SEC v. Shlomo Nir; and Tzachi Rahamim, No. 2:22-cv-04438, Central District of California (June 29, 2022) — Complaint
raw: 20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§
20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§, No. 2:22-cv-04438 (June 29, 2022)
Shlomo Nir and Tzachi Rahamim orchestrated an offering fraud by misappropriating a financial educator's identity to sell annuities, facing SEC charges and seeking for disgorgement.
The SEC filed a complaint against Shlomo Nir and Tzachi Rahamim for an offering fraud that generated approximately $1.9 million in insurance broker commissions. The defendants misappropriated a prominent financial educator's website to induce 320 investors to liquidate securities for fixed indexed annuities. The SEC is seeking permanent injunctions, disgorgement with prejudgment interest, and civil penalties for violations of the Securities Act and Exchange Act.
Between 2019 and 2021, Shlomo Nir and Tzachi Rahamim orchestrated an offering fraud by misappropriating the website and identity of a prominent financial educator known as Individual A. The defendants altered the website to falsely claim that Individual A oversaw the sale of fixed indexed annuities, leading 320 investors to liquidate retirement accounts and securities to purchase these products. This scheme generated nearly $1.9 million in insurance broker commissions for their company. During this period, both Nir and Rahamim each received a $240,000 salary, with a portion of those funds derived from the fraudulent investor transactions. The SEC has charged the defendants with violating Section 17(a)(1) of the Securities Act and Section 10(b) of the Exchange Act. The regulatory body is seeking permanent injunctions, disgorgement of ill-gotten gains with prejudgment interest, and civil penalties. The defendants' company became defunct following a preliminary injunction obtained by Individual A in March 2021.
Extracted insights
- $1.90M $1.9 million $1M–$10M
- $1.00M $1 million $1M–$10M
- $240K $240,000 $100K–$1M
- $126K $126,000 $100K–$1M
- company $240,000 in salary from their now-defunct company
- person offering fraud
- agency Securities and Exchange Commission
- company their company
- Shlomo Nir And Tzachi Rahamim have made use of means or instrumentalities of interstate commerce
- Shlomo Nir And Tzachi Rahamim orchestrated offering fraud
- Shlomo Nir And Tzachi Rahamim assumed identity of Individual a
- Nir And Rahamim misappropriated Individual A’s website to sell fixed indexed annuities
- The altered website encouraged investors to liquidate their retirement accounts
- Their company had received almost $1.9 million in insurance broker commissions
- Nir And Rahamim received $240,000 in salary from their now-defunct company
- Securities And Exchange Commission seeks permanent injunctions against future violations of Section 17(a) of the Securities Act
- Securities And Exchange Commission seeks permanent injunctions against future violations of Section 10(b) of the Exchange Act
1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 MANUEL VAZQUEZ (Cal. Bar No. 295576) Email: [email protected] GARY Y. LEUNG (Cal. Bar No. 302928) Email: [email protected] Attorneys for Plaintiff Securities and Exchange Commission Michele Wein Layne, Regional Director Alka N. Patel, Associate Regional Director Gary Y. Leung, Regional Trial Counsel 444 S. Flower Street, Suite 900 Los Angeles, California 90071 Telephone: (323) 965-3998 Facsimile: (213) 443-1904 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA SOUTHERN DIVISION SECURITIES AND EXCHANGE COMMISSION, Plaintiff, vs. SHLOMO NIR AND TZACHI RAHAMIM, Defendants. Case No. COMPLAINT Plaintiff Securities and Exchange Commission (“SEC”) alleges: JURISDICTION AND VENUE 1. The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§ 77t(b), 77t(d)(1) & 77v(a), and Sections 21(d)(1), 21(d)(3)(A), 21(e) and 27(a) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. §§ 78u(d)(1), 78u(d)(3)(A), 78u(e) & 78aa(a). 2. Defendants Shlomo Nir (“Nir”) and Tzachi Rahamim (“Rahamim”) have, directly or indirectly, made use of the means or instrumentalities of interstate 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 commerce, of the mails, or of the facilities of a national securities exchange in connection with the transactions, acts, practices and courses of business alleged in this complaint. 3. Venue is proper in this district pursuant to Section 22(a) of the Securities Act, 15 U.S.C. § 77v(a), and Section 27(a) of the Exchange Act, 15 U.S.C. § 78aa(a) because certain of the transactions, acts, practices, and courses of conduct constituting violations of the federal securities laws occurred within this district. SUMMARY 4. This matter involves an offering fraud orchestrated by Shlomo Nir and Tzachi Rahamim, who carried out their fraud by assuming the identity of Individual A, a nationally recognized and prominent financial educator among the Latinx and Spanish-speaking communities. 5. Specifically, unbeknownst to Individual A, between 2019 and 2021, Nir and Rahamim misappropriated Individual A’s website to sell fixed indexed annuities. As part of their fraud, they altered the website to falsely represent that Individual A was affiliated with and oversaw sales representatives selling fixed indexed annuities. 6. The altered website encouraged investors to liquidate their retirement accounts, which included securities, and rollover the funds to purchase the fixed indexed annuities purportedly sold by Individual A. 7. By March 2021, when Individual A successfully obtained a preliminary injunction against Nir and Rahamim in a private suit, their company had received almost $1.9 million in insurance broker commissions, of which approximately 52.5% was from 320 investors who had sold securities to buy the fixed indexed annuities. 8. During the relevant period, Nir and Rahamim each received $240,000 in salary from their now-defunct company of which 52.5%, or $126,000, was derived from investors who sold securities to buy the fixed indexed annuities. 9. By their conduct, Defendants violated Section 17(a)(1) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder. 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 10. The SEC seeks permanent injunctions against future violations of Section 17(a) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder; disgorgement with prejudgment interest; and civil penalties against all Defendants. THE DEFENDANTS 11. Shlomo Nir, age 30, is a resident and citizen of Israel. Nir was Individual A’s web developer. 12. Tzachi Rahamim, age 44, is a resident and citizen of Israel. Rahamim was also Individual A’s web developer. THE ALLEGATIONS A. Background of Individual A 13. Individual A is a nationally recognized and prominent financial educator among the Latinx and Spanish-speaking communities. For decades, Individual A has regularly appeared on various Spanish-language media channels, published books, and hosted webinars, seminars, and conferences across the United States. Individual A promoted financial education in books and at many public appearances. 14. Individual A also created an exclusive membership club, the name of which is a trademark owned by Individual A. The membership club provides its subscribers exclusive access to Individual A’s financial education resources. Individual A generates revenue from these various activities. 15. Although Individual A regularly spoke about and advocated that individuals consider general types of financial products, such as equities, mutual funds, and annuities, Individual A did not advise individuals to purchase particular products or securities. B. Individual A Expands Online Platform with Nir and Rahamim 16. Individual A maintained a website to promote Individual A’s financial education seminars and provided general financial education information. 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Historically, the website had not been a focal point of Individual A’s revenue generating business and was instead a platform to promote Individual A’s brand. 17. In late 2015, Nir and Rahamim offered to expand Individual A’s online presence by upgrading Individual A’s website to allow it to sell Individual A’s financial education products. As part of the proposal, Nir would use his online marketing skills to upgrade Individual A’s website, and Rahamim would fund and oversee the project. 18. After a ramp up and trial period, Nir, Rahamim, and Individual A entered into an October 2017 sales and marketing agreement through which Individual A licensed Individual A’s brand to a separate entity Nir and Rahamim controlled. The agreement also provided that Individual A would split with Nir and Rahamim any revenue received from the sale of Individual A’s financial education products through the upgraded website. 19. Importantly, the agreement stated that Nir and Rahamim could not use Individual A’s brand for any other purpose without Individual A’s express written consent. C. Nir and Rahamim Misappropriate Individual A’s Website and Fraudulently Induce Investors to Sell Their Securities to Purchase Fixed Indexed Annuities 20. Unbeknownst to Individual A, beginning in early 2019, Nir and Rahamim posed as Individual A and altered and misappropriated Individual A’s website as part of a scheme to fraudulently induce Individual A’s followers to sell securities and use the proceeds to purchase fixed indexed annuities. 21. First, Nir and Rahamim created a new California company which contained Individual A’s name. They named their company “Individual A” Insurance Services. Using this company, they sold fixed indexed annuities and other insurance products. 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 22. Second, Nir and Rahamim added a clickable tab to Individual A’s website called “Annualidades” in Spanish, or Annuities in English, which promoted the purchase of fixed indexed annuities. 23. On the new Annuities tab, Nir, with Rahamim’s approval, created the false impression that Individual A was promoting and selling fixed indexed annuities. Specifically, the Annuities tab: i. encouraged investors to liquidate their retirement accounts, which included securities, by stating that investors should “[t]ransfer [their] retirement plan such as 401K, 404B, IRA, and more” by rolling over their funds to purchase Individual A’s purported fixed indexed annuities; ii. was worded in the first person to make it appear as though Individual A was personally selling fixed indexed annuities; iii. provided the contact information of Individual A’s purported representatives, and noted that Individual A was affiliated with and oversaw the individuals who helped clients with their retirement needs; iv. noted that Individual A endorsed and recommended the annuities being offered: and; v. included a short video of Individual A discussing fixed indexed annuities that Nir and Rahamim altered to add a contact number to reach a purported representative of Individual A. 24. Nir and Rahamim made false statements and engaged in deceptive conduct to give the false impression that Individual A was behind their scheme to induce investors to sell securities and use the proceeds to purchase fixed indexed annuities. 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 25. In reality, Individual A never authorized the sale of fixed indexed annuities through Individual A’s website nor consented to do so pursuant to the 2017 sales and marketing agreement. 26. Individual A played no role in the creation of “Individual A” Insurance Services and did not permit Nir and Rahamim’s use of Individual A’s brand to sell fixed indexed annuities. 27. Individual A neither hired nor supervised any agents to sell fixed indexed annuities on Individual A’s behalf. 28. Finally, Individual A never authorized Nir and Rahamim to use Individual A’s video about annuities, much less to fraudulently alter it to include the phone number of Nir and Rahamim’s sales agents to sell fixed indexed annuities. 29. The false and misleading statements on the website were written by Nir and approved by Rahamim. 30. Nir and Rahamim both had ultimate authority over the substance of these false and misleading representations and how they were communicated. 31. Nir acted with scienter when misappropriating Individual A’s website and induced investors to sell securities in order to purchase fixed indexed annuities from defendants’ company. He knew or was reckless in not knowing that Individual A: i. had no role in their annuities operation; ii. never authorized or consented that Individual A’s website or brand be used to induce investors to sell securities and then use the proceeds to purchase fixed indexed annuities; iii. played no role in the creation of “Individual A” Insurance Services; iv. never hired or supervised agents to sell fixed indexed annuities; and 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 v. never authorized them to use a video of Individual A speaking about annuities and alter it to add the phone number of their sales agents. 32. Rahamim acted with scienter when misappropriating Individual A’s website and inducing investors to sell securities in order to purchase fixed indexed annuities from defendants’ company. He knew or was reckless in not knowing that Individual A: i. had no role in their annuities operation; ii. never authorized or consented that Individual A’s website or brand be used to induce investors to sell securities and then use the proceeds to purchase fixed indexed annuities; iii. played no role in the creation of “Individual A” Insurance Services; iv. never hired or supervised agents to sell fixed indexed annuities; and v. never authorized them to use a video of Individual A speaking about annuities and alter it to add the phone number of their sales agents. 33. A reasonable investor would have considered it important to know that Individual A had no role in Nir and Rahamim’s annuities operation when considering whether to sell securities and use those proceeds to purchase the fixed annuities Nir and Rahamim sold. 34. Many investors, in fact, sold securities to purchase the fixed index annuities because they falsely believed that Individual A, or Individual A’s representatives, were selling them. 35. Nir, Rahamim, and their insurance agents facilitated the process of rolling over investors’ retirement account funds, many of which were derived from the sale of securities, to purchase the annuities they sold. 8 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 D. Nir and Rahamim Continued their Fraud Even after Individual A Discovered It and Sued Them 36. By late 2019 and early 2020, Individual A was receiving numerous calls and emails from investors concerning Individual A’s purported sale of fixed indexed annuities. 37. The calls and emails led Individual A to become suspicious of Nir and Rahamim. Individual A confronted Nir and Rahamim and told them that they were not authorized to sell the fixed indexed annuities using Individual A’s brand, but they refused to shut down their operation. 38. As a result, in July 2020, Individual A sued Nir and Rahamim in state court. 39. Nevertheless, through March 2021, Nir and Rahamim continued to fraudulently pose as Individual A to sell more fixed indexed annuities. Soon after the litigation commenced, Nir and Rahamim changed the name of their company from “Individual A” Insurance Services to the name of one of Individual A’s exclusive membership clubs. Individual A holds a trademark to the name of the membership club that included the same name as Nir and Rahamim’s newly-named company. Individual A did not consent to Nir and Rahamim’s use of Individual A’s trademark. Nevertheless, Nir and Rahamim moved their fixed indexed annuities operation to a new website containing the same name as their newly-named company. 40. Through the new website, Nir and Rahamim continued to deceive investors into believing Individual A was behind the operation and encouraged investors to sell their securities to purchase fixed indexed annuities. 41. The new website did not contain pictures or video of Individual A, but it remained deceptive. In addition to the website’s name already being an Individual A trademark, Nir and Rahamim posted testimonials of individuals thanking Individual A for Individual A’s financial education advice even though Individual A had nothing to do with the new website. 9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 42. With Rahamim’s approval and without Individual A’s consent, Nir misleadingly posted on the new website the logos of prominent media outlets on which Individual A had made appearances, such as Univision, CNN, and HBO, to make it appear as if Individual A operated Nir and Rahamim’s new website. 43. The false and misleading statements on the new website were written and/or posted by Nir and approved by Rahamim, both of whom had ultimate authority over the substance of the representations and how they were communicated. 44. Nir acted with scienter when continuing his fraud even after Individual A filed a private lawsuit against Nir and Rahamim. He knew or was reckless in not knowing that Individual A continued to have no involvement in their annuities operation or in the new website, had not authorized or consented to the use of Individual A’s trademark, and that the testimonials thanking Individual A were misleading because they gave the false appearance that Individual A was behind the new website. 45. Rahamim acted with scienter when continuing his fraud even after Individual A filed a private lawsuit against Nir and Rahamim. He knew or was reckless in not knowing that Individual A continued to have no involvement in their annuities operation or in the new website, had not authorized or consented to the use of Individual A’s trademark, and that the testimonials thanking Individual A were misleading because they gave the false appearance that Individual A was behind the new website 46. A reasonable investor would have considered it important to know that Individual A had no role in the re-named company and its website when considering whether to sell securities and use those proceeds to purchase the fixed annuities Nir and Rahamim sold. 47. In March 2021, the state court granted Individual A’s motion for a preliminary injunction against Nir and Rahamim. Nir and Rahamim’s entity is 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 currently defunct with no operations or assets, although it is still an active California- registered entity. The private litigation is ongoing. E. Proceeds from the Fraud 48. In total, between 2019 and 2021, Nir and Rahamim’s entity and its predecessor received approximately $1.9 million in insurance broker commissions from the sale of fixed indexed annuities. Of this, approximately $1 million, or 52.5%, was from 320 investors who sold securities to buy the fixed indexed annuities. 49. While running their fraudulent operation misappropriating Individual A’s brand, Nir and Rahamim each received $240,000 in salary, of which 52.5%, or $126,000, was derived from investors who sold securities to buy the fixed indexed annuities. FIRST CLAIM FOR RELIEF Fraud in Connection with the Purchase or Sale of Securities Violations of Section 10(b) of the Exchange Act and Rule 10b-5 (Against All Defendants) 50. The SEC realleges and incorporates by reference paragraphs 1 through 49 above. 51. In connection with the purchase or sale of securities, Defendants misled and deceived investors about Individual A’s true role in Defendants’ annuities operation. 52. In addition, Defendants engaged in a scheme to defraud whereby they defrauded investors by making and/or disseminating false statements, misappropriating Individual A’s website and posing as Individual A, creating a company named after Individual A that Individual A had nothing to do with, renaming that company and its new website after Individual A’s trademark, and inducing investors to sell securities and use the proceeds to purchase the fixed indexed annuities Defendants sold. 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 53. By engaging in the conduct described above, Defendants, and each of them, directly or indirectly, in connection with the purchase or sale of a security, and by the use of means or instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange: (a) employed devices, schemes, or artifices to defraud; (b) made untrue statements of a material fact or omitted to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading; or (c) engaged in acts, practices, or courses of business which operated or would operate as a fraud or deceit upon other persons. In so doing, the Defendants acted with scienter. 54. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 10(b) of the Exchange Act, 15 U.S.C. § 78j(b), and Rule 10b-5 thereunder, 17 C.F.R. § 240.10b-5. SECOND CLAIM FOR RELIEF Fraud in the Offer or Sale of Securities Violations of Sections 17(a)(1) of the Securities Act (Against All Defendants) 55. The SEC realleges and incorporates by reference paragraphs 1 through 49 above. 56. In the offer or sale or sale of securities, Defendants misled and deceived investors about Individual A’s true role in Defendants’ annuities operation. 57. In addition, Defendants engaged in a scheme to defraud whereby they defrauded investors by making and/or disseminating false statements, misappropriating Individual A’s website and posing as Individual A, creating a company named after Individual A that Individual A had nothing to do with, renaming that company and its new website after Individual A’s trademark, and inducing investors to sell securities and use the proceeds to purchase the fixed indexed annuities Defendants sold. 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 58. By engaging in the conduct described above, Defendants, and each of them, directly or indirectly, in the offer or sale of securities, by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, employed devices, schemes, or artifices to defraud. In doing so, Defendants acted with scienter. 59. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 17(a)(1) of the Securities Act, 15 U.S.C. §§ 77q(a)(1). PRAYER FOR RELIEF WHEREFORE, the SEC respectfully requests that the Court: I. Issue findings of fact and conclusions of law that Defendants committed the alleged violations. II. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, preliminarily and permanently enjoining Defendants, and each of them, and their officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Section 17(a) of the Securities Act [15 U.S.C. §77q(a)], and Section 10(b) of the Exchange Act [15 U.S.C. §§ 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]. III. Order Defendants to disgorge all funds received from their illegal conduct, together with prejudgment interest thereon, pursuant to Exchange Act Sections 21(d)(5) and 21(d)(7) [15 U.S.C. §§ 78u(d)(5) and 78u(d)(7)]. IV. Order Defendants to pay civil penalties under Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange Act [15 U.S.C. § 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 78u(d)(3)]. V. Retain jurisdiction of this action in accordance with the principles of equity and the Federal Rules of Civil Procedure in order to implement and carry out the terms of all orders and decrees that may be entered, or to entertain any suitable application or motion for additional relief within the jurisdiction of this Court. VI. Grant such other and further relief as this Court may determine to be just and necessary. Dated: June 29, 2022 /s/ Gary Y. Leung Manuel Vazquez Gary Y. Leung Attorneys for Plaintiff Securities and Exchange Commission
1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 MANUEL VAZQUEZ (Cal. Bar No. 295576) Email: [email protected] GARY Y. LEUNG (Cal. Bar No. 302928) Email: [email protected] Attorneys for Plaintiff Securities and Exchange Commission Michele Wein Layne, Regional Director Alka N. Patel, Associate Regional Director Gary Y. Leung, Regional Trial Counsel 444 S. Flower Street, Suite 900 Los Angeles, California 90071 Telephone: (323) 965-3998 Facsimile: (213) 443-1904 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA SOUTHERN DIVISION SECURITIES AND EXCHANGE COMMISSION, Plaintiff, vs. SHLOMO NIR AND TZACHI RAHAMIM, Defendants. Case No. COMPLAINT Plaintiff Securities and Exchange Commission (“SEC”) alleges: JURISDICTION AND VENUE 1. The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d)(1) and 22(a) of the Securities Act of 1933 (“Securities Act”), 15 U.S.C. §§ 77t(b), 77t(d)(1) & 77v(a), and Sections 21(d)(1), 21(d)(3)(A), 21(e) and 27(a) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. §§ 78u(d)(1), 78u(d)(3)(A), 78u(e) & 78aa(a). 2. Defendants Shlomo Nir (“Nir”) and Tzachi Rahamim (“Rahamim”) have, directly or indirectly, made use of the means or instrumentalities of interstate Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 1 of 13 Page ID #:1 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 commerce, of the mails, or of the facilities of a national securities exchange in connection with the transactions, acts, practices and courses of business alleged in this complaint. 3. Venue is proper in this district pursuant to Section 22(a) of the Securities Act, 15 U.S.C. § 77v(a), and Section 27(a) of the Exchange Act, 15 U.S.C. § 78aa(a) because certain of the transactions, acts, practices, and courses of conduct constituting violations of the federal securities laws occurred within this district. SUMMARY 4. This matter involves an offering fraud orchestrated by Shlomo Nir and Tzachi Rahamim, who carried out their fraud by assuming the identity of Individual A, a nationally recognized and prominent financial educator among the Latinx and Spanish-speaking communities. 5. Specifically, unbeknownst to Individual A, between 2019 and 2021, Nir and Rahamim misappropriated Individual A’s website to sell fixed indexed annuities. As part of their fraud, they altered the website to falsely represent that Individual A was affiliated with and oversaw sales representatives selling fixed indexed annuities. 6. The altered website encouraged investors to liquidate their retirement accounts, which included securities, and rollover the funds to purchase the fixed indexed annuities purportedly sold by Individual A. 7. By March 2021, when Individual A successfully obtained a preliminary injunction against Nir and Rahamim in a private suit, their company had received almost $1.9 million in insurance broker commissions, of which approximately 52.5% was from 320 investors who had sold securities to buy the fixed indexed annuities. 8. During the relevant period, Nir and Rahamim each received $240,000 in salary from their now-defunct company of which 52.5%, or $126,000, was derived from investors who sold securities to buy the fixed indexed annuities. 9. By their conduct, Defendants violated Section 17(a)(1) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 2 of 13 Page ID #:2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 10. The SEC seeks permanent injunctions against future violations of Section 17(a) of the Securities Act and Section 10(b) of the Exchange Act and Rule 10b-5 thereunder; disgorgement with prejudgment interest; and civil penalties against all Defendants. THE DEFENDANTS 11. Shlomo Nir, age 30, is a resident and citizen of Israel. Nir was Individual A’s web developer. 12. Tzachi Rahamim, age 44, is a resident and citizen of Israel. Rahamim was also Individual A’s web developer. THE ALLEGATIONS A. Background of Individual A 13. Individual A is a nationally recognized and prominent financial educator among the Latinx and Spanish-speaking communities. For decades, Individual A has regularly appeared on various Spanish-language media channels, published books, and hosted webinars, seminars, and conferences across the United States. Individual A promoted financial education in books and at many public appearances. 14. Individual A also created an exclusive membership club, the name of which is a trademark owned by Individual A. The membership club provides its subscribers exclusive access to Individual A’s financial education resources. Individual A generates revenue from these various activities. 15. Although Individual A regularly spoke about and advocated that individuals consider general types of financial products, such as equities, mutual funds, and annuities, Individual A did not advise individuals to purchase particular products or securities. B. Individual A Expands Online Platform with Nir and Rahamim 16. Individual A maintained a website to promote Individual A’s financial education seminars and provided general financial education information. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 3 of 13 Page ID #:3 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Historically, the website had not been a focal point of Individual A’s revenue generating business and was instead a platform to promote Individual A’s brand. 17. In late 2015, Nir and Rahamim offered to expand Individual A’s online presence by upgrading Individual A’s website to allow it to sell Individual A’s financial education products. As part of the proposal, Nir would use his online marketing skills to upgrade Individual A’s website, and Rahamim would fund and oversee the project. 18. After a ramp up and trial period, Nir, Rahamim, and Individual A entered into an October 2017 sales and marketing agreement through which Individual A licensed Individual A’s brand to a separate entity Nir and Rahamim controlled. The agreement also provided that Individual A would split with Nir and Rahamim any revenue received from the sale of Individual A’s financial education products through the upgraded website. 19. Importantly, the agreement stated that Nir and Rahamim could not use Individual A’s brand for any other purpose without Individual A’s express written consent. C. Nir and Rahamim Misappropriate Individual A’s Website and Fraudulently Induce Investors to Sell Their Securities to Purchase Fixed Indexed Annuities 20. Unbeknownst to Individual A, beginning in early 2019, Nir and Rahamim posed as Individual A and altered and misappropriated Individual A’s website as part of a scheme to fraudulently induce Individual A’s followers to sell securities and use the proceeds to purchase fixed indexed annuities. 21. First, Nir and Rahamim created a new California company which contained Individual A’s name. They named their company “Individual A” Insurance Services. Using this company, they sold fixed indexed annuities and other insurance products. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 4 of 13 Page ID #:4 5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 22. Second, Nir and Rahamim added a clickable tab to Individual A’s website called “Annualidades” in Spanish, or Annuities in English, which promoted the purchase of fixed indexed annuities. 23. On the new Annuities tab, Nir, with Rahamim’s approval, created the false impression that Individual A was promoting and selling fixed indexed annuities. Specifically, the Annuities tab: i. encouraged investors to liquidate their retirement accounts, which included securities, by stating that investors should “[t]ransfer [their] retirement plan such as 401K, 404B, IRA, and more” by rolling over their funds to purchase Individual A’s purported fixed indexed annuities; ii. was worded in the first person to make it appear as though Individual A was personally selling fixed indexed annuities; iii. provided the contact information of Individual A’s purported representatives, and noted that Individual A was affiliated with and oversaw the individuals who helped clients with their retirement needs; iv. noted that Individual A endorsed and recommended the annuities being offered: and; v. included a short video of Individual A discussing fixed indexed annuities that Nir and Rahamim altered to add a contact number to reach a purported representative of Individual A. 24. Nir and Rahamim made false statements and engaged in deceptive conduct to give the false impression that Individual A was behind their scheme to induce investors to sell securities and use the proceeds to purchase fixed indexed annuities. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 5 of 13 Page ID #:5 6 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 25. In reality, Individual A never authorized the sale of fixed indexed annuities through Individual A’s website nor consented to do so pursuant to the 2017 sales and marketing agreement. 26. Individual A played no role in the creation of “Individual A” Insurance Services and did not permit Nir and Rahamim’s use of Individual A’s brand to sell fixed indexed annuities. 27. Individual A neither hired nor supervised any agents to sell fixed indexed annuities on Individual A’s behalf. 28. Finally, Individual A never authorized Nir and Rahamim to use Individual A’s video about annuities, much less to fraudulently alter it to include the phone number of Nir and Rahamim’s sales agents to sell fixed indexed annuities. 29. The false and misleading statements on the website were written by Nir and approved by Rahamim. 30. Nir and Rahamim both had ultimate authority over the substance of these false and misleading representations and how they were communicated. 31. Nir acted with scienter when misappropriating Individual A’s website and induced investors to sell securities in order to purchase fixed indexed annuities from defendants’ company. He knew or was reckless in not knowing that Individual A: i. had no role in their annuities operation; ii. never authorized or consented that Individual A’s website or brand be used to induce investors to sell securities and then use the proceeds to purchase fixed indexed annuities; iii. played no role in the creation of “Individual A” Insurance Services; iv. never hired or supervised agents to sell fixed indexed annuities; and Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 6 of 13 Page ID #:6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 v. never authorized them to use a video of Individual A speaking about annuities and alter it to add the phone number of their sales agents. 32. Rahamim acted with scienter when misappropriating Individual A’s website and inducing investors to sell securities in order to purchase fixed indexed annuities from defendants’ company. He knew or was reckless in not knowing that Individual A: i. had no role in their annuities operation; ii. never authorized or consented that Individual A’s website or brand be used to induce investors to sell securities and then use the proceeds to purchase fixed indexed annuities; iii. played no role in the creation of “Individual A” Insurance Services; iv. never hired or supervised agents to sell fixed indexed annuities; and v. never authorized them to use a video of Individual A speaking about annuities and alter it to add the phone number of their sales agents. 33. A reasonable investor would have considered it important to know that Individual A had no role in Nir and Rahamim’s annuities operation when considering whether to sell securities and use those proceeds to purchase the fixed annuities Nir and Rahamim sold. 34. Many investors, in fact, sold securities to purchase the fixed index annuities because they falsely believed that Individual A, or Individual A’s representatives, were selling them. 35. Nir, Rahamim, and their insurance agents facilitated the process of rolling over investors’ retirement account funds, many of which were derived from the sale of securities, to purchase the annuities they sold. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 7 of 13 Page ID #:7 8 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 D. Nir and Rahamim Continued their Fraud Even after Individual A Discovered It and Sued Them 36. By late 2019 and early 2020, Individual A was receiving numerous calls and emails from investors concerning Individual A’s purported sale of fixed indexed annuities. 37. The calls and emails led Individual A to become suspicious of Nir and Rahamim. Individual A confronted Nir and Rahamim and told them that they were not authorized to sell the fixed indexed annuities using Individual A’s brand, but they refused to shut down their operation. 38. As a result, in July 2020, Individual A sued Nir and Rahamim in state court. 39. Nevertheless, through March 2021, Nir and Rahamim continued to fraudulently pose as Individual A to sell more fixed indexed annuities. Soon after the litigation commenced, Nir and Rahamim changed the name of their company from “Individual A” Insurance Services to the name of one of Individual A’s exclusive membership clubs. Individual A holds a trademark to the name of the membership club that included the same name as Nir and Rahamim’s newly-named company. Individual A did not consent to Nir and Rahamim’s use of Individual A’s trademark. Nevertheless, Nir and Rahamim moved their fixed indexed annuities operation to a new website containing the same name as their newly-named company. 40. Through the new website, Nir and Rahamim continued to deceive investors into believing Individual A was behind the operation and encouraged investors to sell their securities to purchase fixed indexed annuities. 41. The new website did not contain pictures or video of Individual A, but it remained deceptive. In addition to the website’s name already being an Individual A trademark, Nir and Rahamim posted testimonials of individuals thanking Individual A for Individual A’s financial education advice even though Individual A had nothing to do with the new website. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 8 of 13 Page ID #:8 9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 42. With Rahamim’s approval and without Individual A’s consent, Nir misleadingly posted on the new website the logos of prominent media outlets on which Individual A had made appearances, such as Univision, CNN, and HBO, to make it appear as if Individual A operated Nir and Rahamim’s new website. 43. The false and misleading statements on the new website were written and/or posted by Nir and approved by Rahamim, both of whom had ultimate authority over the substance of the representations and how they were communicated. 44. Nir acted with scienter when continuing his fraud even after Individual A filed a private lawsuit against Nir and Rahamim. He knew or was reckless in not knowing that Individual A continued to have no involvement in their annuities operation or in the new website, had not authorized or consented to the use of Individual A’s trademark, and that the testimonials thanking Individual A were misleading because they gave the false appearance that Individual A was behind the new website. 45. Rahamim acted with scienter when continuing his fraud even after Individual A filed a private lawsuit against Nir and Rahamim. He knew or was reckless in not knowing that Individual A continued to have no involvement in their annuities operation or in the new website, had not authorized or consented to the use of Individual A’s trademark, and that the testimonials thanking Individual A were misleading because they gave the false appearance that Individual A was behind the new website 46. A reasonable investor would have considered it important to know that Individual A had no role in the re-named company and its website when considering whether to sell securities and use those proceeds to purchase the fixed annuities Nir and Rahamim sold. 47. In March 2021, the state court granted Individual A’s motion for a preliminary injunction against Nir and Rahamim. Nir and Rahamim’s entity is Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 9 of 13 Page ID #:9 10 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 currently defunct with no operations or assets, although it is still an active California- registered entity. The private litigation is ongoing. E. Proceeds from the Fraud 48. In total, between 2019 and 2021, Nir and Rahamim’s entity and its predecessor received approximately $1.9 million in insurance broker commissions from the sale of fixed indexed annuities. Of this, approximately $1 million, or 52.5%, was from 320 investors who sold securities to buy the fixed indexed annuities. 49. While running their fraudulent operation misappropriating Individual A’s brand, Nir and Rahamim each received $240,000 in salary, of which 52.5%, or $126,000, was derived from investors who sold securities to buy the fixed indexed annuities. FIRST CLAIM FOR RELIEF Fraud in Connection with the Purchase or Sale of Securities Violations of Section 10(b) of the Exchange Act and Rule 10b-5 (Against All Defendants) 50. The SEC realleges and incorporates by reference paragraphs 1 through 49 above. 51. In connection with the purchase or sale of securities, Defendants misled and deceived investors about Individual A’s true role in Defendants’ annuities operation. 52. In addition, Defendants engaged in a scheme to defraud whereby they defrauded investors by making and/or disseminating false statements, misappropriating Individual A’s website and posing as Individual A, creating a company named after Individual A that Individual A had nothing to do with, renaming that company and its new website after Individual A’s trademark, and inducing investors to sell securities and use the proceeds to purchase the fixed indexed annuities Defendants sold. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 10 of 13 Page ID #:10 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 53. By engaging in the conduct described above, Defendants, and each of them, directly or indirectly, in connection with the purchase or sale of a security, and by the use of means or instrumentalities of interstate commerce, of the mails, or of the facilities of a national securities exchange: (a) employed devices, schemes, or artifices to defraud; (b) made untrue statements of a material fact or omitted to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading; or (c) engaged in acts, practices, or courses of business which operated or would operate as a fraud or deceit upon other persons. In so doing, the Defendants acted with scienter. 54. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 10(b) of the Exchange Act, 15 U.S.C. § 78j(b), and Rule 10b-5 thereunder, 17 C.F.R. § 240.10b-5. SECOND CLAIM FOR RELIEF Fraud in the Offer or Sale of Securities Violations of Sections 17(a)(1) of the Securities Act (Against All Defendants) 55. The SEC realleges and incorporates by reference paragraphs 1 through 49 above. 56. In the offer or sale or sale of securities, Defendants misled and deceived investors about Individual A’s true role in Defendants’ annuities operation. 57. In addition, Defendants engaged in a scheme to defraud whereby they defrauded investors by making and/or disseminating false statements, misappropriating Individual A’s website and posing as Individual A, creating a company named after Individual A that Individual A had nothing to do with, renaming that company and its new website after Individual A’s trademark, and inducing investors to sell securities and use the proceeds to purchase the fixed indexed annuities Defendants sold. Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 11 of 13 Page ID #:11 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 58. By engaging in the conduct described above, Defendants, and each of them, directly or indirectly, in the offer or sale of securities, by the use of means or instruments of transportation or communication in interstate commerce or by use of the mails, employed devices, schemes, or artifices to defraud. In doing so, Defendants acted with scienter. 59. By engaging in the conduct described above, Defendants violated, and unless restrained and enjoined will continue to violate, Section 17(a)(1) of the Securities Act, 15 U.S.C. §§ 77q(a)(1). PRAYER FOR RELIEF WHEREFORE, the SEC respectfully requests that the Court: I. Issue findings of fact and conclusions of law that Defendants committed the alleged violations. II. Issue judgments, in forms consistent with Rule 65(d) of the Federal Rules of Civil Procedure, preliminarily and permanently enjoining Defendants, and each of them, and their officers, agents, servants, employees and attorneys, and those persons in active concert or participation with any of them, who receive actual notice of the judgment by personal service or otherwise, and each of them, from violating Section 17(a) of the Securities Act [15 U.S.C. §77q(a)], and Section 10(b) of the Exchange Act [15 U.S.C. §§ 78j(b)] and Rule 10b-5 thereunder [17 C.F.R. § 240.10b-5]. III. Order Defendants to disgorge all funds received from their illegal conduct, together with prejudgment interest thereon, pursuant to Exchange Act Sections 21(d)(5) and 21(d)(7) [15 U.S.C. §§ 78u(d)(5) and 78u(d)(7)]. IV. Order Defendants to pay civil penalties under Section 20(d) of the Securities Act [15 U.S.C. § 77t(d)] and Section 21(d)(3) of the Exchange Act [15 U.S.C. § Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 12 of 13 Page ID #:12 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 78u(d)(3)]. V. Retain jurisdiction of this action in accordance with the principles of equity and the Federal Rules of Civil Procedure in order to implement and carry out the terms of all orders and decrees that may be entered, or to entertain any suitable application or motion for additional relief within the jurisdiction of this Court. VI. Grant such other and further relief as this Court may determine to be just and necessary. Dated: June 29, 2022 /s/ Gary Y. Leung Manuel Vazquez Gary Y. Leung Attorneys for Plaintiff Securities and Exchange Commission Case 2:22-cv-04438 Document 1 Filed 06/29/22 Page 13 of 13 Page ID #:13