the Securities Act)
(Against DeFrancesco)
228.  The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
229. By engaging in the acts and conduct described in this Complaint, DeFrancesco,
directly or indirectly, in the offer or sale of securities and by use of the means or instruments of
transportation or communication in interstate commerce or the mails: (1) knowingly or recklessly
employed one or more devices, schemes, or artifices to defraud; (2) knowingly, recklessly or
negligently obtained money or property by means of one or more untrue statements of a material
fact or omissions of a material fact necessary in order to make the statements made, in the light
of the circumstances under which they were made, not misleading; and/or (3) knowingly,
recklessly or negligently engaged in one or more transactions, practices, or courses of business
which operated or would operate as a fraud or deceit upon the purchaser.
230. By reason of the foregoing, DeFrancesco, directly or indirectly, violated, and
unless enjoined, will continue to violate Sections 17(a)(1)-(3) of the Securities Act [15 U.S.C. §§
77q(a)(1)-(3)].

44

THIRD CLAIM FOR RELIEF
(Violations of Sections 17(a)(1) and (3) of the Securities Act)
(Against Diaz and Rezk)

231. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
232. By reason of the conduct described above, Diaz and Rezk, directly or indirectly,
in the offer or sale of securities and by use of the means or instruments of transportation or
communication in interstate commerce or the mails:  (i) knowingly or recklessly employed one
or more devices, schemes, or artifices to defraud; and/or (ii) knowingly, recklessly or negligently
engaged in one or more transactions, practices, or courses of business which operated or would
operate as a fraud or deceit upon the purchaser.
233. By reason of the conduct described above, Diaz and Rezk, directly or indirectly,
violated, and unless enjoined, will continue to violate Sections 17(a)(1) and (3) of the Securities
Act [15 U.S.C. §§ 77q(a)(1) and (3)].
FOURTH CLAIM FOR RELIEF
(Violations of Sections 5(a) and 5(c) of the Securities Act)
(Against DeFrancesco)

234. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
235. DeFrancesco, directly or indirectly violated Sections 5(a) and 5(c) of the
Securities Act, by:  (i) making use of the means or instruments of transportation or
communication in interstate commerce or of the mails to sell such securities, through the use or
medium of a prospectus or otherwise, or (ii) to carry or cause to be carried through the mails or
in interstate commerce, by any means or instruments of transportation, any such security for the
purpose of sale or for delivery after sale, securities as to which no registration statement was in

45

effect; and (iii) by making use of any means or instruments of transportation or communication
in interstate commerce or of the mails to offer to sell or offer to buy, through the use or medium
of a prospectus or otherwise, any security as to which no registration statement had been filed.
236. By reason of the conduct described above, DeFrancesco, directly or indirectly,
violated, and unless enjoined, will continue to violate Sections 5(a) and (c) of the Securities Act
[15 U.S.C. §§ 77e(a) and (c)].
FIFTH CLAIM FOR RELIEF
(Violations of Section 13(d) of the Exchange Act and Rule 13d-1(a) Thereunder)
(Against DeFrancesco and Catherine DeFrancesco)

237. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
238. During the Relevant Period, the stock of Cool was a security under Section
3(a)(10) of the Exchange Act [15 U.S.C. § 78c(a)(10)].
239. During the Relevant Period, Cool had equity securities that were registered
pursuant to Section 12 of the Exchange Act [15 U.S.C. § 78l].
240. Pursuant to Section 13(d)(1) of the Exchange Act [15 U.S.C. § 78m(d)(1)] and
Rule 13d-1(a)
 thereunder [17 C.F.R. § 240.13d-1(a)], persons who directly or indirectly acquire
beneficial ownership of more than 5% of a Section 12-registered class of equity securities are
required to file a Schedule 13D, or, in limited circumstances, a Schedule 13G.  Section 13(d)(3)
of the Exchange Act [15 U.S.C. § 78m(d)(3)] states that “act[ing] as a ... group” in furtherance
of acquiring, holding, or disposing of equity securities is enough to establish the group as a
single “person.”  When a group is required to make a Schedule 13D filing, that group must
“identify all members of the group.”
241. By engaging in the acts and conduct described in this Complaint, DeFrancesco

46

and Catherine DeFrancesco were each under an obligation to file with the Commission true and
accurate reports with respect to their ownership of Cool securities, and failed to do so.
242. By reason of the foregoing, DeFrancesco and Catherine DeFrancesco violated,
and unless enjoined, will continue to violate Section 13(d) of the Exchange Act [15 U.S.C. §
78m(d)] and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)].
SIXTH CLAIM FOR RELIEF
(Violations of Section 16(a) of the Exchange Act and Rule 16a-3 Thereunder)
(Against DeFrancesco)

243. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
244. During the Relevant Period, the stock of Cool was each a security under Section
3(a)(10) of the Exchange Act [15 U.S.C. § 78c(a)(10)].
245. During the Relevant Period, Cool had equity securities that were registered
pursuant to Section 12 of the Exchange Act [15 U.S.C. § 78l].
246. As a director of Cool and having acquired more than 10% of a registered class of
Cool’s equity securities, DeFrancesco failed to timely and accurately file Form 4 reports of
ownership and changes of ownership with the Commission as required.
247. By reason of the foregoing, DeFrancesco violated, and unless enjoined, will
continue to violate Section 16(a) of the Exchange Act [15 U.S.C. § 78p(a)], and Rule 16a-3
thereunder [17 C.F.R. § 240.16a-3].
SEVENTH CLAIM FOR RELIEF
(Aiding and Abetting Violations of Securities Act Sections 17(a)(1) and (3)
(Against Diaz, Rezk and Faukovic)

248. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.

47

249. By engaging in the acts and conduct described in the Complaint, DeFrancesco
violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)].
250. Diaz, Rezk and Faukovic knowingly or recklessly provided substantial assistance
to DeFrancesco in his violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§
77q(a)(1) and (3)].
251. By reason of the foregoing, Diaz, Rezk and Faukovic are liable pursuant to
Section 15(b) of the Securities Act [15 U.S.C. § 77o(b)] and Section 20(e) of the Exchange Act
[15 U.S.C. § 78t(e)] for aiding and abetting DeFrancesco’s violations of Sections 17(a)(1) and
(3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)], and unless enjoined, will continue to
aid and abet these violations.

EIGHTH CLAIM FOR RELIEF
(Aiding and Abetting Violations of Exchange Act Section 10(b) and
Rules 10b-5(a) and (c) Thereunder)
(Against Diaz, Rezk and Faukovic)

252. The Commission realleges and incorporates by reference herein each and every
allegation contained in paragraphs 1 through 224 of this Complaint.
253. By engaging in the acts and conduct described in the Complaint, DeFrancesco
violated Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)] and Rules 10b-5(a) and (c)
thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)].
254. Diaz, Rezk and Faukovic knowingly or recklessly provided substantial assistance
to DeFrancesco in his violations of Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)] and
Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)].
255. By reason of the foregoing, Diaz, Rezk and Faukovic are liable pursuant to
Section 15(b) of the Securities Act [15 U.S.C. § 77o(b)] and Section 20(e) of the Exchange Act
[15 U.S.C. § 78t(e)] for aiding and abetting DeFrancesco’s violations of Section 10(b) of the

48

Exchange Act [15 U.S.C. § 78j(b)] and Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-
5(a) and (c)], and unless enjoined, will continue to aid and abet these violations.
PRAYER FOR RELIEF
WHEREFORE, the Commission respectfully requests that the Court enter a Final
Judgment:
A. Permanently enjoining DeFrancesco, his agents, servants, employees and
attorneys, and those persons in active concert or participation with him, from
violating, directly or indirectly, Sections 5(a) and 5(c) and 17(a) of the Securities
Act [15 U.S.C. §§ 77e(a), 77e(c) and 77q(a)] and Section 10(b) of the Exchange
Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5];
B. Permanently enjoining Diaz and Rezk, their agents, servants, employees and
attorneys, and those persons in active concert or participation with them, from
violating, directly or indirectly, Sections 17(a)(1) and 17(a)(3) of the Securities
Act [15 U.S.C. §§ 77q(a)(1) and 77q(a)(3)], and Section10(b) of the Exchange
Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5];
C. Permanently enjoining Faukovic, her agents, servants, employees and attorneys,
and those persons in active concert or participation with her, from violating,
directly or indirectly, Sections 17(a)(1) and 17(a)(3) of the Securities Act [15
U.S.C. §§ 77q(a)(1) and 77q(a)(3)], and Section 10(b) of the Exchange Act [15
U.S.C. § 78j(b)] and Rules 10b-5(a) and 10b-5(c) thereunder [17 C.F.R. §§
240.10b-5(a) and 240.10b-5(c)];
D. Permanently enjoining DeFrancesco and Catherine DeFrancesco, their agents,
servants, employees and attorneys, and those persons in active concert or

49

participation with them from violating Section 13(d) of the Exchange Act [15
U.S.C. § 78m(d)] and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)];
E. Permanently enjoining DeFrancesco, his agents, servants, employees and
attorneys, and those persons in active concert or participation with him from
violating Section 16(a) of the Exchange Act [15 U.S.C. § 78p(a)] and Rule 16a-3
thereunder [17 C.F.R. § 240.16a-3];
F. Ordering DeFrancesco, Diaz, Rezk, and Faukovic to disgorge, with prejudgment
interest, all ill-gotten gains obtained by reason of the unlawful conduct alleged in
this Complaint pursuant to Sections 21(d)(3), 21(d)(5) and 21(d)(7) of the
Exchange Act [15 U.S.C. §§ 78u(d)(3), 78u(d)(5) and 78u(d)(7)];
G. Ordering the Defendants to pay civil monetary penalties pursuant to Section 20(d)
of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange
Act [15 U.S.C. § 78u(d)(3)];

50

H. Permanently prohibiting DeFrancesco, Diaz and Rezk from serving as an officer
or director of any company that has a class of securities registered under Section
12 of the Exchange Act [15 U.S.C. § 78l] or that is required to file reports under
Section 15(d) of the Exchange Act [15 U.S.C. § 78o(d)], pursuant to Section 20(e)
of the Securities Act [15 U.S.C. § 77t(e)] and 21(d)(2) of the Exchange Act [15
U.S.C. § 78u(d)(2)]; and
I. Granting such other and further relief as this Court may deem just and proper.

Dated:  January 6, 2023
New York, New York
     By:  /s/ Thomas P. Smith, Jr.
      Thomas P. Smith, Jr.
      Michael D. Paley
      Hane L. Kim
      Pascale Guerrier
      Katherine S. Bromberg
      Danielle Srour
      Attorneys for Plaintiff
      SECURITIES AND EXCHANGE COMMISSION
      New York Regional Office
      100 Pearl Street, Suite 20-100
      New York, New York 10004-2616
      (305) 982-6301 (Guerrier)
      Email: [email protected]

Thomas P. Smith, Jr. 
Michael D. Paley 
Hane L. Kim 
Pascale Guerrier 
Katherine S. Bromberg 
Danielle Srour  
Attorneys for Plaintiff 
SECURITIES AND EXCHANGE COMMISSION 
New York Regional Office 
100 Pearl Street, Suite 20-100 
New York, New York 10004-2616  
(305) 982-6301 (Guerrier) 
Email: [email protected] 
 
UNITED STATES DISTRICT COURT 
SOUTHERN DISTRICT OF NEW YORK 

 
 
SECURITIES AND EXCHANGE 
COMMISSION, 
    Plaintiff, 
 v. 
 
ANDREW DEFRANCESCO, MARLIO 
MAURICIO DIAZ CARDONA, CARLOS 
FELIPE REZK, NIKOLA FAUKOVIC, and 
CATHERINE DEFRANCESCO, 
 
    Defendants. 
 

 
 
    23 Civ. _____ (   ) 
    ECF CASE 
 

JURY TRIAL 
DEMANDED 

 
 

 
 

COMPLAINT 

 Plaintiff, Securities and Exchange Commission (the “Commission” or “SEC”), for its 

Complaint against Defendants Andrew DeFrancesco (“DeFrancesco”), Marlio Mauricio Diaz 

Cardona (“Diaz”), Carlos Felipe Rezk (“Rezk”), Nikola Faukovic (“Faukovic”), and Catherine 

DeFrancesco (collectively, the “Defendants”), alleges as follows:   

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 1 of 50



2 
 

SUMMARY OF ALLEGATIONS 

1. Beginning in March 2018, Defendants DeFrancesco, Diaz, and Rezk, each of 

whom was an officer or director of Cool Holdings, Inc. (“Cool”), a publicly-traded company, 

orchestrated a fraudulent scheme to deceive the investing public about the operations and 

prospects of Cool, through repeated, materially false and misleading misstatements and 

omissions in SEC filings and in a promotional campaign.    

2. DeFrancesco—the chief architect of the scheme—was chairman of Cool’s board 

of directors from March through December 2018.  Diaz and Rezk were Cool’s chief executive 

officer and chief marketing officer, respectively, from March 2018 through early June 2019 (the 

“Relevant Period”).   

3. Throughout the Relevant Period, Cool, the operator of a small chain of retail 

electronic stores, made materially false and misleading statements and omissions in its SEC 

filings, including about its critical business relationship with the consumer electronics giant 

Apple Inc. (“Apple”).  Diaz signed each of Cool’s false and misleading quarterly reports; Diaz 

and Rezk both signed Cool’s false and misleading annual report; and Diaz, DeFrancesco, and 

Rezk all signed Cool’s false and misleading registration statement and amendments (collectively, 

the “Registration Statement”).  The Registration Statement, which never went effective, sought 

to offer and sell up to $25,000,000 worth of securities. 

4. DeFrancesco, with the assistance of Diaz and Rezk, as well as his executive 

assistant Faukovic, also orchestrated a “pump and dump” of Cool stock, which included the 

publication of a series of fraudulent articles, secretly funded by DeFrancesco, in mid-September 

2018.  Despite Cool’s serious financial problems, underperforming stores, and precarious 

relationship with Apple, the promotional articles baselessly stated, among other things, that 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 2 of 50



3 
 

Cool’s stores were more profitable per square foot than retailers such as Tiffany & Co. and 

Michael Kors, and that Cool planned to expand the number of its Apple-product-focused stores 

from nine locations in March 2018 to 200 locations by 2020.  Cool’s share price and trading 

volume jumped significantly during and following the publication of the false and misleading 

articles. 

5. With Faukovic’s assistance, in the four days following the start of the 

promotion—while Cool’s share price and trading activity were artificially elevated—

DeFrancesco sold more than 500,000 shares that he owned and held in numerous brokerage 

accounts in the names of nominee entities under his secret control.  DeFrancesco’s proceeds 

from these sales totaled nearly $3.5 million.   

6. By the end of 2018, DeFrancesco had sold more than 1.6 million shares, all 

through accounts nominally controlled by his ex-wife Catherine DeFrancesco and other family 

members, but really controlled by DeFrancesco, for proceeds of more than $8 million.   

7. DeFrancesco, aided by Faukovic and Catherine DeFrancesco, concealed his 

ownership of Cool shares, which at its height during the Relevant Period accounted for more 

than 32% of Cool’s outstanding shares.  In order to maintain the secrecy of DeFrancesco’s stock 

ownership, he and Catherine DeFrancesco filed false beneficial ownership reports with the SEC.    

8. Diaz, Faukovic, and Rezk also sold Cool stock, while Cool was disseminating 

false and misleading information in its SEC filings.   

VIOLATIONS 

9. By virtue of the conduct alleged herein, each of the Defendants, directly or 

indirectly, singly or in concert, violated and are otherwise liable for violations of the federal 

securities laws as set forth herein. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 3 of 50



4 
 

10. DeFrancesco violated Sections 5(a) and (c) of the Securities Act of 1933 

(“Securities Act”) [15 U.S.C. §§ 77e(a) and (c)]; Section 17(a) of the Securities Act [15 U.S.C. 

§ 77q(a)]; Section 10(b) of the Securities Exchange Act of 1934 (“Exchange Act”) [15 U.S.C. 

§ 78j(b)], and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]; Section 13(d) of the Exchange Act 

[15 U.S.C. § 78m(d)], and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)]; and Section 

16(a) of the Exchange Act [15 U.S.C. § 78p(a)], and Rule 16a-3 thereunder [17 C.F.R. § 

240.16a-3]. 

11. Diaz violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 

77q(a)(1) and (3)]; Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5 

thereunder [17 C.F.R. § 240.10b-5]; and, in the alternative, aided and abetted DeFrancesco’s 

violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)] and 

Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder 

[17 C.F.R. §§ 240.10b-5(a) and (c)].  

12. Rezk violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 

77q(a)(1) and (3)]; Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rule 10b-5 

thereunder [17 C.F.R. § 240.10b-5]; and, in the alternative, aided and abetted DeFrancesco’s 

violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)]; and 

Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder 

[17 C.F.R. §§ 240.10b-5(a) and (c)]. 

13. Faukovic aided and abetted DeFrancesco’s violations of Sections 17(a)(1) and (3) 

of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)] and Section 10(b) of the Exchange Act [15 

U.S.C. § 78j(b)], and Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)]. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 4 of 50



5 
 

14. Catherine DeFrancesco violated Section 13(d) of the Exchange Act [15 U.S.C. 

§ 78m(d)], and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)]. 

15. Unless the Defendants are permanently restrained and enjoined, they will 

continue to engage in the acts, practices, and courses of business set forth in this Complaint, and 

in acts, practices, and courses of business of similar type and object. 

NATURE OF THE PROCEEDINGS AND RELIEF SOUGHT 

16. The Commission brings this action pursuant to the authority conferred upon it by 

Sections 20(b) and (d) of the Securities Act [15 U.S.C. §§ 77t(b) and (d)], and Sections 21(d) and 

(e) of the Exchange Act [15 U.S.C. §§ 78u(d) and (e)]. 

17. The Commission seeks a final judgment: (a) permanently restraining and 

enjoining the Defendants from engaging in the transactions, acts, practices, and courses of 

business alleged in this Complaint; (b) ordering DeFrancesco, Diaz, Rezk, and Faukovic to 

disgorge the ill-gotten gains they received from the unlawful conduct set forth in this Complaint, 

together with prejudgment interest, pursuant to Sections 21(d)(3), 21(d)(5) and 21(d)(7) of the 

Exchange Act [15 U.S.C. §§ 78u(d)(3), 78u(d)(5), 78u(d)(7)]; (c) ordering Defendants to pay 

civil penalties pursuant to Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 

21(d)(3) of the Exchange Act [15 U.S.C. § 78u(d)(3)]; (d) as to DeFrancesco, Diaz and Rezk, 

prohibiting each from serving as an officer or director of any company that has a class of 

securities registered under Exchange Act Section 12 [15 U.S.C. § 78l] or that is required to file 

reports under Exchange Act Section 15(d) [15 U.S.C. § 78o(d)], pursuant to Section 20(e) of the 

Securities Act [15 U.S.C. § 77t(e)] and Section 21(d) of the Exchange Act [15 U.S.C. 

§ 78u(d)(2)]; and (e) ordering any other and further relief that the Court may deem appropriate.   

 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 5 of 50



6 
 

JURISDICTION AND VENUE 

18. This Court has jurisdiction over this action pursuant to Sections 22(a) and (c) of 

the Securities Act [15 U.S.C. §§ 77v(a) and 77v(c)] and Sections 21(d), 21(e), and 27 of the 

Exchange Act [15 U.S.C. §§ 78u(d), 78u(e), 78aa]. 

19. Defendants, directly and indirectly, have made use of the means and 

instrumentalities of interstate commerce or the mails in connection with the transactions, acts, 

practices, and courses of business alleged herein. 

20. Venue lies in this district pursuant to Section 22(a) of the Securities Act [15 

U.S.C. § 77v(a)] and Section 27 of the Exchange Act [15 U.S.C. § 78aa].  Certain of the acts, 

practices, transactions and courses of business alleged in this Complaint occurred within the 

Southern District of New York, and were affected, directly or indirectly, by making use of means 

or instrumentalities of transportation or communication in interstate commerce, or the mails.  

Among other things, at all relevant times, Defendants solicited investments in securities from 

investors in this District and sold securities through an exchange located in this District. 

DEFENDANTS 

21. DeFrancesco, born in 1970, is a resident of Miami Beach, Florida.  He was 

married to Catherine DeFrancesco in 1999 and they divorced in or about 2017.  DeFrancesco 

was chairman of the board of directors of Cool from March 12, 2018 through December 31, 

2018.   

22. DeFrancesco conducted business in North America through a company he called 

the “Delavaco Group” and described as a private equity and merchant banking firm.  According 

to the Delavaco Group’s website, DeFrancesco held the titles of president and chief investment 

officer of the Delavaco Group.  Delavaco Holdings, Inc. (“Delavaco”), which shared an address 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 6 of 50



7 
 

and phone number with the Delavaco Group, was the corporate entity through which the 

Delavaco Group operated. 

23. Diaz, born in 1974, is a resident of Coral Gables, Florida.  He was Cool’s CEO 

and a director from March 12, 2018 through June 5, 2019. 

24. Rezk, born in 1973, is a resident of Miami, Florida.  He was Cool’s chief sales 

and marketing officer and a director from March 12, 2018 through June 5, 2019. 

25. Faukovic, born in 1985, is a resident of Oakland Park, Florida.  Throughout the 

Relevant Period, she was an employee of the Delavaco Group, where she was DeFrancesco’s 

executive assistant.  During the Relevant Period, Faukovic also went by the name Nikola Pineiro. 

26. Catherine DeFrancesco, born in 1972, is a resident of Miami Beach, Toronto, and 

Gstaad, Switzerland.  Throughout the Relevant Period, she was the nominal president of 

Delavaco and several other entities, which were actually controlled by DeFrancesco. 

RELEVANT ENTITIES 

I. THE ISSUER 

27. Cool, now known as Simply, Inc., is a Maryland corporation with its principal 

place of business in Miami, Florida.  Cool was created in March 2018 by the reverse merger of a 

private company, Cooltech, Inc. (“Cooltech”), with InfoSonics, Inc. (“InfoSonics”), a company 

that was publicly traded on Nasdaq.  Following the merger, the surviving company was briefly 

known as InfoSonics before changing its name in June 2018 to Cool Holdings, Inc. and its ticker 

symbol to “AWSM.”  Throughout the Relevant Period, Cool’s common stock traded on Nasdaq 

and was registered pursuant to Section 12(b) of the Exchange Act.  For purposes of this 

Complaint, the company is referred to as “Cool” from March 2018 through 2019. 

28. According to its first quarterly report filed with the Commission for the period 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 7 of 50



8 
 

ending March 31, 2018, Cool was “a retailer and wholesaler of consumer electronics focused on 

the operation and expansion of our OneClick® retail stores in the United States, Latin America 

and Canada,” that sold “Apple and Apple-approved products and accessories.”  As of that date, 

Cool had nine OneClick stores: six in Argentina and three in Florida.   

29. On June 14, 2022, the company filed for bankruptcy under Section 7 of the 

Bankruptcy Code. 

II. THE DEFRANCESCO NOMINEE ENTITIES 

30. DeFrancesco Motorsports, Inc. (“DeFrancesco Motorsports”) is a corporation 

organized under the laws of the Province of Ontario, Canada.  Throughout the Relevant Period, 

Catherine DeFrancesco was the nominal president of DeFrancesco Motorsports. 

31. Delavaco is a corporation organized under the laws of the State of Florida.  

Throughout the Relevant Period, Catherine DeFrancesco was the nominal president of Delavaco.  

32. Gorgie Holdings LLC (“Gorgie”) is a corporation organized under the laws of the 

State of Florida.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal 

manager of Gorgie. 

33. GT Capital, Inc. (“GT Capital”), is a corporation organized under the laws of the 

Province of Ontario, Canada.  Throughout the Relevant Period, DeFrancesco’s sister was the 

nominal president of GT Capital.  

34. Marcandy Investment Corp. (“Marcandy”) is a corporation organized under the 

laws of the Province of Ontario, Canada.  Throughout the Relevant Period, Catherine 

DeFrancesco was the nominal president of Marcandy. 

35. Namaste Gorgie, LLC (“Namaste”) is a corporation organized under the laws of 

the State of Florida.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 8 of 50



9 
 

president of Namaste.  

36. NG Bahamas Ltd. (“NG”) is a corporation organized under the laws of The 

Bahamas.  Throughout the Relevant Period, Catherine DeFrancesco was the nominal director of 

NG. 

37. Rockstar is an entity organized under the laws of The Bahamas.  Throughout the 

Relevant Period, Catherine DeFrancesco was the nominal president, director and secretary of 

Rockstar. 

38. Sunnybrook Preemie Investments, Inc. (“Sunnybrook”) is a corporation organized 

under the laws of the Province of Ontario, Canada.  Throughout the Relevant Period, 

DeFrancesco’s mother was the nominal president of Sunnybrook. 

39. Four trusts, using the naming convention of “The Catherine DeFrancesco ITF” 

followed by the name of one of the DeFrancescos’ four children, collectively (the “Children’s 

Trusts”) were nominally trusts created for each of the children of Andrew and Catherine 

DeFrancesco.  Throughout the Relevant Period, Catherine DeFrancesco was the trustee for each 

of these trusts; however DeFrancesco controlled the Children’s Trusts, made investment 

decisions for the Children’s Trusts and directed trading decisions in the Children’s Trusts’ 

brokerage accounts.  

40. DeFrancesco Motorsports, Delavaco, Gorgie, GT Capital, Marcandy, Namaste, 

NG, Rockstar, Sunnybrook, and the Children’s’ Trusts (collectively the “Nominee Entities”) 

were created by or at the direction of DeFrancesco.     

41. Notwithstanding the names of the individuals who, on paper, were the beneficial 

owners of these entities, DeFrancesco actually controlled all of these entities.  He made all their 

business decisions, including investment decisions, and directed all trading in their brokerage 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 9 of 50



10 
 

accounts.  

42. Most of the Nominee Entities, including Delavaco, shared as an address 366 Bay 

Street, #200, Toronto, ON MSH 4B2 or 2300 E. Las Olas Boulevard, 4th Floor, Ft Lauderdale, 

Florida 33301.   

FACTS 

43. As described in greater detail below, Defendants each had a different role in the 

scheme to deceive the public about Cool. 

44. DeFrancesco was integrally involved in each aspect of the fraudulent scheme:   

a. He was a key player in the creation of Cool, a publicly-traded company that 

would serve as a vehicle for market manipulation;  

b. He took Cool public despite his knowledge, and without public disclosure, of 

Cool’s precarious financial condition;  

c. He controlled Cool, including its access to capital, and used his position to 

amass a huge position in Cool shares;  

d. He created a network of entities, nominally owned and controlled by others, 

and used these entities to hold, trade and conceal his substantial Cool stock 

holdings;  

e. He failed to publicly report his ownership of Cool shares, as he was legally 

required to do;  

f. He participated in, and secretly funded a fraudulent promotional campaign 

that disseminated baseless statements about Cool and omitted information 

necessary to make the promotional claims not misleading;  

g. He directed Faukovic to ensure that Cool shares held in the name of his 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 10 of 50



11 
 

Nominee Entities had been deposited at brokerages in advance of the 

fraudulent promotion, so that he would be able to sell those shares as soon as 

the fraudulent promotion had the desired effect on the market for Cool shares; 

and  

h. He liquidated his Cool shares—including immediately after the demand for, 

and price of, Cool stock spiked in response to the fraudulent promotional 

campaign—making millions of dollars.    

45. Diaz and Rezk, along with DeFrancesco, created Cool and took it public.  From 

the beginning of Cool’s existence as a publicly-traded company, through the entire Relevant 

Period, Diaz and Rezk hid Cool’s significant business problems from the public, and they 

participated in the dissemination of false and misleading information about Cool in its SEC 

filings and in the promotional campaign.  While Cool continued to deceive the public, both Diaz 

and Rezk sold their shares of Cool for proceeds of approximately $922,000 and $838,000, 

respectively. 

46. Faukovic assisted DeFrancesco in carrying out several aspects of the fraudulent 

scheme, including helping him conceal his ownership of Cool shares. 

47. Catherine DeFrancesco lied about the control of Nominee Entities and ownership 

of shares held in the names of those entities, making misrepresentations and omitting material 

information in an SEC filing.  

I. DeFrancesco, Diaz, and Rezk Created Cool and Took It Public Despite Financial 
and Performance Troubles. 
 
48. DeFrancesco, Diaz, and Rezk created Cool and took it public in March 2018, 

despite their knowledge of the business’s financial difficulties, the poor performance of its 

stores, and the precarious status of Cool’s critical relationship with Apple. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 11 of 50



12 
 

49. The three men first met and began to do business in or about 2015.  At the time, 

Diaz and Rezk worked at Icon Networks LLC (“Icon”), a distributor of consumer electronics, 

including Apple products.   

50. By mid-2016, DeFrancesco, Diaz and Rezk had decided to create a holding 

company that would acquire consumer electronics businesses, and to take that company public.   

51. In or about October 2016, Cooltech was incorporated to serve as the holding 

company.  Diaz became Cooltech’s CEO, Rezk became its chief sales and marketing officer, and 

DeFrancesco became its board chairman. 

52. Shortly thereafter, Cooltech acquired Icon and four OneClick stores, which sold 

Apple products, two each in the United States and Argentina.   

53. In connection with these acquisitions, DeFrancesco provided financing and 

certain of the Nominee Entities received more Cooltech shares.   

54. By December 2016, immediately after these acquisitions, Diaz and Rezk were 

already struggling to find enough capital to support Cooltech’s business.   

55. That month, Diaz floated a proposal to raise cash from investors; however, 

DeFrancesco thwarted that proposal, replying in an email to Diaz that “if any funds are raised 

outside of the Delavaco I’m out of the deal and will need to be paid out immediately.”  

56. On or about July 25, 2017, Cooltech entered into a reverse merger agreement with 

InfoSonics, a Nasdaq-listed issuer that DeFrancesco had found and identified as a possible 

merger candidate, by which Cooltech would become a publicly-traded company.  In connection 

with the InfoSonics merger, DeFrancesco entered into transactions in which the Nominee 

Entities obtained a significant amount of InfoSonics shares.  

57. By the fourth quarter of 2017, months before the reverse merger was completed, 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 12 of 50



13 
 

Cooltech’s relationship with Apple was deteriorating.  In October and November 2017, for 

example, Apple repeatedly contacted Diaz about paying overdue invoices for inventory and held 

back inventory until the company brought its account current.   

58. On January 17, 2018, as a result of poor performance by Cooltech, representatives 

from Apple met with Rezk and other representatives of Cooltech.  As memorialized in an email 

from Apple to Rezk and others on that date, Apple stated at the meeting that it was halting the 

expansion of Apple’s licensing in Latin America with Cooltech—even prohibiting the opening of 

three new stores in Argentina that Apple had previously approved—until “the performance of 

existing stores reach the approved business plan and metrics” (the “January 2018 halt”). 

59. The email also noted, “CoolTech agreed that [a] big part of the slow performance 

of the new stores is driven by the fact that credit has been an issue. . . .” 

60. Cooltech’s money woes were not limited to its stores.  As of mid-February 2018, 

as DeFrancesco, Diaz, Rezk, and Faukovic were aware, the company owed more than $75,000 to 

the landlord for the rental of Cool’s corporate offices in Miami.        

61. On March 12, 2018, the reverse merger of Cooltech and InfoSonics was finalized 

and Cool became a publicly-traded company.  DeFrancesco, Diaz, and Rezk became Cool’s 

board chairman, CEO, and chief marketing officer, respectively.    

62. In connection with the merger, the InfoSonics shares DeFrancesco had purchased 

for his Nominee Entities became Cool shares.  In addition, the Cooltech shares held by the 

Nominee Entities also became Cool shares, resulting in a large Cool share ownership by the 

Nominee Entities.  

63. Diaz and Rezk also obtained Cool shares in connection with the merger. 

 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 13 of 50



14 
 

II. Cool’s Financial Troubles Continued and Further Strained Its Relationship with 
Apple. 
 
64. Following the merger, Cool continued to be unable to meet obligations to Apple.  

Cool was habitually past due on its account with Apple, leading Apple to threaten to put Cool’s 

account on hold.   

65. In a May 4, 2018 email, for example, a collections manager at Apple informed 

DeFrancesco, Rezk, and Diaz, “If we don’t receive payment today we will be forced to put One 

Click’s account on hold.  Please . . . confirm payment of the $518K that is due.”   

66. The next day, in a series of emails between DeFrancesco and Rezk pertaining to 

the Apple collection manager’s email, DeFrancesco told Rezk, “They are telling us to [F*ck] 

off.”  Rezk replied, “Yes.  The relationship is strained because we have not been on time with 

payments.”   

67. In a reply email, DeFrancesco indicated to Diaz and Rezk that he would soon “be 

prepared” to invest $600,000 to $1 million more in Cool. 

68. In that same May 5, 2018 email conversation, Diaz explained the amount of 

money DeFrancesco was offering was not enough.  Diaz stated, “We are not able to raise money 

or get a line of credit. . . . .  We need to look into a deeper strategy.”   

69. Rezk agreed with Diaz, stating, “Even though paying apple [sic] would help, this 

would only be a bandaid and We [sic] need to sort out the big picture like being fully bankable 

and having the proper capital structure to be self sufficient.”   

70. DeFrancesco replied that he was “working on a $2.5 to $4m overall plan for 

inventory.” 

71. Further compounding Cool’s woes, DeFrancesco, Diaz and Rezk tried 

unsuccessfully to persuade Apple to lift the January 2018 halt on Cool’s expansion in Latin 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 14 of 50



15 
 

America, which was Cool’s biggest market for Apple stores during the Relevant Period.   

72. On June 7, 2018, DeFrancesco sent an email, drafted by Rezk, to a director at 

Apple responsible for Apple’s Latin American operations (the “Apple Director”), and copied 

Faukovic.  The email claimed that Cool had made progress regarding store operations and 

inventory levels, that DeFrancesco and his partners had “funded US$3.7 Million financing last 

Friday for the company,” and that “[t]hese funds are intended to further accelerate and optimize 

the operation of our current stores as well as potential expansion once Apple is comfortable with 

our performance.”    

73. On June 13, 2018, the Apple Director responded to DeFrancesco’s email, copying 

Faukovic.  The Apple Director stated that Apple reviewed “the impact of the initiatives taken by 

CoolTech” and identified several areas of concern including:  

a. “Inventory deficiencies across all Authorized Locations and key [lines of 

business]”; 

b. “Inventory . . . not sufficient to meet agreed business plans”; and 

c. “Authorized Locations are under-performing against business plans . . . .”  

74. The Apple Director concluded that, based on these deficiencies, Cool was “far 

from reaching proposed ‘Business Plan’ metrics.”   

75. The Apple Director also attached documentation to his email, supporting Apple’s 

findings regarding Cool’s poor performance. 

76. DeFrancesco forwarded the Apple Director’s June 13 email to Diaz and Rezk.   

77. On June 14, 2018, Apple emailed Cool, copying Rezk and others, that “the 

amount of $429,709.45 is currently past due” and in addition to that amount Cool would need to 

pay another $243,841.76 by June 29.  The email further stated that Cool’s “overall credit 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 15 of 50



16 
 

standing with Apple has already been affected and will continue to deteriorate the longer you 

wait to clear this past due.”   

78. On the same day that Cool received this email from Apple, Cool issued a press 

release, with the heading “InfoSonics Announces Strategic Name Change to Cool Holdings, 

Inc.”   

79. Notwithstanding the many ominous communications with Apple and the large 

past due amount, the June 14 press release quoted DeFrancesco: 

Effective today our focus is to continue the expansion of our 
strong partnership with Apple®, one of the world’s largest and 
most iconic brands, and to exploit additional investment and 
acquisition opportunities of minority and majority interests in other 
premium retail brands to accelerate profitable growth. 
 

(Emphasis added.) 
 

80. The June 14, 2018 press release also quoted DeFrancesco as saying, “We will 

continue expanding the retail footprint of our OneClick® branded stores to become the largest 

authorized reseller of Apple® products and services in the Americas.”   

81. On June 27, 2018, the Apple Director emailed DeFrancesco and requested to meet 

after having not heard from him since the director’s email to DeFrancesco on June 13, 2018.   

82. On June 28, 2018, DeFrancesco emailed the Apple Director a message drafted by 

Rezk, claiming that Cool was making progress and raising the hope of expanding the number of 

Cool stores in Latin America.   

83. On July 4, 2018, DeFrancesco again emailed the Apple Director, stating that Cool 

was “preparing to forward another cash infusion for expansion.”   

84. Faukovic arranged a call among the Apple Director and others from Apple, 

DeFrancesco, Rezk, and Diaz for July 16, 2018.   

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 16 of 50



17 
 

85. Rezk prepared talking points for DeFrancesco for the call, specifically flagging 

the January 2018 halt as one of the causes of Cool’s performance issues.  

86. Despite DeFrancesco’s pleas to Apple in June and July 2018 to permit Cool to 

pursue expansion plans, Apple did not agree to lift the halt.     

87. While Cool and Apple were communicating in May, June and July 2018 about 

late payments and Cool’s failure to meet business plan metrics, Cool also continued to be late in 

its rent payments for its corporate offices.   

88. When on August 6, 2018 DeFrancesco emailed Diaz about the failure to pay rent, 

Diaz replied, “Every penny is going to Apple for more inventory to achieve 30 days 

improvement for [the Apple Director].”   

89. On August 20, 2018, Cool issued a press release announcing that it had exercised 

an option, negotiated in connection with the reverse merger on March 12, 2018, whereby Cool 

acquired a chain of seven OneClick stores in the Dominican Republic, bringing the total number 

of Cool-owned stores to 16.    

90. The press release also stated that OneClick is “a chain of retail stores and an 

authorized reseller under Apple® Premium Partner, APR (Apple® Premium Reseller) and AAR 

MB (Apple® Authorized Reseller Mono-Brand) programs . . .” 

91. Rezk forwarded the announcement to the Apple Director on the same day. 

92. On August 22, 2018, the Apple Director emailed Diaz and Rezk, replying to 

Rezk’s August 20 email.  In connection with Cool’s stores in Argentina, the email stated, “[Cool 

is] not yet delivering the results that we both agreed on in a consistent way.  We also continue to 

have problems with Credit Hold because payments are not received on time . . . . There issues 

create several gaps in the supply chain that do not help us achieve the consistency in the business 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 17 of 50



18 
 

we want to see.”  

93. With respect to the stores in the Dominican Republic, the email noted that “the 

stores were without Inventory in store.  In many cases [these stores] do not have all the products.  

Sometimes only low capacity models etc.”   

94. Apple also took exception to Cool’s August 20 press release, stating, “As for the 

press release . . . not all the stores (as you know) in the Dominican Republic are in the program 

and the press release alludes to the fact that they are. . . . The unauthorized stores do not help the 

One Click (sic) brand or Apple because they lack the basic elements to achieve the success of the 

Monobrand program.” 

95. Apple’s August 22, 2018 email also set specific terms for lifting the January 2018 

halt on Cool’s expansion.  Apple stated: 

My message to you is as follows.  We have to ensure that all stores have 
consistent inventory, that invoices are paid on time, that the experience is 
consistently good, and that the stores in the program consistently comply 
with the program’s guidelines.  For us to re-authorize an expansion with 
One-Click we need this to start happening in a consistent way for a 
reasonable time and in all stores that already operate in Latin America. 
  

III. DeFrancesco, Rezk, and Diaz Signed False and Misleading SEC Filings from March 
through September 2018.  

 
96. From March through September 2018, Cool made several materially false and 

misleading statements in filings with the Commission.  These filings also omitted information 

necessary to make the statements made not materially misleading.  For example, while 

possessing facts to the contrary, Cool projected explosive and imminent growth, including a 

greatly increased number of stores, and failed to disclose its damaged relationship with Apple 

and failure to operate existing stores profitably.   

97. Cool’s quarterly report on Form 10-Q for the quarter ending March 31, 2018, 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 18 of 50



19 
 

filed on May 21, 2018, signed by Diaz, and Cool’s quarterly report on Form 10-Q for the quarter 

ending June 30, 2018, filed on August 14, 2018, also signed by Diaz each stated: 

a. Our goal in the next three (3) years is to expand our 
network of OneClick stores to 200 locations in Latin 
America, the U.S. and Canada to become one of Apple’s 
largest retail partners.  We expect that our growth will 
come from a combination of organic expansion on a store-
by-store basis, as well as external acquisitions.     

 
b. [T]he growth of our business is highly dependent upon our 

relationship with Apple in providing us with the licenses 
and approvals necessary to expand our footprint into 
various countries and regions around the world.  Apple has 
very strict performance standards and guidelines that we 
must achieve and adhere to in order to be successful and 
continue to receive their support.  Consequently, any 
deterioration of our performance or failure to adhere to 
their guidelines could jeopardize our strategy and adversely 
affect our financial performance.  

 
c. Our sales and profitability depend in part upon opening 

new stores [selling Apple products] and operating them 
profitably . . . .  If we fail to manage new store openings in 
a timely and cost-efficient manner, our growth or profits 
may decrease.   

   
98. Each of these statements was incorporated by reference into Cool’s Registration 

Statement, filed on June 15, 2018, and amended August 28 and September 10, 2018, which was 

signed by Diaz, Rezk and DeFrancesco. 

99. The statements, and the SEC filings that contained or incorporated these 

statements, were false and misleading because Cool omitted the material facts necessary in order 

to make the statements not misleading, including that: 

a. Apple had halted Cool’s Latin American expansion by January 2018, and this 

halt remained in effect; 

b. Cool had already repeatedly failed to adhere to Apple’s guidelines, and Cool’s 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 19 of 50



20 
 

failure to adhere to these guidelines was not merely a theoretical possibility; 

c. Cool was unprofitable and had been continually underfunded with dire cash 

positions and financing prospects; and 

d. Contrary to Cool’s purported expansion plans, Cool did not have a license 

from Apple to operate in Canada, and had no concrete U.S. expansion plans. 

100. At the time that Diaz signed each of these SEC filings, he knew of and understood 

the dire significance of Apple’s halt on Cool’s Latin American expansion.  Diaz was also aware 

that public disclosure of the January 2018 halt by Cool could be critically damaging for the 

company and its stock price.  Moreover, Diaz knew that Cool had already failed to meet Apple’s 

performance requirements, and that the existing stores were not operating profitably.  Yet he 

knowingly signed each of these SEC filings.  Accordingly, he knew or was reckless in not 

knowing that the above-mentioned statements, contained or incorporated in Cool’s quarterly 

reports and Registration Statement, were false and misleading.   

101. At the time, DeFrancesco and Rezk signed the Registration Statement, they were 

also aware and understood the significance of the January 2018 halt, that Cool’s purported goal 

of expanding to 200 stores was unattainable and had no basis in reality, that Cool had already 

failed to meet Apple’s performance requirements, and that the existing stores were not operating 

profitably.  Yet they both knowingly signed the Registration Statement.  Accordingly, they knew 

or were reckless in not knowing that the above-mentioned statements, incorporated by reference 

into the Registration Statement, were false and misleading.   

IV. DeFrancesco, Aided by Diaz and Rezk, Orchestrated a Pump and Dump in Mid-
September 2018. 

 
102. While DeFrancesco, Diaz, and Rezk were misleading the public about Cool’s 

business and prospects, DeFrancesco (through the Nominee Entities) was preparing for, and 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 20 of 50



21 
 

orchestrating, a pump and dump, including by amassing control over nearly one-third of Cool’s 

publicly traded shares.  

A. DeFrancesco Created an Infrastructure of Nominee Entities to Facilitate, with 
Faukovic’s Help, the Clandestine Ownership and Trading of Securities. 

 
103. Even before his association with Cool, DeFrancesco had created numerous 

entities, including the Nominee Entities, that he could secretly control and use to covertly hold 

and trade securities that he owned.   

104. DeFrancesco structured most of these entities to be nominally headed by 

Catherine DeFrancesco.  His sister and mother were each the nominal head of one Nominee 

Entity.   

105. DeFrancesco controlled all of the Nominee Entities and made all of their business 

decisions, including their investment and trading decisions. 

106. During the Relevant Period, DeFrancesco entrusted Faukovic to perform 

numerous tasks to facilitate his secret control of the Nominee Entities.   

107. He directed Faukovic to help open brokerage accounts for Nominee Entities, and 

to carry out his instructions with respect to the accounts, including wiring funds out of the 

accounts and ensuring shares were deposited into them.  

108. During the Relevant Period, Faukovic had online access to brokerage accounts for 

Delavaco and the Children’s Trusts. 

109. Faukovic worked with Cool executives to get Cool shares for DeFrancesco 

transferred into the names of Nominee Entities.  

110. Faukovic also frequently arranged for Catherine DeFrancesco to sign documents 

pertaining to Nominee Entities. 

111. Faukovic consistently, and exclusively, followed DeFrancesco’s instructions with 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 21 of 50



22 
 

respect to the cash and securities in the names of the Nominee Entities, even though she knew he 

was not an officer of these entities, and on paper was not in control of these entities. 

B. DeFrancesco Continually Amassed Cool Shares in the Names of the Nominee 
Entities. 

 
112. Before the March 2018 merger with InfoSonics, DeFrancesco acquired Cooltech 

shares in connection with his financing of the company, putting the shares in the names of 

Nominee Entities.  When the merger occurred, these shares were converted to shares of Cool, 

still in the Nominee Entities’ names. 

113. Similarly, DeFrancesco entered intro pre-merger transactions in which he 

obtained InfoSonics shares in the names of the Nominee Entities that also converted into Cool 

shares after the merger was finalized, also still in the Nominee Entities’ names. 

114. Less than a month after the merger, in April 2018, DeFrancesco arranged for 

Delavaco to obtain a promissory note, in exchange for a $1 million loan to Cool.  The loan was 

actually financed by funds from three of the Nominee Entities, even though DeFrancesco had the 

note issued to Delavaco alone. 

115. On April 17, 2018, Cool filed a disclosure statement with the SEC relating to this 

promissory note, disclosing only that the company had entered into a loan transaction with 

Delavaco, to be evidenced by a note.  The statement was materially misleading, as it omitted that 

the loan agreement was with a related party, that the noteholder was a related party, and that the 

loan had actually come from a nominee entity controlled by board chairman DeFrancesco.  

116. On May 30, 2018, DeFrancesco signed a board resolution approving a debt 

conversion agreement through which Cool would issue shares in repayment of the April 2018 

promissory note, as well as in repayment of other debt held by the Nominee Entities and other 

noteholders.   

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 22 of 50



23 
 

117. As a further bonus, the proposed debt conversion agreement, approved by 

DeFrancesco, provided that the noteholders, including the Nominee Entities, would also receive 

warrants, entitling them to buy even more shares at an even lower price in the future. 

118. In July 2018, DeFrancesco acquired, through Delavaco, additional notes held by 

another Cool investor. 

119. On August 15, 2018, the debt conversion agreement closed.  DeFrancesco 

converted the April 2018 promissory note, the additional notes obtained in July 2018, and other 

debt held in the name of Nominee Entities.  In total, DeFrancesco obtained, in the names of the 

Nominee Entities, almost a million Cool shares at a below-market price, as well as almost a 

million warrants that could be exercised at an even lower price.   

120. Once again, Cool failed to disclose that Cool and DeFrancesco had engaged in a 

related party transaction.  On August 16, 2018, Cool filed a Form 8-K with the SEC, disclosing 

the debt conversion transaction, but omitting that numerous nominee entities owned and 

controlled by board chairman DeFrancesco had benefited.   

121. Later in August 2018, the Nominee Entities received more than 65,000 shares in 

connection with Cool’s exercise of its option to acquire OneClick stores in the Dominican 

Republic.   

122. As described in greater detail below, as DeFrancesco was acquiring these shares 

and Cool was making false and misleading SEC filings, he was planning a fraudulent 

promotional campaign to drive up Cool’s share price. 

123. In the lead up to the promotional campaign, at DeFrancesco’s instruction, 

Faukovic sought to identify every share the Nominees Entities, and thus DeFrancesco, owned, 

and worked with brokers and transfer agents to remove any restrictive legends, so that 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 23 of 50



24 
 

DeFrancesco would be able to sell the Cool shares without delay.  

124. On September 13, 2018, Faukovic emailed DeFrancesco with a report and 

breakdown of the 2,356,427 shares in the names of Nominee Entities, as summarized in the table 

below.     

Nominee Entities’ Ownership of Cool shares as of September 13, 2018 

Name Number of Shares 
Catherine DeFrancesco ITF [Child A] 157,149 
Catherine DeFrancesco ITF [Child B] 157,149 
Catherine DeFrancesco ITF [Child C] 157,149 
Catherine DeFrancesco ITF [Child D] 157,350 
DeFrancesco Motorsports Inc. 5,844 
Delavaco 1,131,284 
Gorgie  278,741 
Marcandy  29,631 
Namaste 32,562 
Rockstar (including shares held in an 
account under the name “DSB Capital, 
Ltd.” an entity that had merged into 
Rockstar) 

   
111,361 

NG 135,869 
Sunnybrook  2,338 

TOTAL:  2,356,427 
 

125. By September 2018, DeFrancesco’s holdings represented more than 32% of 

Cool’s outstanding shares. 

126. As set forth below, DeFrancesco did not disclose this large position in Cool stock 

in any SEC filing, notwithstanding that he was legally required to do so.  

C. DeFrancesco, Diaz, and Rezk Orchestrated a False Promotional Campaign to 
Boost the Price of Cool Shares. 
 

127. While DeFrancesco secretly acquired more and more Cool shares, placing them in 

accounts in the names of the Nominee Entities, he also executed a plan to boost the price of 

Cool’s stock with misleading promotional articles so that he could profitably sell the shares to 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 24 of 50



25 
 

public investors who were deprived of the information that they were buying from a company 

control person.   

128. On June 22, 2018, DeFrancesco hired a known promoter of penny stocks (the 

“Promoter”) to conduct a promotional campaign for Cool for $350,000 in cash plus 150,000 

shares of Cool’s securities.  DeFrancesco directed a Delavaco associate (“Associate A”) to 

coordinate with Diaz and Rezk on the promotion.  

129. On June 25, 2018, Rezk emailed the Promoter a business marketing presentation 

about Cool along with a “talking points” document, and copied DeFrancesco, Diaz, and 

Associate A on the email.   

130. In these “talking points,” Rezk wrote, “Cool Holdings . . . has the task of 

becoming Apples [sic] largest . . . retailer in the Americas including Canada, USA and Latin 

America.  The project is very ambitious and aims to have 200 stores by the year 2020.”  

According to the talking points, this would be accomplished “Via Organic Growth” and “Via 

Acquisitions.”  Rezk wrote, “Apple has trusted OneClick with it’s [sic] growth strategy and we 

are one the few companies that is expanding aggressively in these three markets.”   

  

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 25 of 50



26 
 

131. The business marketing presentation Rezk sent the Promoter stated that Cool’s 

OneClick stores had an average annual revenue per square foot of $3,750 and outpaced other, 

major retailers, as reflected in the following excerpt1: 

 

132. DeFrancesco, Rezk, and Diaz knew this claim was materially false and 

misleading.   

133. Cool’s internal revenue estimates were significantly lower for those same stores 

as of October 2018, ranging from just $200 in revenue per square foot for a 1,589 square foot 

store in the Dominican Republic, to a high of $3,653 in revenue per square foot for a 452 square 

foot store in Argentina.     

134. According to Cool’s internal revenue estimates, at that time, the average revenue 

per square foot across its then 17 stores was $1,348 and the average square foot size was 1,022 

                                                           
1 The Spanish sentence as translated into English, upon information and belief, is: “Add a map that shows where 
Apple is and where we are.” 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 26 of 50



27 
 

square feet.   

135. Based on the business marking presentation, along with conversations with Rezk 

and press releases Rezk sent the Promoter, the Promoter drafted several articles.   

136. On September 4, 2018, the Promoter sent an email to Rezk, DeFrancesco, another 

Cool director and Associate A, with drafts of two articles “for approval.”   

137. The draft articles falsely stated, among other things, that Cool’s existing stores 

“earn an average of $3,750 per square foot,” and “The Company is planning 200 stores in the 

U.S. by 2020.  With an average size of 1200 square feet, that’s a revenue stream worth $900 

million.”   

138. The Promoter’s email suggested numerous potential headlines, most of which 

incorporated the baseless $900 million figure, such as “The $900 Million Retail Tech that 

Outdoes Apple,” and “Why is Apple Giving This Tiny Stock a $900 Million Revenue Stream?”   

139. On September 5, 2018, Associate A forwarded the articles to Rezk, who had 

already received them, and to Diaz, for review and comments.  Diaz sent a reply email to 

DeFrancesco, Associate A, and Rezk, writing, “We have no funding for this.  We are a bunch of 

irresponsable [sic] people if we approve this knowing the amount of outstanding obligations 

piling up.  Please don’t do it.”     

140. Rezk replied that day to DeFrancesco, Associate A, and Diaz, stating, “Andrew 

we cannot afford this.  Last time was tough to suggest.  We do not have this on our budget.”  

DeFrancesco responded later that day to Diaz, Rezk, and Associate A, stating, “I will pay for it 

and take it back out of the financing.”   

141. On September 6, 2018, Associate A emailed Rezk, the Promoter, DeFrancesco, 

and Faukovic, and asked Rezk to “confirm your edits are final.”  Associate A also wrote, “I have 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 27 of 50



28 
 

included Nikki [Faukovic] on this chain.  She will be send [sic] funds so pls send her wire 

details.”  Rezk responded:  “Yup…mine are final…Unless [Diaz] or [DeFrancesco] have 

anything to add.”  

142. On September 10, 2018, the Promoter sent an email to Rezk and Associate A with 

the subject line “Lawyers Feedback on Cool Holdings – Urgent,” stating that “it is critical that 

you have support that confirms” several claims in the draft articles, including, “Cool Holdings 

plans to roll out 200 boutique stores by 2020,” and “the $3,750 per square foot figure.”  

Associate A forwarded the email to Diaz. 

143. On September 11, 2018, Rezk sent a reply email to the Promoter, copying Diaz 

and Associate A, stating, among other things, “We have shared this information with our 

vendors, customers and investors in [sic] multiple occasions . . . Having said this, we have not 

placed [the business marketing plan] on our website because of the implications of posting it.” 

144. Rezk’s email further stated, as to the representation that Cool planned to roll out 

200 stores by 2020, that this statement has “implications because of the cash requirements to get 

there.” 

145. On September 11, 2018, the Promoter again emailed Rezk, copying Diaz, further 

inquiring about the $3,750 per square foot figure.  The email stated, in part:  

This is the figure that is driving our projections of potentially $900 
million in revenue, which is repeated throughout all of our articles.  
 
If the $3,750 per square foot figure only applies to the 2 or 3 stores 
in Florida (I note that the graphic refers to OneClick USA), then 
there is no basis to use that same figure for the 240 planned stores 
in Latin America.  Thus, there would be no basis for a $900 
million potential revenue projection.   
 
Could you please provide the backup for this as soon as possible.    
 
Sorry to be a pain – I know all of this is tedious – but we just want 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 28 of 50



29 
 

to keep both of us safe from an [sic] possible problems down the 
road. 
 

146. On September 12, 2018, Rezk replied to the Promoter, copying Diaz and 

Associate A, “the 3750 figure applies to all stores it is an average per store.”  

147. On September 12, 2018, the Promoter sent five articles to Rezk, Diaz, 

DeFrancesco, and Associate A to authorize for publication.  The Promoter also asked Rezk for 

“the updated presentation following my mail from yesterday?  My lawyer really needs this to 

keep us all safe.”   

148. Rezk responded with one change unrelated to the $3,750 number on September 

12, 2018.   

149. The Promoter then sent the articles back and wrote to Rezk, copying Diaz, 

DeFrancesco, and Associate A, and asked, “Could you please review and let us know if we are 

good to go?”  Rezk replied on September 12, 2018, in an email to the Promoter, also copying 

Diaz, DeFrancesco, and Associate A, “Looks good.”   

150. On September 16, 17, and 19, 2018, the promotional articles were published 

online.   

151. The headlines of the articles were also false and misleading.  These headlines 

included: “Small NASDAQ Company Just Got a Huge $900 Million Opportunity from Apple” 

and “Why is Apple Giving This Tiny Stock a $900 Million Opportunity.”   

152. The $900 million figure was derived by combining several false data points that 

Rezk had provided, including the false $3,750 per square foot revenue number, the false 

projection of growth to 200 stores, and the false 1,200 square feet size per store. 

153. Each article also included the false statements that Rezk had supplied and 

confirmed to the Promoter about Cool’s revenue per square foot, including: “Cool Holdings . . . 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 29 of 50



30 
 

and its all-Apple stores already earn an impressive $3,750 in revenue per single square foot.  

That’s more than Tiffany & Co., more than Michael Kors—and way more than Costco.”   

154. At least two of the articles also included the following false and misleading 

statement: 

You might not have heard of them yet, but in the next couple of 
years, you will – when the hundreds of expected Cool Holdings-
owned OneClick stores selling Apple products rise up and one day 
potentially turn into 1,000, from as far North as Canada to the 
southernmost tip of Latin America. 

 
This statement was misleading because the articles failed to disclose that Cool had insufficient 

operating capital and that Apple had already halted Cool’s expansion and they had no license to 

operate Apple stores in Canada.  

155. The articles included numerous other baseless assertions.  One of the articles, for 

example, falsely claimed Apple was giving Cool “a taste of its hugely profitable real estate 

segment.”  This assertion was in the draft article that Rezk, Diaz, and DeFrancesco received for 

final approval. 

156. Another article stated that Cool’s stores were so successful, they were “even 

closing in on Apple-owned stores,” falsely suggesting that Cool stores were becoming even more 

profitable beyond the false numbers provided in the article.  This baseless assertion was also 

contained in the draft articles that Rezk, Diaz, and DeFrancesco received for final approval. 

157. The articles also contained false disclaimers stating that Cool had paid $415,000 

over four months for the promotional campaign.  In reality, DeFrancesco had paid for the 

promotional campaign.   

158. DeFrancesco intentionally concealed that he was funding the articles because at 

the time of the articles he was Cool’s board chairman and he was planning to immediately sell a 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 30 of 50



31 
 

substantial number of Cool shares that he had surreptitiously acquired and secretly held in 

accounts in the names of Nominee Entities.   

159. The secret funding of the promotion was facilitated by Faukovic.  She forwarded 

the promoter’s invoice for $350,000 to another Delavaco employee, copying DeFrancesco, 

noting that the invoice was “made out to Cool Holdings Inc. for USD $350k Delavaco is funding 

it.”   

160. In the same email thread, Faukovic further clarified that “I spoke to Andy 

[DeFrancesco] and this will be paid from [Nominee Entity] Sunnybrook Preemie Investments 

Inc. Canada – treated as a loan but no formal paperwork.”   

161. That same day, DeFrancesco authorized a $200,000 wire out of Delavaco’s 

account into Sunnybrook’s account.   

162. In addition to funneling the cash portion of the Promoter’s fee through 

Sunnybrook, DeFrancesco also transferred 150,000 Cool shares to the promoter from another 

Nominee Entity, GT Capital. 

D. The Promotional Campaign Was Abruptly Halted, After the Promotional 
Articles Came to Apple’s Attention. 

 
163. On September 19, 2018, Apple’s Legal Director for Latin America spoke with 

Rezk and followed up by email attaching a link to one of the promotional articles, demanding 

“written confirmation from Cool Holdings that Cool Holdings and its affiliates will . . . not do 

anything like this paid advertising again.”   

164. After the call with Apple’s Legal Director, Rezk emailed DeFrancesco and Diaz 

on September 19, 2018 stating that Cool was risking its contract with Apple “because of the paid 

campaign.”   

165. On September 21, 2018, Rezk sent Apple the requested confirmation signed by 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 31 of 50



32 
 

DeFrancesco, copying DeFrancesco and Diaz.  No further articles were published after that date.  

However, Cool did not issue any retraction or correction. 

166. On September 27, 2018, Apple notified Cool by email that “Apple will not 

approve Reseller’s requests for further expansion of its Authorized Locations [in Latin America] 

in view of the poor business metrics of the existing One Click stores evidenced during the last 24 

months, such as . . . One Click stores [being] at 30% of the agreed business cases,” and Cool 

utilizing 90% to 100% of its credit line “with multiple halts, affecting supply and therefore 

performance.”  

E. DeFrancesco Sold More Than 500,000 Cool Shares Into the Inflated Market 
the Week of the Paid Promotion. 
 

167. Cool’s share price and trading volume jumped significantly during and following 

the promotional campaign.  Cool’s closing price, on September 14, 2018, prior to the publication 

of the promotional articles, was $4.5960 and the trading volume of Cool shares was 211,413.   

168. On September 17, 2018, after the publication of the fraudulent articles began, 

Cool’s closing price jumped over 50% to $7.02 and the trading volume increased about 30-fold 

to 6,636,314.  The closing price nearly quadrupled to $18.25 on September 21, with trading 

volume up 50-fold to 10,247,992, compared to the September 14 figures.   

169. The chart below illustrates the impact of DeFrancesco’s paid promotion of Cool 

during September 2018: 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 32 of 50



33 
 

 

170. From September 17 to September 20, 2018, while the fraudulent promotion was 

occurring, accounts in the names of the Nominee Entities sold more than 500,000 Cool shares for 

proceeds of nearly $3.5 million.   

171. By the end of 2018, accounts in the names of the Nominee Entities had sold about 

1.6 million shares for proceeds in excess of $8 million.  

172. DeFrancesco sold into the inflated market while knowingly or recklessly 

disregarding that there were materially misleading statements in Cool’s SEC filings, and that the 

promotional articles that he funded were false.   

V. Following the Promotional Campaign, Diaz and Rezk Signed More SEC Filings 
with Material Misstatements and Omissions. 
 
173. From November 2018 through May 2019, Cool continued to repeat the false and 

misleading statements and continued to omit information necessary to make the statements made 

in its SEC filings not materially misleading, including by projecting growth, including increased 

number of stores, and failing to disclose Cool’s damaged relationship with Apple and its failure 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 33 of 50



34 
 

to operate existing stores profitably, while continuing to possess facts to the contrary, and despite 

further warnings from Apple.   

174. Cool’s quarterly report on Form 10-Q for the quarter ending on September 30, 

2018, filed on November 14, 2018 (the “September 2018 10-Q”), signed by Diaz, like the earlier 

SEC filings stated: 

Our goal in the next three (3) years is to expand our network of 
OneClick stores to 200 locations in Latin America, the U.S. 
and Canada to become one of Apple’s largest retail partners.  
We expect that our growth will come from a combination of 
organic expansion on a store-by-store basis, as well as external 
acquisitions.     
 

175. The September 2018 10-Q, Cool’s annual report for 2018 on Form 10-K, filed 

with the SEC on April 16, 2019(“the 2018 Annual Report”), signed by Diaz and Rezk; and 

Cool’s quarterly report on Form 10-Q for the period ending March 31, 2019, filed on May 15, 

2019, signed by Diaz also each stated: 

a. [T]he growth of our business is highly dependent upon our 
relationship with Apple in providing us with the licenses 
and approvals necessary to expand our footprint into 
various countries and regions around the world.  Apple has 
very strict performance standards and guidelines that we 
must achieve and adhere to in order to be successful and 
continue to receive their support.  Consequently, any 
deterioration of our performance or failure to adhere to 
their guidelines could jeopardize our strategy and adversely 
affect our financial performance. 

 
b. Our sales and profitability depend in part upon opening 

new stores [selling Apple products] and operating them 
profitably . . . .  If we fail to manage new store openings in 
a timely and cost-efficient manner, our growth or profits 
may decrease. 

   
176. The statements, and the SEC filings that contained these statements, were false 

and misleading because Cool omitted the material facts necessary in order to make the 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 34 of 50



35 
 

statements not misleading, including that: 

a. Apple had halted Cool’s Latin American expansion in January 2018, and this 

remained in effect;  

b. Cool had already failed to adhere to Apple’s guidelines, and Cool’s failure, 

repeatedly, to adhere to these guidelines was not merely a theoretical 

possibility; 

c. Cool was unprofitable and had been continually underfunded with dire cash 

positions and financing prospects; 

d. Contrary to Cool’s purported expansion plans, Cool did not have a license 

from Apple to operate in Canada, and had no concrete U.S. expansion plans. 

177. At the time that Diaz signed each of these SEC filings, he was aware and 

understood the dire significance of Apple’s halt on Cool’s Latin American expansion.  Diaz was 

also aware that public disclosure of this fact by Cool could be critically damaging for the 

company and its stock price.  Moreover, Diaz knew that Cool had already failed to meet Apple’s 

performance requirements, and that the existing stores were not operating profitably.  Yet he 

knowingly signed the filings that omitted this information.  Accordingly, he knew or was 

reckless in not knowing that the above-mentioned statements were false and misleading.       

178. At the time Rezk signed the 2018 Annual Report, he also knew and understood 

the significance of the January 2018 halt, that Cool’s growth goals were unattainable and had no 

basis in reality, that Cool had already failed to meet Apple’s performance requirements, and that 

the existing stores were not operating profitably.  Accordingly, he knew or was reckless in not 

knowing that the above-mentioned statements were false and misleading.  Yet he knowingly 

signed the filing that omitted this information.  

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 35 of 50



36 
 

VI. Rezk and Diaz Sold Cool Shares. 
  
179. Both Diaz and Rezk left their employment with Cool in June 2019.   

180. Diaz and Rezk sold Cool’s shares between September 6, 2019 and October 23, 

2019. 

181. Rezk sold approximately 777,704 Cool shares for proceeds of about $922,000. 

182. Diaz sold approximately 591,034 Cool shares for proceeds of about $838,000.   

183. At the time Diaz and Rezk sold Cool’s shares, the company had not corrected or 

retracted the above-described materially false and misleading claims in the SEC filings and 

promotional articles, filed or disseminated while Diaz and Rezk were officers of Cool. 

184. At the time Diaz and Rezk sold these Cool shares, they knew, or were reckless in 

not knowing, that the publicly available information about Cool, including in Cool’s SEC filings 

was materially false and misleading.  

VII. Faukovic Sold Cool Shares. 

185. Between June 14, 2018 and December 31, 2018, Faukovic sold at least 2,629 

Cool shares for proceeds of $10,385. 

186. At the time she sold Cool shares, Faukovic was aware of Cool’s precarious 

business relationship with Apple, including the January 2018 halt and Cool’s difficulty even 

paying rent on its corporate offices.    

187. Faukovic was also aware that DeFrancesco paid for the fraudulent promotion in 

September 2018, even though the articles stated that they were funded by Cool.   

188. She also knew that DeFrancesco had paid for the promotion through a Nominee 

Entity. 

189. Faukovic knew that DeFrancesco owned and controlled the shares in the accounts 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 36 of 50



37 
 

of the Nominee Entities, and throughout 2018 she assisted DeFrancesco in maintaining the 

fiction that he did not own shares. 

190. Faukovic sold the Cool shares while she was aware of, and substantially assisting 

aspects of DeFrancesco’s fraudulent scheme. 

VIII. DeFrancesco and Catherine DeFrancesco Lied to Auditors, Aided by Faukovic. 
 
191. In December 2018, Cool’s auditor resigned and a new auditor was engaged in 

early 2019.  In order to approve Cool’s 2018 audit, the new auditor required documentation from 

Cool that DeFrancesco had no control or influence over, or beneficial ownership in, Delavaco.   

192. The auditors prepared written confirmations for both DeFrancesco and Catherine 

DeFrancesco to sign and sent the confirmations to a Cool officer who forwarded them to 

Faukovic who “has agreed to coordinate getting the signatures from both of them.”        

193. Notwithstanding DeFrancesco’s complete control and influence over Delavaco, 

both DeFrancesco and Catherine Francesco signed the confirmations, dated March 19, 2019, 

stating that DeFrancesco did not have control, influence or beneficial ownership in Delavaco.   

194. The confirmation that Catherine DeFrancesco signed falsely represented to the 

auditor that: 

a. “Andrew A. DeFrancesco (‘Mr. DeFrancesco’) has no ownership interest or 

right to obtain ownership interest in Delavaco Holdings, Inc. or any other 

related company that transacted business with Cool Holdings, Inc. (‘The 

Delavaco Group’).” 

b. “Mr. DeFrancesco is not involved in the management or directorship of The 

Delavaco Group.” 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 37 of 50



38 
 

c. “Mr. DeFrancesco does not have the ability to influence or control the 

decision making of The Delavaco Group”. 

d. “Mr. DeFrancesco does not have an ability to influence or control [Catherine 

DeFrancesco’s] decision making as it pertains to the operations The Delavaco 

Group.”   

195. The confirmation that DeFrancesco signed falsely represented to the auditor that: 

a. “[He has] no ownership interest or right to obtain ownership interest in 

Delavaco Holdings, Inc. or any other related company that transacted business 

with Cool Holdings, Inc. (‘The Delavaco Group’).” 

b. “[He is] not involved in the management or directorship of The Delavaco 

Group.” 

c. “[He does] not have the ability to influence the decision making of The 

Delavaco Group.” 

d. “[He does] not have an ability to influence or control the decision making of 

Catherine DeFrancesco as it pertains to the operations of The Delavaco 

Group.”  

196. Cool’s auditors did not identify transactions with Delavaco as related party 

transactions, and these related party transactions with Delavaco were therefore not disclosed to 

investors, because DeFrancesco and Catherine DeFrancesco signed these false confirmations.  

197. Faukovic assisted DeFrancesco in this deception.  Faukovic, as DeFrancesco’s 

assistant at Delavaco, knew or recklessly disregarded that DeFrancesco, and not Catherine 

DeFrancesco, controlled the Nominee Entities.  Faukovic also knew or recklessly disregarded 

that DeFrancesco made all decisions for Delavaco.   

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 38 of 50



39 
 

198. Faukovic carried out DeFrancesco’s instructions regarding payments from 

Delavaco and managed Delavaco’s brokerage accounts at DeFrancesco’s direction, and 

nonetheless arranged for DeFrancesco and Catherine DeFrancesco to sign false confirmations for 

the auditor, disavowing DeFrancesco’s control of Delavaco.   

199. On March 20, 2019, Cool’s CFO emailed Faukovic for her help in organizing a 

call between the auditors and Catherine DeFrancesco regarding the confirmation that Catherine 

DeFrancesco had signed.   

200. On March 21, 2019, Faukovic emailed Catherine DeFrancesco, copying 

DeFrancesco:  “the Cool auditors need to have a call with you discussing [the confirmation]. . . .  

It’s simply confirming all the points on the document – but I can walk you through it first.”   

201. Faukovic spoke with Catherine DeFrancesco on March 22, 2019, prior to 

Catherine DeFrancesco’s call with the auditors.  Faukovic coached Catherine DeFrancesco to say 

that DeFrancesco had no control or influence over, or beneficial ownership in Delavaco. 

202. While on the call with Faukovic, Catherine DeFrancesco took notes of the points 

Faukovic instructed her to make on the call with the auditor including that “Andy has nothing in 

Delavaco Holdings”; that DeFrancesco is not involved “in anything delavaco group”; that she 

and DeFrancesco are divorced; and that she is president of Delavaco.   

203. While on the phone with Catherine DeFrancesco, and walking her through the 

upcoming call with the auditor, Faukovic emailed Catherine DeFrancesco the confirmation that 

she had signed, as a further reminder of the representations Catherine DeFrancesco needed to 

make.   

204. Faukovic knew or recklessly disregarded that these representations were false. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 39 of 50



40 
 

IX. DeFrancesco Offered and Sold Securities to the Public in Violation of Section 5. 
 
205. DeFrancesco arranged for the Nominee Entities to acquire Cool shares directly 

from Cool in unregistered transactions and those shares were thus “restricted,” meaning that they 

could not be resold absent registration or pursuant to an exemption from registration.   

206. The Nominee Entities and Cool were under the common control of DeFrancesco, 

who was a control person of the issuer, Cool, making the shares held in the name of the Nominee 

Entities “control shares” as well as restricted shares. 

207. In 2018, DeFrancesco, as part of the conduct described above, used means of 

interstate commerce to orchestrate the offer and sale of over a million Cool shares to the public. 

208. No registration statement was filed or was in effect with the Commission for any 

of DeFrancesco’s 2018 sales of Cool shares through the Nominee Entities.   

209. When DeFrancesco directed the sales of Cool shares from accounts held in the 

name of the Nominee Entities, the brokers sold for the issuer’s control person in unregistered 

transactions in a public distribution. 

210. The brokers were underwriters, and the resulting transactions violated Section 5.  

211. DeFrancesco’s offers and sales through his Nominee Entities did not qualify for 

the registration exemption under Securities Act Section 4(a)(1), which exempts transactions by 

any person other than an issuer, underwriter or dealer. 

212. DeFrancesco also could not rely upon the Securities Act Rule 144 “safe harbor” 

exemption for sales by control persons because his sales exceeded the volume limitations of Rule 

144(e).  

213. As a Cool affiliate, under the safe harbor provisions of Rule 144, DeFrancesco 

was subject to a volume restriction of about 467,715 shares, based on Cool’s average weekly 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 40 of 50



41 
 

trading volume.  By selling more than 1.6 million shares from mid-September 2018 through 

December 2018, DeFrancesco exceeded the limit by more than 1.1 million shares.  

X. DeFrancesco Failed to Make Required Filings with the SEC and C. DeFrancesco 
filed a False Schedule 13G Beneficial Ownership Report. 
 
A. DeFrancesco Failed to File Schedule 13D Beneficial Ownership Reports  
  
214. DeFrancesco was legally required to file with the SEC a Schedule 13D beneficial 

ownership report pursuant to Section 13(d) of the Exchange Act and Rule 13d-1 thereunder to 

the extent he was the beneficial owner of greater than five percent of Cool’s common stock. 

215. DeFrancesco, the DeFrancesco Nominees and Catherine DeFrancesco acted as a 

group under “common control” of DeFrancesco for purposes of acquiring, holding, and 

ultimately disposing of Cool shares.  

216. By no later than August 15, 2018, DeFrancesco beneficially owned, in the names 

of Nominee Entities, more than 10% of Cool’s outstanding shares at that time. 

217. As of September, 2018, the Nominee Entities owned more than 32% of the 

outstanding Cool shares. 

218. Notwithstanding DeFrancesco’s control over the Nominee Entities, and the huge 

combined holdings of these entities, DeFrancesco failed to file a Schedule 13D with the 

Commission.   

B. Catherine DeFrancesco Filed a False Schedule 13G Beneficial Ownership 
Report. 
 

219. On September 11, 2018, Delavaco filed with the SEC a Schedule 13G beneficial 

ownership report, signed by Catherine DeFrancesco, disclosing its ownership of 650,844 shares 

of Cool as of August 31, 2018.   

220. That filing failed to identify, as legally required, DeFrancesco as the beneficial 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 41 of 50



42 
 

owner of Delavaco’s Cool shares.   

221. That filing also did not identify, as legally required, other Nominee Entities—

many of which were also nominally headed by Catherine DeFrancesco—that also held Cool 

securities, and that were under the common control of DeFrancesco.   

XI. DeFrancesco Failed to File Beneficial Ownership Reports on Form 4 in Violation of 
Section 16(a) and Rule 16a-3 thereunder. 
 
222. As a director of Cool, DeFrancesco was required to file reports with the 

Commission—including a Form 4—pursuant to Exchange Act Section 16(a) and Rule 16a-3 

thereunder which require certain directors and officers, and persons who beneficially own more 

than 10% of a registered class of a company’s equity securities, to file reports of ownership and 

changes in ownership with the Commission. 

223. By no later than August 15, 2018, DeFrancesco acquired more than 10% of a 

registered class of Cool’s equity securities at least as of August 15, 2018. 

224. DeFrancesco failed to make the required filing on Form 4 disclosing his 

ownership of these shares or his sales of Cool shares through the Nominee Entities. 

FIRST CLAIM FOR RELIEF 
(Violations of Section 10(b) of the Exchange Act and Rule 10b-5 Thereunder) 

(Against DeFrancesco, Diaz and Rezk)  

225. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

226. By engaging in the acts and conduct described in this Complaint, DeFrancesco, 

Diaz and Rezk, directly or indirectly, singly or in concert, in connection with the purchase or sale 

of securities and by the use of means or instrumentalities of interstate commerce, or the mails, or 

the facilities of a national securities exchange, knowingly or recklessly: (i) employed one or 

more devices, schemes, or artifices to defraud; (ii) made one or more untrue statements of a 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 42 of 50



43 
 

material fact or omitted to state one or more material facts necessary in order to make the 

statements made, in light of the circumstances under which they were made, not misleading; 

and/or (iii) engaged in one or more acts, practices, or courses of business which operated or 

would operate as a fraud or deceit upon any person.  

227. By reason of the foregoing, DeFrancesco, Diaz and Rezk, directly or indirectly, 

singly or in concert, violated, and unless enjoined, will continue to violate Section 10(b) of the 

Exchange Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]. 

SECOND CLAIM FOR RELIEF 
(Violations of Section 17(a) of the Securities Act)  

(Against DeFrancesco) 

228.  The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

229. By engaging in the acts and conduct described in this Complaint, DeFrancesco, 

directly or indirectly, in the offer or sale of securities and by use of the means or instruments of 

transportation or communication in interstate commerce or the mails: (1) knowingly or recklessly 

employed one or more devices, schemes, or artifices to defraud; (2) knowingly, recklessly or 

negligently obtained money or property by means of one or more untrue statements of a material 

fact or omissions of a material fact necessary in order to make the statements made, in the light 

of the circumstances under which they were made, not misleading; and/or (3) knowingly, 

recklessly or negligently engaged in one or more transactions, practices, or courses of business 

which operated or would operate as a fraud or deceit upon the purchaser. 

230. By reason of the foregoing, DeFrancesco, directly or indirectly, violated, and 

unless enjoined, will continue to violate Sections 17(a)(1)-(3) of the Securities Act [15 U.S.C. §§ 

77q(a)(1)-(3)]. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 43 of 50



44 
 

THIRD CLAIM FOR RELIEF 
(Violations of Sections 17(a)(1) and (3) of the Securities Act) 

(Against Diaz and Rezk) 
 

231. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

232. By reason of the conduct described above, Diaz and Rezk, directly or indirectly, 

in the offer or sale of securities and by use of the means or instruments of transportation or 

communication in interstate commerce or the mails:  (i) knowingly or recklessly employed one 

or more devices, schemes, or artifices to defraud; and/or (ii) knowingly, recklessly or negligently 

engaged in one or more transactions, practices, or courses of business which operated or would 

operate as a fraud or deceit upon the purchaser.   

233. By reason of the conduct described above, Diaz and Rezk, directly or indirectly, 

violated, and unless enjoined, will continue to violate Sections 17(a)(1) and (3) of the Securities 

Act [15 U.S.C. §§ 77q(a)(1) and (3)]. 

FOURTH CLAIM FOR RELIEF 
(Violations of Sections 5(a) and 5(c) of the Securities Act) 

(Against DeFrancesco) 
 

234. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

235. DeFrancesco, directly or indirectly violated Sections 5(a) and 5(c) of the 

Securities Act, by:  (i) making use of the means or instruments of transportation or 

communication in interstate commerce or of the mails to sell such securities, through the use or 

medium of a prospectus or otherwise, or (ii) to carry or cause to be carried through the mails or 

in interstate commerce, by any means or instruments of transportation, any such security for the 

purpose of sale or for delivery after sale, securities as to which no registration statement was in 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 44 of 50



45 
 

effect; and (iii) by making use of any means or instruments of transportation or communication 

in interstate commerce or of the mails to offer to sell or offer to buy, through the use or medium 

of a prospectus or otherwise, any security as to which no registration statement had been filed. 

236. By reason of the conduct described above, DeFrancesco, directly or indirectly, 

violated, and unless enjoined, will continue to violate Sections 5(a) and (c) of the Securities Act 

[15 U.S.C. §§ 77e(a) and (c)].  

FIFTH CLAIM FOR RELIEF 
(Violations of Section 13(d) of the Exchange Act and Rule 13d-1(a) Thereunder)  

(Against DeFrancesco and Catherine DeFrancesco) 
 

237. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

238. During the Relevant Period, the stock of Cool was a security under Section 

3(a)(10) of the Exchange Act [15 U.S.C. § 78c(a)(10)]. 

239. During the Relevant Period, Cool had equity securities that were registered 

pursuant to Section 12 of the Exchange Act [15 U.S.C. § 78l]. 

240. Pursuant to Section 13(d)(1) of the Exchange Act [15 U.S.C. § 78m(d)(1)] and 

Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)], persons who directly or indirectly acquire 

beneficial ownership of more than 5% of a Section 12-registered class of equity securities are 

required to file a Schedule 13D, or, in limited circumstances, a Schedule 13G.  Section 13(d)(3) 

of the Exchange Act [15 U.S.C. § 78m(d)(3)] states that “act[ing] as a … group” in furtherance 

of acquiring, holding, or disposing of equity securities is enough to establish the group as a 

single “person.”  When a group is required to make a Schedule 13D filing, that group must 

“identify all members of the group.” 

241. By engaging in the acts and conduct described in this Complaint, DeFrancesco 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 45 of 50



46 
 

and Catherine DeFrancesco were each under an obligation to file with the Commission true and 

accurate reports with respect to their ownership of Cool securities, and failed to do so. 

242. By reason of the foregoing, DeFrancesco and Catherine DeFrancesco violated, 

and unless enjoined, will continue to violate Section 13(d) of the Exchange Act [15 U.S.C. § 

78m(d)] and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)].  

SIXTH CLAIM FOR RELIEF 
(Violations of Section 16(a) of the Exchange Act and Rule 16a-3 Thereunder) 

(Against DeFrancesco) 
 

243. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

244. During the Relevant Period, the stock of Cool was each a security under Section 

3(a)(10) of the Exchange Act [15 U.S.C. § 78c(a)(10)]. 

245. During the Relevant Period, Cool had equity securities that were registered 

pursuant to Section 12 of the Exchange Act [15 U.S.C. § 78l]. 

246. As a director of Cool and having acquired more than 10% of a registered class of 

Cool’s equity securities, DeFrancesco failed to timely and accurately file Form 4 reports of 

ownership and changes of ownership with the Commission as required.  

247. By reason of the foregoing, DeFrancesco violated, and unless enjoined, will 

continue to violate Section 16(a) of the Exchange Act [15 U.S.C. § 78p(a)], and Rule 16a-3 

thereunder [17 C.F.R. § 240.16a-3]. 

SEVENTH CLAIM FOR RELIEF 
(Aiding and Abetting Violations of Securities Act Sections 17(a)(1) and (3)  

(Against Diaz, Rezk and Faukovic) 
 

248. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 46 of 50



47 
 

249. By engaging in the acts and conduct described in the Complaint, DeFrancesco 

violated Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)].   

250. Diaz, Rezk and Faukovic knowingly or recklessly provided substantial assistance 

to DeFrancesco in his violations of Sections 17(a)(1) and (3) of the Securities Act [15 U.S.C. §§ 

77q(a)(1) and (3)].   

251. By reason of the foregoing, Diaz, Rezk and Faukovic are liable pursuant to 

Section 15(b) of the Securities Act [15 U.S.C. § 77o(b)] and Section 20(e) of the Exchange Act 

[15 U.S.C. § 78t(e)] for aiding and abetting DeFrancesco’s violations of Sections 17(a)(1) and 

(3) of the Securities Act [15 U.S.C. §§ 77q(a)(1) and (3)], and unless enjoined, will continue to 

aid and abet these violations.  

EIGHTH CLAIM FOR RELIEF 
(Aiding and Abetting Violations of Exchange Act Section 10(b) and  

Rules 10b-5(a) and (c) Thereunder)  
(Against Diaz, Rezk and Faukovic) 

 
252. The Commission realleges and incorporates by reference herein each and every 

allegation contained in paragraphs 1 through 224 of this Complaint. 

253. By engaging in the acts and conduct described in the Complaint, DeFrancesco 

violated Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)] and Rules 10b-5(a) and (c) 

thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)].   

254. Diaz, Rezk and Faukovic knowingly or recklessly provided substantial assistance 

to DeFrancesco in his violations of Section 10(b) of the Exchange Act [15 U.S.C. § 78j(b)] and 

Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-5(a) and (c)].   

255. By reason of the foregoing, Diaz, Rezk and Faukovic are liable pursuant to 

Section 15(b) of the Securities Act [15 U.S.C. § 77o(b)] and Section 20(e) of the Exchange Act 

[15 U.S.C. § 78t(e)] for aiding and abetting DeFrancesco’s violations of Section 10(b) of the 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 47 of 50



48 
 

Exchange Act [15 U.S.C. § 78j(b)] and Rules 10b-5(a) and (c) thereunder [17 C.F.R. §§ 240.10b-

5(a) and (c)], and unless enjoined, will continue to aid and abet these violations.  

PRAYER FOR RELIEF 

WHEREFORE, the Commission respectfully requests that the Court enter a Final 

Judgment: 

A. Permanently enjoining DeFrancesco, his agents, servants, employees and 

attorneys, and those persons in active concert or participation with him, from 

violating, directly or indirectly, Sections 5(a) and 5(c) and 17(a) of the Securities 

Act [15 U.S.C. §§ 77e(a), 77e(c) and 77q(a)] and Section 10(b) of the Exchange 

Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]; 

B. Permanently enjoining Diaz and Rezk, their agents, servants, employees and 

attorneys, and those persons in active concert or participation with them, from 

violating, directly or indirectly, Sections 17(a)(1) and 17(a)(3) of the Securities 

Act [15 U.S.C. §§ 77q(a)(1) and 77q(a)(3)], and Section10(b) of the Exchange 

Act [15 U.S.C. § 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]; 

C. Permanently enjoining Faukovic, her agents, servants, employees and attorneys, 

and those persons in active concert or participation with her, from violating, 

directly or indirectly, Sections 17(a)(1) and 17(a)(3) of the Securities Act [15 

U.S.C. §§ 77q(a)(1) and 77q(a)(3)], and Section 10(b) of the Exchange Act [15 

U.S.C. § 78j(b)] and Rules 10b-5(a) and 10b-5(c) thereunder [17 C.F.R. §§ 

240.10b-5(a) and 240.10b-5(c)]; 

D. Permanently enjoining DeFrancesco and Catherine DeFrancesco, their agents, 

servants, employees and attorneys, and those persons in active concert or 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 48 of 50



49 
 

participation with them from violating Section 13(d) of the Exchange Act [15 

U.S.C. § 78m(d)] and Rule 13d-1(a) thereunder [17 C.F.R. § 240.13d-1(a)]; 

E. Permanently enjoining DeFrancesco, his agents, servants, employees and 

attorneys, and those persons in active concert or participation with him from 

violating Section 16(a) of the Exchange Act [15 U.S.C. § 78p(a)] and Rule 16a-3 

thereunder [17 C.F.R. § 240.16a-3]; 

F. Ordering DeFrancesco, Diaz, Rezk, and Faukovic to disgorge, with prejudgment 

interest, all ill-gotten gains obtained by reason of the unlawful conduct alleged in 

this Complaint pursuant to Sections 21(d)(3), 21(d)(5) and 21(d)(7) of the 

Exchange Act [15 U.S.C. §§ 78u(d)(3), 78u(d)(5) and 78u(d)(7)]; 

G. Ordering the Defendants to pay civil monetary penalties pursuant to Section 20(d) 

of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange 

Act [15 U.S.C. § 78u(d)(3)];  

  

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 49 of 50



50 
 

H. Permanently prohibiting DeFrancesco, Diaz and Rezk from serving as an officer 

or director of any company that has a class of securities registered under Section 

12 of the Exchange Act [15 U.S.C. § 78l] or that is required to file reports under 

Section 15(d) of the Exchange Act [15 U.S.C. § 78o(d)], pursuant to Section 20(e) 

of the Securities Act [15 U.S.C. § 77t(e)] and 21(d)(2) of the Exchange Act [15 

U.S.C. § 78u(d)(2)]; and 

I. Granting such other and further relief as this Court may deem just and proper. 

 

Dated:  January 6, 2023 
New York, New York 

     By:  /s/ Thomas P. Smith, Jr.  
      Thomas P. Smith, Jr. 
      Michael D. Paley 
      Hane L. Kim 
      Pascale Guerrier 
      Katherine S. Bromberg 
      Danielle Srour  
      Attorneys for Plaintiff 
      SECURITIES AND EXCHANGE COMMISSION 
      New York Regional Office 
      100 Pearl Street, Suite 20-100 
      New York, New York 10004-2616  
      (305) 982-6301 (Guerrier) 
      Email: [email protected] 

  

 

Case 1:23-cv-00131   Document 1   Filed 01/06/23   Page 50 of 50


	By:  /s/ Thomas P. Smith, Jr.
	Thomas P. Smith, Jr.
	Michael D. Paley
	Hane L. Kim
	Pascale Guerrier
	Katherine S. Bromberg
	Danielle Srour
	Attorneys for Plaintiff
	SECURITIES AND EXCHANGE COMMISSION
	New York Regional Office
	100 Pearl Street, Suite 20-100
	New York, New York 10004-2616
	(305) 982-6301 (Guerrier)
	Email: [email protected]